OpenIDEO is an open innovation platform. Join our global community to solve big challenges for social good. Sign Up / Login or Learn more


YouCare! App is a One Stop Center that connects young people to comprehensive Sexual and Reproductive Health information, guidance and care.

Photo of Patricia Chiumia Chihana

Written by

Opportunity Areas – Select those that apply

  • mHealth
  • Last Mile Sexual and Reproductive Health Commodities

What specific problem(s) are you trying to address? (300 character limit)

Young people in Malawi are unable to access quality SRH services because of long distances to the nearest facilities, lack of knowledge on where they are located, cost and quality of the services, inconvenient opening hours, unavailability of commodities, long waiting time and societal restrictions.

What are some of your unanswered questions about the problem(s) you are working to address? (500 character limit)

Having the idea also capitalizing on facilitated referrals so as to reduce delays to accessing SRH products and services at reliable service delivery sites, majority of the unanswered questions spins around the sites i.e.; 1. How can we best single out sites that provide SRH services during odd hours? 2. How best can we map and incorporate eligible service delivery sites into the network of our referral sites and retain them? 3. How best can we get feedback on completed referrals?

Who are your end users? (1000 character limit)

1. Primary Beneficiaries The key beneficiaries are aged between 10-24 and make up over one third of the national population. They will benefit from accessing quality SRH information and services thereby reducing unnecessary clinic visits, delays to receiving care and accessing counterfeit commodities/services. 2. Secondary Beneficiaries The secondary beneficiaries are health care providers, guardians, parents, teachers and SRH stakeholders who can also use the App to make informed decisions as they tackle diverse SRH needs of young people. 3. Tertiary beneficiaries The tertiary beneficiaries are policy makers, donors and providers who can use the platforms dashboard to get a glimpse into for example the number of young people accessing different components of the App, numbers of youths referred for different services including sexual abuse, number of youths who actually completed the referrals, referral outcomes and numbers of active YFHS delivery sites and their capacity

Explain your idea. (500 character limit)

This idea inclines on timely professional advice and referral. It is a system made up of three components namely; an informative app, professional health experts available 24/7 and a network of service delivery points for referrals. The design is that a young person in need will go through the app which will provide instant guidance and if the issue is beyond the content in the app the client will be connected to an expert who will provide the necessary advice and/or referral to the right site.

What is your value proposition? (500 character limit)

1. Comprehensive Content This will give them an opportunity to access comprehensive information on SRH while remaining anonymous. It will also give them room to explore diverse topics. 2. Professional experts They will access providers 24/7 to clear misconceptions, clarify issues and address user specific needs thereby avoiding the costs of physical visits. 3. Facilitated referral and feedback They will become more confident to seek quality care and advocate for quality services.

What's different about your idea compared to current solutions? (500 character limit)

This approach, recognizes that SRH issues are both complex, diverse, cross cutting and interlinked. It thus offers a comprehensive/harmonized SRH package that is delivered through timely and evidence based professional advice and facilitated referral which is unlike most Apps in the field which mostly focus on just part of the package. Furthermore, this platform seeks to ensure that its users are only discharged from the system when they have received their needs specific care and are satisfied.

What are the key reasons why end users would turn to your organization over another?

  • Customization: Tailoring to specific needs

What would success look like for your end users? (500 character limit)

1. Uninterrupted access to the comprehensive sexual and reproductive health content specifically designed to reach the targeted age group thereby reducing here-says and use of unreliable sources for consultation. 2. Access to providers qualified to tackle diverse issues in the field which will address user specific needs reducing unnecessary delays and clinic visitation. 3. Access to quality sexual and reproductive health services and products with minimal delays and unnecessary inconvenience

How would you measure the impact your idea has on your end user(s) ? How will you measure the success of your program? (500 character limit)

We will look at the following process indicators; 1. Number of beneficiaries that access the Application (dis aggregated by age, sex, place and type of information they accessed (family planning (emergency and long term contraceptive), sexual abuse, puberty, sexual relationships, STIs, HIV/AIDS, cervical cancer, ) 2. Percent increase in completed referrals (dis aggregated by type of service/reasons for the referral) 3. Percent increase in the service delivery sites in the YouCare network.

What strategies will/are you testing to acquire end users? (300 character limit)

We will use social media, integrate promotion message into existing SRH projects and programs, market the app at music concerts/festivals and present at SRH stakeholders meetings. We will also consider sponsored radio ads/programs, school campaigns, mobile network ads and news paper ads.

Key partnerships - Who will you partner with to make your idea work? (500 character limit)

OPERATION At this level we will work with young people, SRH/YFHS providers, ICT specialists, Marketing specialists, network providers, the Ministry of Youth Development and Sports, the Ministry of Health, the National Reproductive Health Directorate and organizations working on SRH. RESEARCH For research and documentation we will also work closely with Kamuzu College of Nursing Reproductive Health Department. FUNDING We will also work with donors and investors to cater for different costs.

What is your organization’s name? (150 character limit)

QuaM (Quality Management) Consulting and Services

Tell us more about you: (750 character limit)

I am the Founder and Managing Director of QuaM Consulting and services. The firm aims at applying science to improve the quality of health services. We are currently working with an IT Consultant to develop the app and Sexual Reproductive Health experts to work on the content and establish a network of referral sites. My team is both enthusiastic, qualified and experienced in the field and the idea as majority of us have already worked on similar interventions in maternal and child health. We are all equally excited and devoted to see this idea become a reality as we all believe that it is a game changer as far as SRH is concerned. We are open to collaborate with individuals and organisations who can help us make this idea come to life.

Organizational Characteristics

  • Youth-led organization
  • International/global organization

Where will your idea be implemented? (200 character limit)

Malawi for a start but since the idea has a high potential to be replicated in other settings, we hope to scale beyond the borders of Malawi after gathering enough evidence and documenting results.

What do you need to get started? (500 character limit)

To establish the infrastructure and maintain high levels of excellence will need the following; 1. Human resources; They will be contracted on short and long term consultancy basis with performance and need being the key drivers. For a start we need App developers, SRH experts, IT technicians, Marketing specialists. 2. Financial resources will be needed for establishing linkages, marketing, contracting the required human resources, conducting review meetings and covering administration costs

What is the current scale of your proposed innovation?

  • It is still in planning phase and does not exist yet.

Experience in Implementation Country(ies)

  • Yes, for more than one year.

Expertise in Sector

  • I've worked in a sector related to my idea for more than a year.

Organization Location (200 character limit)

Area 12, Plot 12/98, P.O. Box 31602, Lilongwe 3, Malawi.

What is your organizational status?

  • We are a registered for-profit company (including social enterprises).

What is the maturity of your innovation?

  • Early Stage Innovation: I am exploring my innovation, refining, researching, and gathering inspiration.



Join the conversation:

Photo of Baxter Salatiel

This is a great idea coming at a time where mHealth is becoming major interest of Malawi Ministry of Health. We have a mHealth TWG at the ministerial level and also a google group with member of over 100. This is one of the ideas that can be presented to these fora.

Photo of Patricia Chiumia Chihana

Thank you Baxter. Please add me in the google group so that I can be up to date with the emerging policies, best practices and strategies as far as mHealth is concerned.

I equally added you to the YouCare! team so that we can benefit from your expertise.


View all comments