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Pro Youth Delivery

An sms powered on-demand delivery platform that enables young people to access SRH products and information on their own terms.

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Tell us about your vision for this project: Share one sentence about the impact you would like to see from this project in five years

By 2022, we are looking to make it possible for over 50,000 young people in Kenya to readily have access to SRH products and services wherever they are through basic phones. Additionally we aim to partner with at least 500 youth friendly SRH providers and work with 2000 Youth Pros in the communities and Schools to help in ensuring young people have the information and ready access to SRH products and other impact products within reach.

Who will implement this idea? Or what’s your strategy to implement in the next 6-18 months?

This project will be implemented by a team of 10 beginning January 2018. A team lead in charge of overseeing the project and sharing the progress with the organization, a tech lead in charge of ensuring that the technology is running correctly, a support lead to help troubleshoot issues on the ground, 6 ecosystem facilitators – to operationalize the project in the 6 pilot areas/counties of Nairobi, Mombasa, Nakuru and Kisumu, a logistics lead to ensure the stocks are available, and generally manage the relationships and an Insight lead to pick up leads/insights or feedback from the field to help in iterating the product further.

How has your idea changed based on feedback?

The idea has evolved to include better strategies around how to better equip the Pro Youths with SRH training and tracking the information the young people receive from the Pro Youths. The idea has also highlighted new ways of reaching out to those outside the campus setting and how to better integrate with health service providers in the community.

Using a human-centered design approach, you may uncover insights that lead to small or foundational changes to your organization’s existing strategy or processes in order to unlock the potential of your idea. How would your organization go about making such changes?

We take an agile and lean approach in developing new solutions to identified challenges or opportunities within our area of operations. One of the biggest learnings is putting in place a support system that allows the field team to provide feedback, learnings and insights as quickly as possible, and the same gets actioned by a multi-disciplinary team (the tech, business and user satisfaction). We are open to trying out newer approaches that put our target user at the centre and more effective.

How long have you been working on the project?

6

What year was your organization or group started?

2014

How many full time staff are needed to implement your idea?

4

What most attracted you to the UNFPA Young People's Sexual and Reproductive Health Challenge?

I was specifically attracted by the potential benefit that UNFPA might potentially provide with respect to our submission which includes: 1. Expert feedback based on their experience on what works, what gaps exists and newer perspectives to look into. 2. The support in terms of connecting us with the right partners, helping create a meaningful pilot and scale of the project and potentially some seed funding. 3. The challenge UNFPA seeks to solve is also one which we are passionate about as well

Share the URL for your Business Model Canvas Here

https://canvanizer.com/canvas/w5TZ11hkMl41e

Opportunity Areas – Select those that apply

  • mHealth
  • Last Mile Sexual and Reproductive Health Commodities
  • Data

What specific problem(s) are you trying to address? (300 character limit)

Walking right through the door to pick up a contraceptive method or a sanitary pad still feels like a nightmare for lots of young people. Even more challenging is asking for advice openly from service providers like clinics with regards to what methods to use & general sexual wellbeing advice.

What are some of your unanswered questions about the problem(s) you are working to address? (500 character limit)

How might we use mobile technology cheaply to bring SRH services and products to where the young people are? How might we tap in to the young people/peers as an avenue for distribution of SRH info and products? How effective is on-demand delivery for SRH information and products? What data can be gathered concerning use of SRH products among young people in a campus setting? What exactly does "on my terms" or "choice in my hands" mean to a young person when it comes to SRH services and produ

Who are your end users? (1000 character limit)

Esther is our end user. She is 19 years of age, and in her first year of college in the city. She is sexually active and has overheard lots of myths and stories about sex, contraceptives, pregnancy, and she is scared that she is being overloaded with information. She can choose to access products such as contraceptives at the college facility or nearby pharmacy, but she is shy and afraid that her friends will see her walk into the clinic. Additionally, as a girl, Esther needs pads, personal care products and other beauty products from time to time, and she always shy away from getting these products. All Esther needs is that these products and services be delivered to her when she wants them, where she wants them and on her on terms. Additionally, Esther could use some friendly trusted advice in making informed decisions about her sex life. In Kenya, there are over 500,000 young people who enter campus each year and need a way to navigate their sex life while enjoying campus life.

Explain your idea. (500 character limit)

Pro Youth Delivery is leveraging on mobile technology and young trained peers to provide on-demand access of SRH services and products to young teens in campus. Anyone with a mobile phone can send a delivery request, share the location, choose their preferred products, get connected with a Pro Youth, receive their products, and rate the service by Pro Youth. Pro Youths get alerted of orders in their areas, deliver the SRH products & info to Esther, and get rewarded for successful delivery!

