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Providing LGBTQ the correct information, using influencers and connecting community with the influencers

Creating a no barrier platform for the LGBTQ Community, connecting them with influencers, correct information

Photo of Srishti null

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Opportunity Areas – Select those that apply

  • mHealth

What specific problem(s) are you trying to address? (300 character limit)

A low barrier, fun and anonymous platform for the LGBTQ to share their stories, read others, connect with other community members, seek information and connect with influencers

What are some of your unanswered questions about the problem(s) you are working to address? (500 character limit)

How do people in the LGBTQ community communicate with each other? Where do they go to find support? In research we found out, schools do not impart LGBTQ sex ed, how do people get the information? What are their sources? How credible are those sources?

Who are your end users? (1000 character limit)

End users are people from LGBTQ community. The users can seek information via videos, comics and articles mostly made by influencers and older people in the LGBTQ community. The people having questions can approach influencers who have had similar experiences. The connect is done using a algorithm that matches data points entered both by influencers and person seeking help. Once the user seeking help finds influencers with similar sexual orientation, city, gender, they can connect with them directly and ask questions using a chat functionality. Apart from that all users can find information on the platform about questions they have on their sexuality. Share their stories. Read/view influencer's stories

Explain your idea. (500 character limit)

An online mobile and app platform that connects with LGBTQ community to all resources they need. Where they can be anonymous and ask questions to influencers who have similar stories, talk to them or share their own story and seek information on issues that they might be facing. An example of conversation UI shared.

What is your value proposition? (500 character limit)

It will be an engaging platform where young people in the LGBTQ community can connect with each other and experts in a fun way in form of stories, videos, conversations. They can do this anonymously as well. The platform also provides them information/answers their question using a forum and personal connect.

What's different about your idea compared to current solutions? (500 character limit)

There are a lot of mobile apps and web platforms that talk to teens about sexual health and their are a lot of communities, for LGBTQ but there is no app that brings the community online and enables them connect online. This platform will provide a platform to the community to interact with each other and be who they are.

What are the key reasons why end users would turn to your organization over another?

  • Customization: Tailoring to specific needs

What would success look like for your end users? (500 character limit)

Finding relevant information Discovering a community and connecting with people who have had same experiences Talking to experts & influencers in the community Finding comfort by interacting similar online

How would you measure the impact your idea has on your end user(s) ? How will you measure the success of your program? (500 character limit)

Number of people talking to each other Number of people looking for information/asking questions

What strategies will/are you testing to acquire end users? (300 character limit)

Connecting with LGBTQ community

Key partnerships - Who will you partner with to make your idea work? (500 character limit)

Influencers Relevant experts Relevant offline LGBTQ communities

What is your organization’s name? (150 character limit)

TBD

Tell us more about you: (750 character limit)

NYU Design Thinking Team: Jasmine Jing Kevin Jonas Srishti

Where will your idea be implemented? (200 character limit)

USA starting with New York

What do you need to get started? (500 character limit)

More understanding of the target group

What is the current scale of your proposed innovation?

  • It is still in planning phase and does not exist yet.

Experience in Implementation Country(ies)

  • No, not yet.

Expertise in Sector

  • I've not yet worked in a sector related to my idea but am excited to learn more.

Organization Location (200 character limit)

New York

What is your organizational status?

  • We are not formally registered but are a formal initiative through a school / university.

What is the maturity of your innovation?

  • Early Stage Innovation: I am exploring my innovation, refining, researching, and gathering inspiration.

10 comments

Join the conversation:

Comment
Photo of ParkerDav null
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Photo of Anne-Laure Fayard
Team

Thank you Srishti and team for sharing. Based on some of the posts during research as well as secondary research I did I think the issue you are addressing is a global issue (in fact in other countries, there are not even communities and so your service could be even more useful).

I'm curious to know how you will make it engaging? Who will be running it? a non-profit? a peer-to-peer community? How the content will be assessed and evaluated?

You might consider using the user experience map to help you articulate your idea further: https://d3gxp3iknbs7bs.cloudfront.net/attachments/5c28e26a-ba7f-44f4-859b-e82658264287.pdf

This will also help you come up with some personas and a scenario to articulate your idea and share it with community members. Here 2 ideas that did a good use of scenarios and user maps:
https://challenges.openideo.com/challenge/e-waste/concepting/neighbourhood-e-waste-champion
https://challenges.openideo.com/challenge/food-waste/ideas/rise-recycling-food
Looking forward to seeing this idea evolve.

Bettina Fliegel I'd love to have your feedback on this idea.

