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"The Drama" - Narrative Posters with Gaming Experience [Update 11/04/2017: Idea iteration, testing feedback insights and next steps]

Engaging narrative posters with gaming experience to spread awareness among young teens about the consequences of casual sexual activities

Photo of Cherisha Agarwal

Written by

Opportunity Areas – Select those that apply

  • mHealth

What specific problem(s) are you trying to address? (300 character limit)

Despite having mandatory sexual education in schools, young teens in NYC do not place importance on the consequences of casual sexual activities which is the reason behind increase in teen pregnancy and spread of sexually transmitted diseases. Even in other countries, these problems are present.

What are some of your unanswered questions about the problem(s) you are working to address? (500 character limit)

1) Why do teens disregard thinking about the consequences of casual sexual activities? 2) How do we direct their attention towards this issue and make them more aware? 3) Which are the most optimum locations to display the posters to target the young teens?

Who are your end users? (1000 character limit)

Our end users are teenagers (13-19 years) in NYC who are sexually active and very often do not use birth control and dislike using condoms as it disrupts the flow when they are "in the moment". Through our research, we have also learned that young people in NYC have a perception that girls who carry condoms for their own protection are promiscuous. We want to address this problem as it leads to unwanted teen pregnancies and increase in sexually transmitted diseases and HIV as well. Despite having enough resources and educational content on hand, the teens do not take the future considerations seriously. Our idea is to raise awareness about the consequences of casual sexual activities in an engaging and interesting manner and this idea could be applicable to other cities in the world as well. Sexual violence against teens in developing nations has led to increase in teen pregnancies and spread of STDs. Our idea can be customized and scaled to help address their concerns as well.

Explain your idea. (500 character limit)

Our idea is to put up posters in public places which captures the attention of teens. The poster shows an engaging storyline and asks the viewer to scan the image with a smartphone or browse the URL, which then starts an interactive mobile game. We call it "The Drama" as it allows teens to plot points of the romantic drama. Through this, players will learn the consequences of different decision making on casual sexual and reproductive health activities and influence their own future.

What is your value proposition? (500 character limit)

The interactive storytelling, game-based learning and engaging narrative technique creates an immersive experience for teens outside their academic environment. It helps them learn about sexual and reproductive health in a productive way and make them realize the futuristic consequences. This idea can combat the issues of teen pregnancies and spread of STDs in multiple nations across the world as the telenovella can also be depicted on the posters. Hence, it is simple, effective and sustainable.

What's different about your idea compared to current solutions? (500 character limit)

This is a unique initiative and this is what sets it apart from the current solutions available as currently, such an experience is not available. We plan to customize the content to have greater impact on young teens. We will also have a repository website where the users can view all the content like a soap opera. Our advantage is that young teens engage well with new media art and digital forms and we feel this would be a good medium to capture their attention to solve the issue at hand.

What are the key reasons why end users would turn to your organization over another?

  • Customization: Tailoring to specific needs

What would success look like for your end users? (500 character limit)

1) Create more awareness among teens about the consequences of casual sexual activities 2) Reduce the number of unwanted teen pregnancies in the world 3) Eliminate the spread of sexually transmitted diseases and HIV

How would you measure the impact your idea has on your end user(s) ? How will you measure the success of your program? (500 character limit)

1) Observing and recording the number of young teens who use the interactive game and also target popular social media used by teens for example using Snapcode on Snapchat instead of QR code and analyzing viewership 2) By analyzing the demographics data for this age group (13-19 years) and the statistics on teen pregnancies and sexually transmitted diseases over the next couple of years 3) Growing popularity and demand for the posters to be put up in multiple locations across the world

What strategies will/are you testing to acquire end users? (300 character limit)

As teens are active users of social media, we aim to use this medium to our advantage to publicize about our idea and engage with them through interactive activities and offers. As our primary target is the poster, we aim to advertise in multiple locations across the city and grab their attention.

Key partnerships - Who will you partner with to make your idea work? (500 character limit)

Collaboration with educational institutions, sexual health clinics and government associations will help this initiative take better shape.

Tell us more about you: (750 character limit)

NYU Ideation and Prototyping team: Joanna Molloy Will Hsu Runqi Du Yu-Hsuan Lin Cherisha Agarwal

Where will your idea be implemented? (200 character limit)

Due to our current location, we will first focus on implementing this idea in New York City, USA. Eventually, we plan to scale and expand the reach to other cities by customizing the content.

What do you need to get started? (500 character limit)

1) Detailed information about teen preferences and most visited locations 2) Engaging content to successfully communicate the underlying message 3) Technological resources to create the interactive gaming experience

What is the current scale of your proposed innovation?

  • It is still in planning phase and does not exist yet.

Experience in Implementation Country(ies)

  • Yes, for more than one year.

Expertise in Sector

  • I've worked in a sector related to my idea for more than a year.

Organization Location (200 character limit)

New York City, USA

What is your organizational status?

  • We are not formally registered but are a formal initiative through a school / university.

What is the maturity of your innovation?

  • Early Stage Innovation: I am exploring my innovation, refining, researching, and gathering inspiration.