What is your value proposition? (500 character limit)

With Pro Youth Delivery, Esther and other young teens can now get what they want, when they want and where they want it. Additionally, they receive an SRH info session/guidance from the trained Pro Youths who are mostly their peers in campus. Additionally we collect data about the Esther's needs and preferences and incorporate these in future offerings, and advice brands on what products make sense to her. On the other hand, Pro Youths have an extra earning opportunities around them

What's different about your idea compared to current solutions? (500 character limit)

In most current solutions, mostly one organization owns the products and hires riders to handle deliveries. With our model, our Pro Youth are entrepreneurs who stock products including SRH products, and are trained on SRH and other life skills. Additionally, these Pro Youth reside with our end users, and can therefore easily facilitate delivery at a low cost. Our solution also completely work on SMS and is free for our end users, meaning it can scale beyond a campus setting.

What are the key reasons why end users would turn to your organization over another?

  • Customization: Tailoring to specific needs

What would success look like for your end users? (500 character limit)

Success is when Esther and other young teens can access products and information, as and when they need and where they want it. Sucess is also when Esther becomes fully informed on SRH and is empowered to navigate life. S

How would you measure the impact your idea has on your end user(s) ? How will you measure the success of your program? (500 character limit)

How many people access SRH products through our platform How many people get referred and enjoy our partner project-t-safe Ratings and feedback given by our users about the pro agents, the products they like and how better the platform could work.

What strategies will/are you testing to acquire end users? (300 character limit)

-We have identified pilot campuses where we have clinics around and where the t-safe program is already operational & pitched the idea to a few student entrepreneurs. -Using posters in campuses -Also radio and social media campaigns during our scale up stage. -Carrying out campus events as well.

Key partnerships - Who will you partner with to make your idea work? (500 character limit)

1. Have local shops and service providers accept Tiko Miles from our Pro Youths 2. School management and county governments in letting the program run in their areas 2. Partner with clinics and pharmacies through our t-safe program for free SRH sevices 3. UNFPA in providing support to scale up the idea, or reach sector partners. 4. Other suppliers looking to tap into our delievry model 5. Impact investors wanting to invest in Young people's health

What is your organization’s name? (150 character limit)

Triggerise

Tell us more about you: (750 character limit)

My name is Isaac Jumba, part of the Trigerise team. Triggerise is a not-for profit organization operating in Kenya that provides rewards for positive behaviour using a platform accessed by feature and smart-phones, and even without a phone. Triggerise' focus is to increase economic impact in communities while triggering impact behaviours and increasing access to relevant services and products. After a successful pilot of t-safe(t-safe.co.ke) - https://challenges.openideo.com/challenge/youth-srh/research/t-safe , we are piloting out Pro Youth Delivery, with a view of enabling young people to easily access SRH products which they otherwise shy away from.

Organizational Characteristics

  • International/global organization

Where will your idea be implemented? (200 character limit)

The idea will be piloted in Nairobi, Nakuru and Mombasa towns of Kenya. This is because we already have partners working in these regions, making it possible to successful pilot this idea.

What do you need to get started? (500 character limit)

The technology and configuration is already in place. What is needed is some seed investment to help set up rewards for the Pro Youth, create awareness and fully test the idea for 6 months in 3 counties in Kenya. This will involve some operational costs, set up costs for businesses and initial product investment for the Pro Youth Basket - roughly 60,000 USD

What is the current scale of your proposed innovation?

  • Community - one or a few communities within one country

Experience in Implementation Country(ies)

  • Yes, for more than one year.

Expertise in Sector

  • I've worked in a sector related to my idea for more than a year.

Organization Location (200 character limit)

Triggerise Kenya is based in Nairobi Kenya.

What is your organizational status?

  • We are a registered non-profit, charity, NGO, or community-based organization.

What is the maturity of your innovation?

  • Early Stage Innovation: I am exploring my innovation, refining, researching, and gathering inspiration.

Website

www.triggerise.org http://tsafe.co.ke

13 comments

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Team

Hi Isaac and Team,

We’re excited to share feedback and questions with you from a set of experts that are supporting this Challenge.

We encourage you to think about this feedback as you continue to improve your idea, whether that’s refining it or adding more context. You are welcome to respond in the comments section and/or to incorporate feedback into the text of your idea. Your idea and all associated comments will all be reviewed during the final review process, but we recommend putting all critical information in the body of your contribution somewhere. It's ok if you don't have all the answers, we know you are tackling really hard problems and are also interested in how you are thinking about these challenges.

