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Corporal Maps.

To develop and strengthen corpo-emotional empathy for girls and boys between 10-14 years of age.


Photo of Elisa Coronado Bonilla
23 16

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Tell us about your vision for this project: Share one sentence about the impact you would like to see from this project in five years

By 2022, we want to disseminate the contents of Corporate Maps in Latin American countries with high risks in terms of SRH; and we want the app included in the sexual education curriculums of 100% of classrooms of 10-14 year olds in Colombia's Public School System.

Who will implement this idea? Or what’s your strategy to implement in the next 6-18 months?

To make Corporal Maps a reality, 3 Bogotá based companies joined efforts in a partnership: ILA, will be in charge of the strategic and financial planning, institutional partnerships and operational coordination. 4 full-time staff. LEVER will be in charge of ideation, testing and prototyping. 3 part-time staff. OUT OF THE BLU will be in charge of creative content generation for the app and its dissemination in Colombia and LatAm. 3 part-time staff. To reach our vision, we plan to: -Ideate, test and refine with rough prototypes -Financial planning -Develop and test digital version of app -Institutional partnership agreements -Launch

How has your idea changed based on feedback?

In a circular design environment, contents may impact our target age through different mediums. Corporal Maps can expand beyond a digital app (flashcards, web series, comics, etc). Data and analytics will provide valuable information for decision-makers such as: government and cooperation funds. It is definitely a tool that helps children make better SRH decisions and empower them to claim their rights at this critical age range that determines how they'll behave in the future.

Using a human-centered design approach, you may uncover insights that lead to small or foundational changes to your organization’s existing strategy or processes in order to unlock the potential of your idea. How would your organization go about making such changes?

We believe that real social impact will always imply constant change. Our process begins with an iteration model where our ideas are tested and co-created with real user feedback. Then we share our diverse points of view (philosophers, industrial designers, anthropologists, sociologists, and communications experts) and collectively decide which is the best solution, always keeping in mind our end users. For complex decisions, we analyze: viability, feasibility and sustainability.

How long have you been working on the project?

3

What year was your organization or group started?

2017

How many full time staff are needed to implement your idea?

12

What most attracted you to the UNFPA Young People's Sexual and Reproductive Health Challenge?

In a society where children's bodies are objectified and sexuality is based on distorted cultural stereotypes, the most vulnerable population has little to no access to quality and personalized tools that help them make better decisions concerning their SRH rights. We believe that Corporal Maps will contribute to breaking cycles of poverty in Latin America caused by teenage pregnancy, gender inequality, lack of education, and violence and abuse.

Share the URL for your Business Model Canvas Here

Corporal Maps business model canvanizer 1.0: https://canvanizer.com/canvas/rq4OZdPvNfGlp Corporal Maps business model canvanizer 2.0: https://next.canvanizer.com/canvas/rq4OZdPvNfGlp

Opportunity Areas – Select those that apply

  • mHealth

What specific problem(s) are you trying to address? (300 character limit)

In Bogotá, each day a baby is born to a mother who is between 10-14 years old. Sexual education, particularly the recognition that emotional and corporal changes occur during preadolescence, is not reaching boys and girls in clear, direct, interesting or non-judgmental ways.

What are some of your unanswered questions about the problem(s) you are working to address? (500 character limit)

How can you align messages about reproductive and sexual health among parents, teachers and other significant adults? How can you prevent religious teachings becoming an obstacle to boys and girls learning about their bodies? How do you incorporate an understanding of the hormonal processes that normally occur during preadolescence into specific functions of different body parts? How do we scale it and make it appropriable for other communities around the world?

Who are your end users? (1000 character limit)

Preadolescent girls and boys between the ages of 10-14 at public schools in Bogota at the following marginalized locations: Engativa (20 schools), Bosa (30 schools), Kennedy (50 schools), and Ciudad Bolivar (50 schools). We made a fieldwork with 45 girls and boys where we identified the following unsatisfied needs:  Teachers doesn´t have any didactic materials which they can work with on preadolescents everyday life.  The population under study doesn´t have any space where they can openly reflect their love and sexuality decisions. The population under study doesn't have a reference of how the opposite sex feels after an interaction. The population under study doesn't have a guide that allows them to understand what is the best way to approach the opposite sex. User point of view: preadolescent girls and boys between the ages 10-14 need didactic tools that improves decision making regarding their interaction with the opposite sex and posible sexual relations. 