Photo of Jonas
Team

Hi community,

I am part of the team developing this idea and in the meantime we merged our ideas of providing/curating interesting content Entertaining content that spreads LGBTQ content to hard to reach teenagers  with the possibility to interact on a peer-to-peer level.

Some thoughts on my side:

The website/mobile application needs two be viewed from two sides:
1) No LGBT content in schools forces teenagers to search online for their questions. However, no reliable sources are available Self-experiment: Asking the Internet (Part 3) . Therefore, this platform provides accurate, trustworthy and easy to understand content that achieves top results in Google's page rank. It's like a wiki, contents can be curated.
2) Teenagers might be entering the URL straight to their browser ending up on our homepage. In this case they are prompted to ask their question in a chat format (you might know these applications from companies's online customer service). They can ask question to real agents that are other trained teenagers (peer-to-peer), or to an AI machine that tries to answer the question. In both cases the chat interface is supposed to provide a quick answer and forward the user to information in the wiki mentioned in 1) or the experts and local resources.

We are currently preparing mock-ups to share with you so that you get a better understanding of the idea. We will sit together with a focus group next week to answer the following questions:
- Should the page provide LGBT content only or should it be general resource?
- Do people want to chat with a real human or a comic figure/avatar? Do they like to chat at all?
- What is the right age group to target? 13-17? 17-24?

Photo of Anne-Laure Fayard
Team

Thanks Jonas for your detailed response.

It seems that you have a lot of great questions to test with prototypes. I would recommend having mini-scenarios when introducing the questions rather than using closed answers (do you like this or that option?). Say instead, you are have been wondering about x or y, and your friend told you about this new website (or you searched and found this website). You typed the URL and here is what you might see: option A or B? (another way is to have 1/2 of your users looking at option A and then being presented with Option B, and the other half doing the reverse). Have specific topics to explore: For example: Overall appeal of design; Overall appeal of content; Trustworthiness of the offer; Users’ likelihood of applying after reading through it.

For your first user testing (It's great to start early in the process), I think answering the first 2 questions (type of page and real human vs. comic figure) will be already a lot and crucial.
Isaac Jumba any other suggestions for Jonas and Srishti's team?

In terms of prototyping, you might want to check this article on prototyping with chatbot: https://medium.com/ideo-stories/chatbots-ultimate-prototyping-tool-e4e2831967f3

I wanted also to point to another idea posted by Anika Hossain that you might want to check: https://challenges.openideo.com/challenge/youth-srh/ideas/mobile-app-for-anonymous-patient-care

Looking forward to seeing this idea evolved.

al

Photo of Srishti null
Team

Dear Anner Laure, thank you so much for your feedback and sharing the resources. We will definitely use the tool recommended by you.

Photo of Srishti null
Team

Hi @Anne-Laure, thanks for your feedback. We intend to make it peer to peer, haven't really thought about non-profit or profit or a revenue model, but it does have the potential.

For the algorithm - we could match people based on age, gender and sexual orientation for example 13-17 age groups is matched with 22-25 & 18-21 matched with 26-30 (this is just a small example.

We will make use of the experience map and define the user journey, we are also making low fidelity prototype for this.

Photo of Ashley Tillman
Team

Hi Srishti, Thanks for the post! Any chance you could find an image to go along with it? Images help grab attention and tell a story. You should be able to use the Edit Contribution button on the top of your post and follow the instructions to add images from there. Looking forward to seeing more of your inspiring insights on OpenIDEO.

Don't forget to have your Idea finalized, answer all the questions and published by November 5, 2017 at 5pm PST!

Photo of Anne-Laure Fayard
Team

Thanks Srishti for updating your idea. It would have been great to add some of the insights you gathered from user testing. I can see how this idea could be reproduced beyond NY to address the needs of underserved communities or minorities.

I am curious to know if you have figured out what kind of algorithm you would use. Could you also clarify how you would define influencers? Will they be anonymous too? I guess not but wanted to check.

Looking forward to seeing your idea evolve.

Photo of Amir Javeri
Team

I would like to know more about how your platform would monitor its usage. With many new social platforms, some less-than-desirable users see it as an opportunity to seek out naive users for nefarious purposes. How would this platform go about solving issues like:
catfishing
illegal market use
abusive messaging
harrassment

I think you have a great idea and I make this comment to ensure that it does not get coopted by internet trolls.

Photo of Srishti null
Team

Dear Amir, Thanks for your inputs. We will definitely come with ideas on how to make sure such issues do not come up in the platform.