Experts were excited about:
One expert shared, “This approach is a bold way of addressing issues of SRH access, especially for youth. The use of cell phones in Kenya is wide spread and with such almost 50% of the population below the age of 25, this program could reach a significant percent of the population”
Another shared, "The strength of this program in its leveraging of local resources that are already in place to create a new service (i.e. youth in the community as Pro Youth). "

Questions experts had:
"The model becomes especially interesting if the model extends beyond campuses. As it is now reach is limited to a segment of population that has lower priority than, for example poor, marginalized populations, out of school young people. Are you considering scaling beyond college campuses, if so how? In campuses it seems feasible in terms of delivery of SRH products. However, the part where they say 'friendly trusted advice in making informed decisions about her sex life' this is a different story. How do you guarantee the delivery people are trained in providing SRH counseling?”
"Relying on campus residents makes it easy to set up the infrastructure, get the service moving quickly and to test the feasibility of this program; however scaling up from a college to the rest of the community is difficult and would require even more thought about confidentiality, privacy, and cost. How will you ensure that Tiko points will be accepted by kiosks and pharmacies selling the products Pro Youth need to fill the orders?"
One expert had questions on ensuring program quality, “Although it is great that this service is providing SRH products to youth, accurate information about SRH and the products being shared are also necessary. It is mentioned Pro Youth will be trained in SRH - how will Pro Youths be selected? What exactly will they be trained on? How will you ensure that they are providing accurate information to clients? It would be a good idea to connect clients with clinics with youth friendly SRH services in the area for more information.”

Questions about model:
1) Does the client have to provide a specific address where the products need to be dropped off?
How does this program ensure the privacy of its clients? What have you learned from users? Some assumptions I have are, if I order a product, I don't know the person who will bring it to me, but I know that the person resides in my campus and is an independent entrepreneur, not a staff member of a reliable company. That's risky, and too close for my comfort. I know some people are concerned with Uber because they don't trust Uber's training of drivers. I imagine girls would be concerned about how the deliverer would handle his sensitive info on them.’
2) Can Esther order more than one product?
3) Who pays the Pro Youths for the products they stock and the orders they drop off?

In case you missed it, check out this Storytelling Toolkit (ideo.to/OZznV4) for inspiration on crafting strong and compelling stories. Storytelling is an incredibly useful tool to articulate an idea and make it come to life for those reading it. Don’t forget - the last day to make changes to your contribution on the OpenIDEO platform is December 10 at 5:00PM PST.

Have questions? Email us at youthsrh@ideo.org

We look forward to reading more, and thank you for the important work that you are doing!

Photo of Isaac Jumba
Team

Thank you for the feedback and the additional questions. Working towards updating the submission with more concrete info and answers to some of the questions raised. Thanks!

Photo of Isaac Jumba
Team

I would like to add responses to the feedback raised by the expert team here:

On whether the model can scale?
The model is designed to scale beyond the campus setting as the solution is built to work for anyone with a feature phone to work on purely SMS. For areas with marginalized population or where most of people are out of school, the solution could be tailored to allow for delivery certain number of times in a week, or to have Pro Youths also deliver other products that are not purely SRH related – such as tap into agents who resell items door-to-door also deliver the ordered SRH products. There will be challenges in terms of costs, but this can be minimized by increasing the product baskets by tapping into other organizations that have invested in the distribution of goods such as Living Goods.

Shops accepting Tiko Miles(Tiko Points)
In each ecosystem, the ecosystem facilitators identify local shops which are generally preferred by the locals. These shops are then set up in our system to accept the Tiko Miles and are trained on how the system works. Each week, the shops are refunded back the cash, in exchange for the Tiko Miles traded. Currently, the system allows for the Pro Youth and Esther to search which shops in their area accept Tiko Miles by sending TRADERS to 22699 for free.

Pro Youth Selection, Training and Vetting
The Pro Youth are mostly selected by our Ecosystem Facilitators. These Pro Youth are entrepreneurial in nature and mostly trusted by their peers and are already engaged in community activities such as organizing events, or doing trainings. After recruitment, the Pro Youth are trained on SRH by one of our partner, in this case the MSK team in Kenya. They also attend other trainings on soft skills, entrepreneurship and other products.
On measuring how effective they are in the information they tell Esther, we ask Esther who is our target user to rate her experience with the Pro Youth. As the Pro Youth get products from the service providers, we could also have the service providers rate how informed the Pro Youths are. Additionally, some random calls to the Pro Youths can help vet their knowledge.
We are still exploring avenues on how better we can ensure the Pro Youth delivers the right message to Esther.

Add-on to the initial idea:
Making it possible for Esther to visit a youth friendly provider nearby for more information and additional advice – by integrating this to the Pro Youth Delivery product. Currently, young girls under 20 years old can access free SRH products and services at our partner youth friendly chemists and clinics in their areas – by sending clinics or chemists to 22699.

Responses:
On providing addresses:
Once a Pro Youth accepts a delivery request, he/she connects with the girl and decide on what best place for her to receive the products. Esther is required to share the name of the hood so that only the Pro Youths from her area can be notified of the opportunity.

On how many products Esther can order:
At the moment, Esther can only order 1 product at a time with our pilot set up since we have a limited product basket and the platform functionality is still basic. In future it should be possible.

On sustainability model, with the pilot, our organization working with a donor will invest Tiko Miles that are given to the Pro Youths. In future, organizations interested in distributing a particular product or service can tap into our network of Pro Youths and save on costs spend on marketing and distribution, meaning they will provide the investments in form of Tiko Miles that Pro Youths will then earn. The more the products the Pro Youths can deliver, the more the partners we can have, and the more the earnings for Pro Youth.

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