Explain your idea. (500 character limit)

Corporal Maps are an educational yet fun tool that will allow teachers of girls and boys aged 10-14 to more easily explain physical transformations such as: a first ejaculation, growth of breasts, the appearance of pubic hair, voice changes, as well as the corresponding emotional facets brought on by those changes. By identifying body parts that have a strong correlation with sexuality, girls and boys will be able to interact with the emotions that emerge from daily situations.

What is your value proposition? (500 character limit)

For preadolescent girls and boys between between ages of 10-14 at public schools in Engativá, Bosa, Kennedy and Ciudad Bolívar districts in the city of Bogotá, Corporal Maps is a system that allows children to learn and reflect about their body and emotions according to the situation in which they are with the opposite sex. It will give them not only the possibility of understanding others but making healthy, responsible and consensual choices. 


What's different about your idea compared to current solutions? (500 character limit)

Since 2011, there have been several public education campaigns conducted in Bogota, which have included teaching and workshop materials, to address challenges related to sexual and reproductive health issues at the local level. These strategies have usually been of short duration and focused on media exposure. More importantly, none have included the connection between physical and emotional changes. Corporal Maps will be a valuable sexual and reproductive health communications tool for kids.

What are the key reasons why end users would turn to your organization over another?

  • Customization: Tailoring to specific needs

What would success look like for your end users? (500 character limit)

For preadolescents, informed and empowered girls and boys, confident of their bodies and their emotions, free of cultural and religious prejudices. For families and schools and a greater systemic understanding of sex-gender relations that generate a clearer perspective of how biological differences between men and women have translated into social and economic inequalities. For the world, a digital interactive platform scalable and adaptable for preadeolscents in other countries.


How would you measure the impact your idea has on your end user(s) ? How will you measure the success of your program? (500 character limit)

Decrease in cyber sex bullying or slut shaming in target populations/schools/communities. Decrease in sexually transmitted diseases in target populations/schools/communities. Decrease in teen pregnancy rates in target populations/schools/communities. Decrease in child sexual and physical abuse target populations/schools/communities.

What strategies will/are you testing to acquire end users? (300 character limit)

Corporal Maps will be distributed to target schools by the mayor’s office. 
Detail testing methodology: 
Concept test - Desirability of the idea. Digital mockup test - Wireframes. Contest scenes test - Students will share their most significant scenes that would like to include in the app.

Key partnerships - Who will you partner with to make your idea work? (500 character limit)

Bogota Mayor’s Office. Bogota Secretary of Education. Alianza Educativa. Profamilia (leading organization in sexual and reproductive health issues in Colombia). National Agency for Reincorporation. Minister of National Education. Inter-American Development Bank. Facebook and/or Google Colombia.

What is your organization’s name? (150 character limit)

ILA is a consulting firm convinced of the power of imagination, co-creation and creative design to explain, inspire and give identity to ideas.

Tell us more about you: (750 character limit)

Team in Bogotá: Elisa Coronado - Strategic Planner, Luisa Uribe - Anthropological Research, 
David Garzón - Industrial Design
, Carolina Buitrago - Digital Strategist, Cristóbal Cabo and Fabio Fernández - Insight Analysis, Danny Jiménez - Illustrator
, Laura Adiwasito - Storyteller, 
Paula Pinzón - Data Analyst

, Mauricio Bejarano - Creative Director, Jorge Rojas - Financial Planner, Mauricio Noguera - Graphic Design. Partnerships: Lever - Research and strategic design firm that focus on discovering opportunities, setting up strategies and creating value for companies and users.  Out of the blu - Strategy and creative consultancy obsessed with driving change and multidisciplinary perspective to complex communications challenges.

Organizational Characteristics

  • Women-led organization

Where will your idea be implemented? (200 character limit)

The project will be deployed in Bogota moving out to other major cities and key post-conflict rural areas. Afterward, countries in Central and South America with the highest rates of teen pregnancies.

What do you need to get started? (500 character limit)

Pilot project at 4 schools with 160 girls and boys. Staff of 12 from project partner companies: ILA, LEVER, and Out of the Blu. Strategic alliance with a digital platform company. Between US$25,000 – US$35,000 of financial resources.

