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i-CiBus: Integrated Cinema in the Bus for Better Sexual and Reproductive Health in Rural Area

i-CiBus Project provide an attractive, friendly, and better health service access for adolescent and youth about SRHR issues in rural area

Photo of Anom Harjana
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Opportunity Areas – Select those that apply

  • mHealth
  • Last Mile Sexual and Reproductive Health Commodities
  • Data
  • Innovative Finance
  • Other

What specific problem(s) are you trying to address? (300 character limit)

Lack of knowledge regarding SRHR issues among adolescent and youth both in rural and remote area increases the risk of sexual transmitted disease, unwanted pregnancy, and early marriage in the community. Providing a better access of information and health service is one way to solve the problems.

What are some of your unanswered questions about the problem(s) you are working to address? (500 character limit)

Local stigma is still happening. Most of the local community, especially the parents, still believe that discussing SRHR issues is taboo. It is become a reason why the activity that involving adolescent and youth (for example: health promotion, social media campaign, etc.) regarding SRHR issue is challenging. Therefore, we believe that collaboration and social empowerment which involve adolescent and youth as a agent of change through i-CiBus Project is a strategic way to reduce this stigma.

Who are your end users? (1000 character limit)

We believe that everyone has the same rights for better access of information and health service regarding SRHR. In term of urgency and based on the result of community needs assessment in CiBus Pilot Project, we would like to focus on adolescent and youth (age 10-24 years old) in rural and remote area around Bali Province - Indonesia. The community which still believe that SRHR is taboo, also become our priority target. By i-CiBus Project, the adolescent and youth will get new experience through an attractive and friendly access of information regarding SRHR topic. The aim of this project is to increase the knowledge, attitude, and behavior of adolescent and youth, so they have skills and confidence to protect their health and promote safe sexual choices. We hope at least 800-1000 participants will join, and also they become an agent of change to join in health promotion and public campaign to educate the other, and of course to reduce stigma in local community regarding SRHR issues.

Explain your idea. (500 character limit)

i-CiBus Project consist of two main activity (Health Promotion and Digital Surveillance). Health Promotion in one activity consist of 4 stations (Registration and Pre-test Station, Game Station, Discussion Station, Movie Station and Post-test). The participant should follow from Station 1 until Station 4 in order. Each station is provided with souvenir as a reward for those who can complete each station. Digital Surveillance is a process to get feedback from the participants trough i-CiBus Apps.

What is your value proposition? (500 character limit)

All of these topics that presented through several short movie and activities in i-CiBus Project is to increase the knowledge, attitude, and behavior of adolescent and youth, so they have skills and confidence to protect their health and promote safe sexual choices. This is essential as a first step to create self-reliance among adolescent and youth in both rural and remote area, especially in choose and decide action regarding SRHR issues. This process also become a means of self-maturation.

What's different about your idea compared to current solutions? (500 character limit)

The unique advantage of i-CiBus Project is it combines learning active method with audio visual media to give interesting and unforgettable learning experience to adolescent and youth. It also uses mobile application to collect the data for monitoring, evaluation, and contingency planning process which involve many stakeholder through collaboration and partnership.

What are the key reasons why end users would turn to your organization over another?

  • Newness: Satisfying a new set of needs

What would success look like for your end users? (500 character limit)

1) Provide an access of information about SRHR topic 2) Provide a new learning experience regarding SRHR topic among the participant 3) Provide an access of health service, especially counseling for participant regarding SRHR issues

How would you measure the impact your idea has on your end user(s) ? How will you measure the success of your program? (500 character limit)

In the Outcome Indicator and Tables (OITs), we will use some category to measure the success of this project: - The number of participant joining the i-CiBus Project - The number of participant that increased in knowledge regarding SRHR topic after pre-test and post-test - The number of participant that willing to join social media campaign - The number of like and share on post/content in social media - The number of stakeholder that join in collaboration or partnership

What strategies will/are you testing to acquire end users? (300 character limit)

1. Use social media (Facebook, Twitter, Instagram, Line, etc.) to spread the information to end user 2. Pamphlets, poster, newspaper, and school bulletins 3. Partnership with TV and radio channels 4. Spread the information trough religious events in certain community

Key partnerships - Who will you partner with to make your idea work? (500 character limit)

Department of Health in Bali Province, KISARA PKBI Bali, Komunitas Generasi Berencana (GenRe), Schools, Local leaders and religious leaders.

