"The Drama" - Narrative Posters with Gaming Experience [Update 11/04/2017: Idea iteration, testing feedback insights and next steps]
Engaging narrative posters with gaming experience to spread awareness among young teens about the consequences of casual sexual activities
Opportunity Areas – Select those that apply
What specific problem(s) are you trying to address? (300 character limit)
Despite having mandatory sexual education in schools, young teens in NYC do not place importance on the consequences of casual sexual activities which is the reason behind increase in teen pregnancy and spread of sexually transmitted diseases. Even in other countries, these problems are present.
What are some of your unanswered questions about the problem(s) you are working to address? (500 character limit)
1) Why do teens disregard thinking about the consequences of casual sexual activities?
2) How do we direct their attention towards this issue and make them more aware?
3) Which are the most optimum locations to display the posters to target the young teens?
Who are your end users? (1000 character limit)
Our end users are teenagers (13-19 years) in NYC who are sexually active and very often do not use birth control and dislike using condoms as it disrupts the flow when they are "in the moment". Through our research, we have also learned that young people in NYC have a perception that girls who carry condoms for their own protection are promiscuous. We want to address this problem as it leads to unwanted teen pregnancies and increase in sexually transmitted diseases and HIV as well. Despite having enough resources and educational content on hand, the teens do not take the future considerations seriously. Our idea is to raise awareness about the consequences of casual sexual activities in an engaging and interesting manner and this idea could be applicable to other cities in the world as well. Sexual violence against teens in developing nations has led to increase in teen pregnancies and spread of STDs. Our idea can be customized and scaled to help address their concerns as well.
Explain your idea. (500 character limit)
Our idea is to put up posters in public places which captures the attention of teens. The poster shows an engaging storyline and asks the viewer to scan the image with a smartphone or browse the URL, which then starts an interactive mobile game. We call it "The Drama" as it allows teens to plot points of the romantic drama. Through this, players will learn the consequences of different decision making on casual sexual and reproductive health activities and influence their own future.
What is your value proposition? (500 character limit)
The interactive storytelling, game-based learning and engaging narrative technique creates an immersive experience for teens outside their academic environment. It helps them learn about sexual and reproductive health in a productive way and make them realize the futuristic consequences. This idea can combat the issues of teen pregnancies and spread of STDs in multiple nations across the world as the telenovella can also be depicted on the posters. Hence, it is simple, effective and sustainable.
What's different about your idea compared to current solutions? (500 character limit)
This is a unique initiative and this is what sets it apart from the current solutions available as currently, such an experience is not available. We plan to customize the content to have greater impact on young teens. We will also have a repository website where the users can view all the content like a soap opera. Our advantage is that young teens engage well with new media art and digital forms and we feel this would be a good medium to capture their attention to solve the issue at hand.
What are the key reasons why end users would turn to your organization over another?
Customization: Tailoring to specific needs
What would success look like for your end users? (500 character limit)
1) Create more awareness among teens about the consequences of casual sexual activities
2) Reduce the number of unwanted teen pregnancies in the world
3) Eliminate the spread of sexually transmitted diseases and HIV
How would you measure the impact your idea has on your end user(s) ? How will you measure the success of your program? (500 character limit)
1) Observing and recording the number of young teens who use the interactive game and also target popular social media used by teens for example using Snapcode on Snapchat instead of QR code and analyzing viewership
2) By analyzing the demographics data for this age group (13-19 years) and the statistics on teen pregnancies and sexually transmitted diseases over the next couple of years
3) Growing popularity and demand for the posters to be put up in multiple locations across the world
What strategies will/are you testing to acquire end users? (300 character limit)
As teens are active users of social media, we aim to use this medium to our advantage to publicize about our idea and engage with them through interactive activities and offers. As our primary target is the poster, we aim to advertise in multiple locations across the city and grab their attention.
Key partnerships - Who will you partner with to make your idea work? (500 character limit)
Collaboration with educational institutions, sexual health clinics and government associations will help this initiative take better shape.
Tell us more about you: (750 character limit)
NYU Ideation and Prototyping team:
Where will your idea be implemented? (200 character limit)
Due to our current location, we will first focus on implementing this idea in New York City, USA. Eventually, we plan to scale and expand the reach to other cities by customizing the content.
What do you need to get started? (500 character limit)
1) Detailed information about teen preferences and most visited locations
2) Engaging content to successfully communicate the underlying message
3) Technological resources to create the interactive gaming experience
What is the current scale of your proposed innovation?
It is still in planning phase and does not exist yet.
Experience in Implementation Country(ies)
Yes, for more than one year.
Expertise in Sector
I've worked in a sector related to my idea for more than a year.
Organization Location (200 character limit)
New York City, USA
What is your organizational status?
We are not formally registered but are a formal initiative through a school / university.
What is the maturity of your innovation?
Early Stage Innovation: I am exploring my innovation, refining, researching, and gathering inspiration.