What is the current scale of your proposed innovation?

  • It is still in planning phase and does not exist yet.

Experience in Implementation Country(ies)

  • Yes, for more than one year.

Expertise in Sector

  • I've worked in a sector related to my idea for more than a year.

Organization Location (200 character limit)

Bogotá - Colombia.

What is your organizational status?

  • We are a registered for-profit company (including social enterprises).

What is the maturity of your innovation?

  • Early Stage Innovation: I am exploring my innovation, refining, researching, and gathering inspiration.

Website

www.imaginacion.me www.leverstudio.net www.outoftheblu.co
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Attachments (8)

stage_01.pdf

First interaction of experience map.

story_01.pdf

Boy meets girl at school, and invites her to a party.

story_02.pdf

Boy meets girl at birthday party.

story_03.pdf

Boy and girl chat on WhatsApp.

decision_cards.pdf

Decision cards for girls and boys with different options.

second_fieldwork_results.pdf

Analysis, lessons learned, insights and takeaways of second fieldwork with children.

color_emotions.pdf

Color, body parts and emotion relations in second fieldwork with children.

app_framework.pdf

App step by step.

23 comments

Join the conversation:

Comment
Photo of Elisa Coronado Bonilla
Team

Hello OpenIDEO Team

After our fieldwork in March, we started testing Corporal Maps with teachers. We began with six (biology, chemistry, physics, math, accounting, design) at one of the public schools we did our first workshop: Institución Educativa Juan del Corral.

This was their feedback:
1. In the stories, it is essential to explore situations related to gender diversity given that 10-14 year old girls and boys witness same gender couples showing signs of affection at school and are curious about it.

2. Deeper exploration of nude photos requested by popular boys to shy and fearful girls is becoming the norm. Unfortunately, most of the time, after sharing nude pictures, these girls are removed from school due to shame, and the boy turns into a new kind of hero among the group of friends.

3. Explicit drawings of genitals at classroom desks and bathrooms show the kids' need to express unknown emotions and instincts related to interactions with their own body or with the opposite sex.

4. Negative and harmful group pressure is leading to misbehavior, drug use, group sex and robbery. A neutral space to express and decompress is becoming vital.

5. Sexual behavior such as prostitution is often observed by kids in their own houses and most of the times in the same room (some kids’ parents are sexual workers). These kinds of situations lead not only to the tendency to mimic and repeat, but to the normalization of the transaction between money, favors and the body.

6. Sexual and reproductive health classes and booklets only address disease and pregnancy prevention, but do not at all deal with the further corpo-emotional impact of having sex.

7. Pregnancy prevention has become so integrated in the conversation among the kids and their parents, that it is now common for girls to ask their parents for contraceptive patches as sweet 15 ‘quinceañera’ birthday gifts.

8. Relationships between parents and teachers has become very distant. Instead of supporting and continuing lessons from school at home, parents are apathetic and indifferent to what is happening on their kids lives. It is indispensable to get parents’ attention and actively involve them in co-creating a life plan with their children for their future.

For us, a complementary version of Corporal Maps for teachers and parents will be key to empower the minds, bodies and emotions of 10-14 year old girls and boys.

We would greatly appreciate your feedback and comments on this new round of testing.

Best!
Elisa

Photo of Elisa Coronado Bonilla
Team

Hello OpenIDEO Team

In February we started testing Corporal Maps with experts in the field of SSR, potential sponsors and allies to explore what they think about the value proposition, the accuracy of the stories, the graphics and the link between emotions and body parts.

We had a meeting with the CEO, the Innovation and Knowledge Advisor, and the Cooperation and Institutional Relations Director of Plan International Colombia: plan-international.org where we told them about OpenIDEO, the challenge, and Corporal Maps.

This was their feedback:
1. Include topics such as women empowerment, gender equality and the first menstrual cycle in the stories, as this is relevant and coherent with the focus of their ongoing projects in Colombia.
2. Explore other storytelling formats such as audio, virtual reality or theater, as this could amplify the scope of audiences reached, and help scale the model.
3. They expressed their willingness to support new testing of the model in Bolivar - Cartagena (in the Caribbean coast of Colombia) with boys and girls between 10-14 years old, where they have active programs running and can provide support from their local teams as well as access to local communities. It is worth noting that in 2017, 23% of pregnacies in Cartagena, were of teenage girls.
4. Explore whether it’s possible to include the contents of some of the stories in a digital program they are testing with Samsung as their Technological Partner.
5. Jointly explore which of the contents Corporal Maps could contribute to their Plan International's social media initiative Girls Out Loud, which they are supporting though their innovation lab.

