Interactive media educational center
An interactive media educational center to help young teens be more aware of consequences of casual sexual activities
Opportunity Areas – Select those that apply
What specific problem(s) are you trying to address? (300 character limit)
Despite having mandatory sexual education in schools, young teens in NYC do not place importance on the consequences of casual sexual activities which is the reason behind increase in teen pregnancy and spread of sexually transmitted diseases.
What are some of your unanswered questions about the problem(s) you are working to address? (500 character limit)
1) Why do teens disregard thinking about the consequences of casual sexual activities?
2) How do we direct their attention towards this issue and make them more aware?
3) Would they be interested to visit an interactive media center to learn more about it?
Who are your end users? (1000 character limit)
Our end users are teenagers (13-19 years) in New York City who are sexually reckless and very often do not use birth control and dislike using condoms as it disrupts the flow when they are "in the moment". We want to address this problem as it leads to unwanted teen pregnancies and increase in sexually transmitted diseases as well. Despite having enough resources and educational content on hand and knowing about the future problems, the teens do not take the future considerations seriously. Our idea is to raise awareness about the consequences of casual sexual activities in an engaging and interesting manner and this idea could be applicable to other cities in the world as well.
Explain your idea. (500 character limit)
Our idea is to create an Interactive media educational center in NYC which would help raise awareness about the consequences of casual sexual activities. Collaboration with educational institutions and government associations will help this initiative take better shape. We hope to engage with teens in an interactive manner outside their academic environment to help them learn about sexual and reproductive health in a productive way and make them realize the futuristic consequences.
What is your value proposition? (500 character limit)
Our value proposition includes creating an interactive media center which would allow the visitors to engage with different forms of new media like AR/VR experiences, Digital Media Installations, Gaming Arena and many more. We will also have professional talks conducted and show case studies and videos in an engaging manner using futuristic media forms to depict the consequences of casual sexual activities and what measures can be taken to prevent teen pregnancies and STDs.
What's different about your idea compared to current solutions? (500 character limit)
This is a unique initiative and this is what sets it apart from the current solutions available as there is not a media center focusing solely on this problem currently. We also aim to have a digital/virtual version of the same so it can be accessed from anywhere. Our advantage is that young teens engage well with new media art and digital forms and we feel this would be a good medium to capture their attention to solve the issue at hand.
What are the key reasons why end users would turn to your organization over another?
Customization: Tailoring to specific needs
What would success look like for your end users? (500 character limit)
1) Create more awareness about the consequences of casual sexual activities
2) Reduce the number of unwanted teen pregnancies in the nation
3) Eliminate the spread of sexually transmitted diseases
How would you measure the impact your idea has on your end user(s) ? How will you measure the success of your program? (500 character limit)
1) Observing and recording the teen visits to the media center and their engagement level
2) By analyzing the demographics data for this age group (13-19 years) and the statistics on teen pregnancies and sexually transmitted diseases in NYC over the next couple of years.
What strategies will/are you testing to acquire end users? (300 character limit)
As teens are active users of social media, we aim to judiciously use this medium to publicize about the media center and engage with them through interactive activities and offers.
Tell us more about you: (750 character limit)
NYU Ideation and Prototyping team:
Where will your idea be implemented? (200 character limit)
New York City, USA
What do you need to get started? (500 character limit)
Detailed information about teen preferences for such a center and research into the feasibility of the idea
What is the current scale of your proposed innovation?
It is still in planning phase and does not exist yet.
Experience in Implementation Country(ies)
Yes, for more than one year.
Expertise in Sector
I've worked in a sector related to my idea for more than a year.
Organization Location (200 character limit)
New York City, USA
What is your organizational status?
We are not formally registered but are a formal initiative through a school / university.
What is the maturity of your innovation?
Early Stage Innovation: I am exploring my innovation, refining, researching, and gathering inspiration.