What is your organization’s name? (150 character limit)

Public Health Student Association of Udayana University (Himpunan Mahasiswa Kesehatan Masyarakat Fakultas Kedokteran Universitas Udayana)

Tell us more about you: (750 character limit)

We are an organization, especially a student association in School of Public Health, Faculty of Medicine in Udayana University. We have been in operation for 8 years, focused on research and community outreach related public health issues. We have good experience in planning, implementing, and evaluating this kind of project. i-CiBus Project team is consist of young people who really excited and understand the problems in our community.

Organizational Characteristics

  • Youth-led organization
  • Locally/community-led organization

Where will your idea be implemented? (200 character limit)

This idea will be implemented in rural and remote area around Bali Province, Indonesia.

What do you need to get started? (500 character limit)

We already have done for CiBus Pilot Project in April - May 2017, and we have plan to expand into wider area and community. Therefore, we need financial support for further implementation.

What is the current scale of your proposed innovation?

  • Community - one or a few communities within one country

Experience in Implementation Country(ies)

  • Yes, for less than one year.

Expertise in Sector

  • I've worked in a sector related to my idea for more than a year.

Organization Location (200 character limit)

Denpasar City, Bali Province - Indonesia

What is your organizational status?

  • We are not formally registered but are a formal initiative through a school / university.

What is the maturity of your innovation?

  • Roll-out/Ready to Scale: I have completed a pilot and am ready or in the process of expanding.


CiBus Telolet Facebook ( Public Health Student Association of Udayana University Facebook (


Join the conversation:

Photo of Ayu Carolina

Good luck Anom and team!

Photo of Gung Cahyani

Good luck!

Photo of Eni Eni

It is one way to an interesting and had never been done before to provide education on reproductive health in teens. So it will simplify the teenager to be able to understand what has been presented on reproductive health. Good job!

Photo of Luh Putu Eka Yani

Great Project ������

Photo of sintia himalia

So inspiring..., Keep success for this project ��

Photo of Dede Raharja

Good project

Photo of Frida Ningsih

It's great to use social media as your tool to acquire end user. Good luck for the project!

Photo of I Gede Yoga Pratama Putra

Sukses bro

Photo of benitasari

So inspiring ��

Photo of adi arsika

Unexpected idea ��

Photo of Ida Ayu Diantari

So amazing �� cant wait to join this program

Photo of Sak Ari Harjani

Good idea. I hope it can be implemented in wider community. Good luck

Photo of Ari Ambarini

Amazing program

Photo of Ayu Dian


Photo of Diah Pradnya

i think this is a very good program, cant wait to join!

Photo of Diah Rmn

I-CiBus is a great program, and the program good for anypeople.

Photo of Gita Saraswati Palgunadi

I think i-CiBus is a great program!

Photo of Vanessa Juventia

A very alluring program. Excited to join soon :)

Photo of Yuni Surya

Great pilot project! Can't wait to join i-CiBus!

Photo of larassita pertiwi

What a good program is this. Can't wait to realized this program

Photo of Indira Wulandari

good program!!

Photo of A.A.A Widiya Ari S.

Really like the program, that’s very awesome !! ����

Photo of Lentar Aditya

very good idea and interesting

Photo of Dwiki Damadita

Great idea and great program������

Photo of Desy Ari


Photo of yukti

Can't wait for the realization!

Photo of AA Sagung Ratu

Good job! Good idea!

Photo of Binar Wicaksana

That's awesome!!

Photo of Ni Putu Kartika Ary Putri