We would greatly appreciate your feedback and comments on futher pursuing this potential alliance with Plan International in Colombia.

Best!
Elisa

Photo of Jillian Gedeon - IYAFP
Team

Just want to let you know that your graphics are brilliant and we love your idea! Best of luck with this.

Photo of Elisa Coronado Bonilla
Team

Jillian
Thank you so much for your comment, we are very passionate about our idea and the impact it could have on boys and girls in vulnerable contexts.
Best!
Elisa

Photo of Eliziane Dorneles Siqueira
Team

Hello Elisa Coronado Bonilla ,

My name is Eliziane, but you can call me Liz :) I am part of OpenIDEO Cross-Pollinators' team in this initiative and would like to make myself available for support.

What a wonderful idea you and your team have here! It seems like you have worked well in its concept and proposition, as exemplified by the detailed mind (or body) map you have made and the clarity of your target group. It would also be interesting to know a little more about your implementation strategy and progress.

Additionally, your idea requires a considerable amount of investment, which I believe will not be a problem for you if you have the right planning. How have you planned to decrease the financial risk and increase the chances of success? I see that digital prototyping is part of your implementation plan. This is a fundamental step but might take a good amount of time and money. Can you have an answer in the short-term with a simpler prototyping (i.e. analogical mock-up)?

You will find a little more about prototyping in the document from the link below:

https://d3gxp3iknbs7bs.cloudfront.net/attachments/11ed3970-7b4b-4168-95e4-42f44cf1bf72.pdf?utm_source=UNFPA+Shortlist+Announcement+%28To+Shortlisted+Ideas%29&utm_campaign=35344cc5a0-EMAIL_CAMPAIGN_2017_11_14&utm_medium=email&utm_term=0_19296933e1-35344cc5a0-

I am excited to know more about your project. Let me know if you have any question.
Liz.

Photo of Elisa Coronado Bonilla
Team

Hello Eliziane
Thank you so much for your comment on our idea, we highly appreciate all the feedback we can get before the December 10th deadline. Our implementation strategy contemplates the following:
1. An additional ideation session where we aim to generate and include new stories/situations.
2. Testing at least trhee new stories/situations, 5 more emotions, and the possibility of understanding decisions concerning the opposite sex, with at least another 30 boys and girls between 10-14 years old and their teachers at Juan del Corral, the Bogotá public school where we did our first research.
3. Refinement based on comments of children and their teachers.
4. Development of a second rough prototype.
We definitely agree on not having the digital version at this stage. Instead, we want to improve the illustrator/photoshop mockups and use these in analogue versions within the framework of our ideation, testing and refining.
Best regards!
Elisa

Photo of Eliziane Dorneles Siqueira
Team

Dear Elisa Coronado Bonilla 

Thank you for your reply to my queries. It is great to know more about your implementation strategy. It would be great if you could update these details in your application. How long do you estimate the development and iteration processes will take?

Also, do not forget to include your business map canvas in your application. You will find the model on this link:

https://d3gxp3iknbs7bs.cloudfront.net/attachments/11ed3970-7b4b-4168-95e4-42f44cf1bf72.pdf?utm_source=UNFPA+Shortlist+Announcement+%28To+Shortlisted+Ideas%29&utm_campaign=35344cc5a0-EMAIL_CAMPAIGN_2017_11_14&utm_medium=email&utm_term=0_19296933e1-35344cc5a0-


Kind regards,
Eliziane.

Photo of Elisa Coronado Bonilla
Team

Hello Eliziane
Thanks a lot for your message, we really appreciate the time you are taking to give us advice. Our canvas is already in the application: https://next.canvanizer.com/canvas/rq4OZdPvNfGlp
The additional ideation session, testing of three stories and refinement based on that workshop will be done by December 10 and the development of a second rough prototype by December 27.
Please let us know if this works with OpenIDEO schedules or if we need to move some of the dates.
Best!
Elisa

Photo of Eliziane Dorneles Siqueira
Team

Dear Elisa Coronado Bonilla 

This is great that you could upload the business model canvas in your application.