11 comments

Join the conversation:

Comment
Photo of Cherisha Agarwal
Team

Bettina Fliegel thank you so much for your detailed response with the important resources. We have researched into some of the points you have mentioned as well and will answer all the questions at the presentation today. Looking forward to connecting with you then thanks :)

Photo of Anne-Laure Fayard
Team

Cherisha Agarwal and team thank you for sharing your idea. It was also great reading about your first prototype testing today. Looking forward to seeing posted here.
Per the feedback Srishti gave you it'd be great to think of different ways of connecting your users with the content of the posters. It could just be having the URL at the bottom or maybe having a text-based message campaign: there could be a number to text and a short text with the story could be sent to the users. That would make a low-tech version of this campaign and series of posters potentially implementable in countries with access to technology might be limited. I love the experience map. I'm wondering if you could do a low-tech version of it :-)
Here is the idea I mentioned to you today https://challenges.openideo.com/challenge/womens-safety/research/shedding-light-on-rape
Thanks!

Photo of Anne-Laure Fayard
Team

Hi all, great to see these updates and the pictures. Kudos for going out and doing user testing. I'm sure Ashley Tillman @Isaac Jumba @Bettina Fliegel will appreciate that! I would love if you could explain further what were the key insights you gather: you can just type them in and add them as word document or PDF. We also discuss different ways to expand this idea in countries where access to technology might be minimum and you had a couple of ideas for low-tech solutions. It'd be great to add it. Indeed I think your idea in its simplicity is really powerful and can create awareness and support outreach. Yet, access to technology in the current form of your idea is a limiting factor. There are ways to implement this idea in a low tech format. It'd be worth clarifying. Also I could imagine you connecting youridea withwDavid Andrews  https://challenges.openideo.com/challenge/youth-srh/ideas/familiando-a-radio-talk-show-to-help-teens-and-parents-communicate-on-family-planning-and-reproductive-health You could for example have your poster proposing a number to call or SMS the radio show. Looking forward to seeing the idea evolve.

Photo of Bettina Fliegel
Team

Hi Team!
I like the storytelling aspect of your idea, and also how the idea has iterated. I wanted to point out that teen pregnancy rates are actually falling in NYC and in the US over many years. STD rates however are increasing.

Here are a few quick reports I found.
https://www.nytimes.com/2016/09/01/well/family/contraceptives-drive-teenage-pregnancy-down.html?_r=0
https://www.guttmacher.org/gpr/2014/09/what-behind-declines-teen-pregnancy-rates
http://time.com/4558627/heres-why-teen-stds-are-hitting-all-time-highs/
http://abc7ny.com/health/sharp-rise-in-some-stds-in-nyc-see-neighborhood-stats/2362674/

Despite overall pregnancy rates dropping there are health disparities between communities. Some communities continue to have higher teen pregnancy rates than others. 2014 news article: http://www.nydailynews.com/new-york/bronx/bronx-teens-highest-rate-teen-pregnancy-nyc-city-health-department-article-1.1709511
A comprehensive program was started in the Bronx a few years ago, where teen pregnancy was the highest in NYC, to focus on this issue. The program is -
"Bronx Teen Connection" It is a community wide, multicomponent initiative to improve teen sexual and reproductive health. Partners include schools, teen community programs, quality and teen friendly health clinics plus more. One thing the program does that I find unique is that it brings teens in the program to tour health clinics, providing info on what happens there. Due to success of the program is now being expanded to other areas of NYC.
http://www.fphnyc.org/impact/preventing-teen-pregnancy-from-south-bronx-to-citywide/
https://www1.nyc.gov/site/doh/health/neighborhood-health/new-york-city-teens-connection.page

How might your idea become another tool in programs like these - another way to engage youth in their communities where teens might have limited access to information and barriers to care? I wonder if the stories in your dramas might also include things like basic info on accessing SRH service, teens sharing info on what clinics are teen friendly, how to get there - what train to take, what their experience was like and how they felt about taking care of their needs. What other info might be shared through the dramas?

I like the idea of a texting service. I think it would reach many teens as some might not have smart phones.

Great idea! Good luck as you continue to develop the project!

Photo of Anne-Laure Fayard
Team

Cherisha Agarwal and team: feel free to add an update on your prototyping and your learnings from last week user feedback session. Thank you! I'm sure Bettina Fliegel Isaac Jumba and other community members would be interested to know more too.

Photo of Agaba Peter
Team

Thank you so much Cherisha,in Kampala Uganda i usually targated the young people who whop usually spent alot of their time in gaming and Casino doing gambling bussiness.I Partnered with betting centers and every soccer fixture produced could contain a QR code and the momement a young person scaneed that QR code using our mobile application soccer predictions by best soccer predictors would appear and along these predictions there apeared information about where to find SRHS Few meters from the gambling centers .After scanning the QR code on the soccer material in the beting center ,the youth could access the soccer fixtures,different leagues table standing but bellow these fixtures there were videos maybe showing how to use condoms and for all these score fixtures and predictions to be accessed one had to first view the SRHS short video then soccer material appear There after

Photo of Agaba Peter
Team

At the end of day we witnessed increased consumption of SRHS like condoms in near SRHS service Centers

Photo of Cherisha Agarwal
Team

Anne-Laure Fayard thank you so much for all your wonderful insights and encouraging words :)
Can you please help me understand how to update the idea with the prototypes and user feedback learnings? The character limit has been surpassed already for all the questions and any additional attachments added are not visible on the platform after publishing the post?

Photo of Agaba Peter
Team

I love this ,i have a project like this where by i use talking walls and it has created impact

Photo of Anne-Laure Fayard
Team

Agaba Peter thank you for the feedback to Cherisha Agarwal and her team. Could you tell her more about the context and focus of your project (in which city / country was it? was it for SRH) and the technology you used. What were these talking walls? Thank you!

Photo of ommy zubery
Team

Hi Cherisha!
As I read the idea I do found how accessible and easily the youth can attain to get quick awareness through those wall posters and that can give a broad opportunities for them to coop with free education service like that.