If you have any material referring to the ideation session, do not hesitate to share with us before December 10th.

Thank you,
Eliziane.

Photo of Elisa Coronado Bonilla
Team

Hello Eliziane
Thank you so much for your feedback, this is what we want to achieve with the new rough prototypes (three new pdf files are already uploaded in our application at the attachments button):

1. Goal: link the emotions identified in the first Corporal Maps ideation session that we carried out with children, with specific (age-appropriate) situations where they interact with the opposite sex.
Each new situation will escalate, and introduce sexual and reproductive health in more direct ways.

2. Themes: emergence of different changes in preadolescence, including: changes in the body, mind, mood, emotions, and sexual development.

3. Situation/Trigger: a girl and boy that meet at recess. He invites her to a party over the weekend. The development of the storyline has two alternatives:
Option 1: signs of flirtation
Option 2: no flirtation
This will allow us to receive feedback from the children during the next ideation session, so we have a better understanding of:
- Difference in choices/interests with regards to the opposite sex, among girls and boys.
- Difference in choices/interests with regards to the opposite sex, within the 10-14 year old age range.

4. Stages of the user experience map (this question allows us to collect data).
- Tell us, which emotions are you feeling right now?
Love - Pride - Respect - Embarrassment - Joy - Desire - Admiration - Despair.
- Which color do you relate to each emotion?
Open answer.
- Which part of your body do you love the most?
Front and back image of the girl’s body with dots that signal: brain - head - torso - breast - heart - arms - legs - genitals - rear.
Front and back image of the boy’s body with dots that singal: brain - head - torso - heart - arms - legs - genital - rear.
- Do you think these emotions could represent you favorite parts of your body?
If not, tell us which ones could (taken from the first ideation session).
Girls: Love - Magic - Familiarity - Enjoyment - Care - Friendship - Appreciation - Mysticism - Connection - Play - Defense - Control - Connection with the past - Acceptance - Expression - Beauty - Respect - Fun.
Boys: Chills - Adrenalin - Pride - Distance - Respect - Joy - Love - Tiredness - Seduction - Strength - Embarrassment - Idolatry - Modesty - Privacy - Weakness - Sensitivity - Intimacy - Balance - Agility - Care - Closeness.

5. With these new results we will be able to design a second rough prototype and scale the level of complexity within the stories, introducing adults and interaction in social media.

Best!
Elisa

Photo of Elisa Coronado Bonilla
Team

Hi Eliziane
Just to let you know that today we posted the graphic material, stories and results of the second fieldwork we did with boys and girls of Fundación Michín in Bogotá.
Thanks again for all the feedback you gave us during the past weeks.
Best!
Elisa

Photo of Iliriana Kacaniku
Team

Hey Elisa Coronado Bonilla ,

As the deadline to refinement phase is only 4 days away, we look forward to reading your refined idea afterwards. To this end, we highly encourage you to upload the completed business model canvas as a separate document. The template for the canvass is available in the following link: https://d3gxp3iknbs7bs.cloudfront.net/attachments/11ed3970-7b4b-4168-95e4-42f44cf1bf72.pdf?utm_source=UNFPA+Shortlist+Announcement+%28To+Shortlisted+Ideas%29&utm_campaign=35344cc5a0-EMAIL_CAMPAIGN_2017_11_14&utm_medium=email&utm_term=0_19296933e1-35344cc5a0-

Should you have any question regarding the canvass, please feel free to reach out to us and we’ll make sure to respond to you timely.

Best regards,
Iliriana

Photo of Elisa Coronado Bonilla
Team

Hi Iliriana Kacaniku 
We already completed the business model and attached the canvanizer link, which is included in our contribution.
As Canvanizer doesn't allow us to export it as a separate document please let us know how to send it.
Best!
Elisa

Photo of Iliriana Kacaniku
Team

Hey Elisa Coronado Bonilla 
I just accessed your business model canvas and you're all set. Thank you for all your efforts and hope you have enjoyed the process of building your idea through OpenIDEO platform and human-centered design toolkits.

Wish you all the best,
Iliriana

Photo of OpenIDEO
Team

Hi Elisa and Team,

We’re excited to share feedback and questions with you from a set of experts that are supporting this Challenge.

We encourage you to think about this feedback as you continue to improve your idea, whether that’s refining it or adding more context. You are welcome to respond in the comments section and/or to incorporate feedback into the text of your idea. Your idea and all associated comments will all be reviewed during the final review process, but we recommend putting all critical information in the body of your contribution somewhere. It's ok if you don't have all the answers, we know you are tackling really hard problems and are also interested in how you are thinking about these challenges.

Experts were excited about:
1) This is an innovative idea idea for engaging young people in discussing a sensitive subject. 
The idea is designed for pre-adolescent girls and boys; reaching and empower youth early is key to systemic change.
2) The use of word mapping and data visualization to guide discussions with preadolescent girls and boys is very compelling

Questions experts had:
1) This idea seems both feasible and valuable in that this young demographic is already very engaged digitally. I have concerns on its scalability and sustainability given potential regulatory hurdles, would love to learn more on how this team plans to address these?
2) How will the students inputs into the application be turned into word maps? Will the application be accompanied by any education tools/guides for teachers to use in leading discussions?
Given the pre-adolescent demographic (10-14) there should be more explicit considerations on how parents will be engaged as well as how is this viable in legal/regulatory framework.
3) How has the team has considered school infrastructure needs (smartphones/tablets, internet) in order for this solution to be implemented at scale. Will each student need a smartphone/tablet?
4) It's unclear how the curricula is set in Colombia. The idea imaginator should include information on the legal framework and regulatory process to update curricula in schools. Is the curriculum comprehensive?
5) Are your partnerships listed existing or ones you’d like to partner with in the future?
6) How do you envision tracking success for positive SRH outcomes?

In case you missed it, check out this Storytelling Toolkit (ideo.to/OZznV4) for inspiration on crafting strong and compelling stories. Storytelling is an incredibly useful tool to articulate an idea and make it come to life for those reading it. Don’t forget - the last day to make changes to your contribution on the OpenIDEO platform is December 10 at 5:00PM PST.

Have questions? Email us at youthsrh@ideo.org

We look forward to reading more, and thank you for the important work that you are doing!

Photo of Elisa Coronado Bonilla
Team

Hello OpenIDEO team
Thanks for your comments, we hope these answers will help to clarify our idea:
1. Regulatory and legal framework hurdles: the stories used in the Corporal Maps model (in its analogue and digital versions) address the physical, physiological y psychological changes of preadolescence, and are guided by the universal principles of SRH rights and the Sustainable Development Goals. In this sense, the contents have no religious or moral biases that may interfere with current educational regulations.

When you mention concerns on its scalability and sustainability due to potential regulatory hurdles, do you mean legal issues related to: its licensing? its distribution? the nature of its content?

2A - Student inputs into the app: from beginning to end, all inputs by students are thought out to continuously generate data. The first moment of the experience map allows children to identify which emotions they experience in connection to different body parts, as well as the color that represents each emotion. This is the information that will be used to create emotional corporal maps for girls and boys.

2B - Education tools and guidelines for teachers: the Corporal Maps model is intended as a tool that must be guided by teachers.
It will include a comprehensive guide with the following: how to deal with different types of reactions or decisions made by the students in their interaction with the model; a protocol to deal with special scenarios that may emerge (e.g. extreme denial to extreme openness of personal SRH situations); and, educational booklets and workshops for parents that guide them on how to deal with SRH convesations at home.

3. Infrastructure needs: at schools that have computer labs, the digital version of Corporal Maps can be downloaded onto those computers. There will be an interactive version that doesn’t need an internet connection to properly work and for schools that don’t have these technological resources, teachers can use the printable analogue version of the model.

4. Update curricula in schools: in Colombia, Law 115 regulates curricula for public schools. Introducing new contents is very difficult due to its long reglamentary processes. For this reason, we researched and found two alternative ways to incorporate our model into the Public Education System in Bogotá:
- Include the analogue or digital version of Corporal Maps as support material for the Transversal SRH Education Programs led by the Direction of Wellbeing in the Bogotá Department of Education.
- Partner up with Profamilia —specifically with their SRH program— and distribute the analogue or digital version of Corporal Maps as part of the material that they already provide to teachers in public schools in Bogotá.

5. Partnerships: The World Health Organization (Panamerican Health Organization), Inter American Development Bank, Profamilia and Alianza Educativa have previously been our clients. We believe that there is an opportunity to generate formal partnerships with these organizations if we have the support of openIDEO and UNFPA. On the other hand, World Bank, Corporación Andina de Fomento, International Planned Parenthood Federation (IPPF), Google, Facebook and Education-based publishing companies, we still don’t have links, and would have to initiate a relationship.

6. Tracking success: we will use available and existing SRH data, per public school, to understand the current baseline in: cyber sex bullying or slut shaming; sexually transmitted diseases; teen pregnancy rates; and, decrease in child sexual and physical abuse.
In order to track success for positive SRH outcomes, we will design impact measurements indicators with children that used the app, and control groups. In addition, we will monitor behavior changes of the students after using the Corporal Maps model, by periodically interviewing teachers that have been using the app.
Best!
Elisa

Photo of Mauricio Bejarano
Team

I love this idea because it is insightful, relevant, simple, and powerful - the essence of innovation in my opinion. Corporal Maps deal with real-life emotional situations that pre-teens face everyday and removes the distance that we as well-meaning adults put into this type of educational activity. I also love that it can transcend cultures and geographies!

Photo of Paula Pinzón
Team

I love the idea. Especially because it recognizes the actual world’s huge challenge: How do we make our teenagers take better choices about their bodies. And precisely, the decision making process is struck by the knowledge, how good do our teenagers know their bodies? how much do they use that knowledge in their decision making process? what of what they know -and don’t know- is important for their sexual and reproductive health?

Empower them with knowledge and acknowledgement about their bodies, their emotions and the stage of their lives, can indeed impact in a positive way, their decisions about sexual and reproductive health and help them to identify how much more do they need to know, when do they need advice and how ready are they for the challenges that they may encounter.

Photo of Farid
Team

Somehow, the relationship between the adolescent with his/her body has turned out to be the most significant topic when the time comes to speak about sexual matters. What I love about this idea is the fact that the emotional set is brought into conversation as well as the biochemical reactions. Giving the proper focus to emotions is, as important as the physical changes. This idea is very innovative and helpful to further teachers and significant adults when faced to open talks about sexuality, emotionality and the link between both in such an important phase in life as adolescent-hood is.

Photo of David Esteban Garzón Duran
Team

Based on the premise that innovation works from finding relationships and links between tools, information and needs from the users, This project is the perfect application of that premise because it not only provide a different approach to explain to children how their is going to change but it goes further and helps them relate with the emotions that are coming out out during the phase that they are going throw. Really interest project and it will be amazing to see in action on every bases!

Photo of Carolina
Team

In this moment of life, were everything you need to know is apparently on the web, and were most of the preadolescents learn about sexual education by their own ( that means friends + internet ) this idea of Corporal Maps, brings a beautiful opportunity to connect again with the heart and souls of the human beings, by understanding the bodies and their emotions, free of cultural and religious prejudices.
In that way, the preadolescents can learn about the importance of taking care of their sexuality since their young. This idea brings the opportunity to measure the results by stadistics, that will support all the effort.

Would be a gift and a real change for the society, to have this idea available for the world!

Photo of Cristobal Cabo
Team

Love the idea specially the target age because most of sexual education solutions don´t tackle preadolescents. I believe that with a good design the idea could be scalable to other countries and can become a good educational tool for different contexts. It is interesting to see ideas that try to informe about the recognition of human emotion, sexuality and love in such a particular age range.

Photo of Laura
Team

This idea brings a new, open and fresh perspective to an issue that has traditionally been dominated by taboo in many cultures, especially those in Latin America. Openly addressing Sexual and Reproductive health as corporal-emotional experiences in these age ranges is crucial for further experiences in adolescence.

The idea has huge potential in terms of implementation, as it empowers both teachers and students by allowing them to create, design and map out new situations or settings based on their own specific experiences and idiosyncracies. This element of adaptation will eventually allow teachers, schools and children in different countries and cities to explore, discuss and analyze multiple elements of the corpo-emotional experience that emerge in different social and cultural contexts.