SOCIAL MEDIA FOR SEXUAL HEALTH OF UNIVERSITY STUDENTS IN UGANDA:
RHU Aims at making it possible for every young person in every university access SRHS and Information any where and anytime.
Tell us about your vision for this project: Share one sentence about the impact you would like to see from this project in five years
700000 University and other institutions of higher learning Students are refereed and access SRHR information and services using our E-referral and Interpersonal systems set up through the Social Media for Sexual Health project by 2022.
Who will implement this idea? Or what’s your strategy to implement in the next 6-18 months?
A project desk at RHU headed by the gender and Youth manager, 1 full time Youthful project officer at the head office and 3 % time Youthful project officers in the field offices, a % time M&E officer and % time accountant.
-Recruit the right project team using clear and transparent process
-Align the team to a shared vision and values of the project
-Set up project implementation guidelines and templates
-Implement the project ascertaining cost, scope and time optimisation and inbuild quality.
-Review project periodically (conduct M&E processes)
-Report on the project.
How has your idea changed based on feedback?
Students proposed we add a module on our application where any student forced to sleep with a lecture for marks can report this case.This came with a suggestion that we include the part of formal champions whose major role will be to see that any case of sexual harassment by lecturers reaches is pushed till end +giving disabled youth a % of champion positions:It was also suggested that our social media ,project publicity material should include sign language version to enable the disabled :
Students Suggested that we add a module on our Mobile application that can be used to eliminate sex for marks Vice in all Universities :They needed us to add a way where they can record evidence ,mechanism on how to report this to various officials
Students also requested that we add the rewarding mechanism for example recognizing champions who have referred many students in a month by posting their photos on our website and ippf website.This was accepted for every referral made a champion will earn points and at the end of every month we shall run a competition where students will vote among the highly scored champions and the first one will be recognized on our website,social media pages and monthly news letter
Using a human-centered design approach, you may uncover insights that lead to small or foundational changes to your organization’s existing strategy or processes in order to unlock the potential of your idea. How would your organization go about making such changes?
End users of any solution at RHU to be put in for pilot are consulted,during the baseline survey the end users are asked how big the problem,what possible solutions they think could be put in place,a comparison meeting is called by the project officer who discusses what the end users propose as compared to rhu's view,on reaching the meeting point then the solution is approved by the executive Director who presents it to board of trustees their after:
How long have you been working on the project?
What year was your organization or group started?
How many full time staff are needed to implement your idea?
What most attracted you to the UNFPA Young People's Sexual and Reproductive Health Challenge?
The Belief by UNFPA and Openideo in innovation that; involve end users in the design and management of the project, Data drives and Most importantly belief in Reuse and Improve the innovations. It was our great pleasure that we could get chance to reuse and improve our E-referral Mobile application project by involving students in public Universities in the modification, Upgrade and implementation of the project.
Share the URL for your Business Model Canvas Here
This was the prototype for sexual harassment and champion nomination
The prototype for E-referral and the relevance of custodians (Champions)
This one of social media for sexual health pilot project post reach screen shot
This is the social media for sexual health official page screen shot
The aim here is to identify important stakeholders with respect to the intervention, to demonstrate their relationship to, and influence over project results.
This is based on the size of the sticky note
The idea joint logo of our pilot stage donors (IPFF)
Reproductive Health Uganda Logo
Opportunity Areas – Select those that apply
Last Mile Sexual and Reproductive Health Commodities
What specific problem(s) are you trying to address? (300 character limit)
SMSH is to reduce the rate of unplanned pregnancies(estimate-25% UDHS 2016), Reduce the HIV infection in universities( estimated-35% RAHU 2015) & increase self confidence of University students to resist sexual pressure from lectures:
This report show the danger and the high rate young girls get Hiv on a weekly basis
This screen short shows the danger of hiv prevalence in universities in Uganda
This is screen shot showing how the sex for marks as suggested by students has increased in Ugandan Universities
We work towards total sexuality awareness and well sexual and reproductive health well being of the young people:This photo shows one of the total sexuality education talk held in makerere university
What are some of your unanswered questions about the problem(s) you are working to address? (500 character limit)
During the Pilot stage Worked hand in hand with students in makerere in giving out SRHS to fellow young students in the university but it was a little harder for some students to open up especially when it comes to speaking on their sexual affairs with lecturers(sex for marks) ,We are not sure if this time many students will open up against this alarming vice now
Who are your end users? (1000 character limit)
We intend to reach 100,000 Youth (girls and boys) (17-24 years ) in 5 public universities of Makerere University,Kyambogo University,Mbarara University ,Gulu and Busitema University with SRH information through use of educative cartoons shared on our social media pages of Facebook,whats app,instogram and twitter.We also intend to reach 50000 university students(18-24) (girls and boys) with free sexual and Reproductive Health services available in our evenly distributed over 20 clinics in Uganda through, use of champions to act as depots of non clinical services and E-referral Mobile application to be used as platform for ordering of non clinical services from our clinics and referral of students with clinical needs . We assume that every one reached student will inform other 3 at least making a number of indirect beneficiaries reaching 450,000 young people with information and services by December 2019.
The champions are key project end users and the above photo was taken after the monthly head of champions meetings
E-referral Enhances a youth friendly provision environment at health centres where youth feel free,confident and comfortable to access quality #SRHR services and information
Pilot project Champions after end of month champion Rhu meeting
Explain your idea. (500 character limit)
RHU has worked with university students for more than 10 years now.Social media for sexual health project was engineered by the young people from Makerere university who aimed at using their ICT skills to promote the sexual and reproductive health well being of the their fellow students. It will use cartoons shared on social media as trumpets for SRH information+champions as custodians of SRHS +E-referral mobile application for referral of youth with SRHS clinical needs by champions.
Most of the reproductive health projects in Uganda have failed to see the high numbers of the youth on social media and use it as a golden chance to spread the sexual and reproductive health information to masses.This project being a product of various young project engineers ,it well known that with social media and youth they are inseparable hence chance
What is your value proposition? (500 character limit)
During our baseline research carried out during the pilot project, it was discovered that most of the university students in particular girls (40% ) shy away from asking SRHS from old health workers in centers eg in university hospitals . our product gives youth a chance to find the non clinical services from their fellow students and in case of referral its made by fellow student and attended to by our young friendly health workers .
What's different about your idea compared to current solutions? (500 character limit)
RHU has made the end users the owners of the idea that is through taking part in the shaping of the idea ,running of the project activities as project team members and champions.As if that has not been enough,RHU has made it possible through this same project for youth to be teachers of fellow youth .Rhu has entrusted what you like and use everyday in information spreading ie.99.9% of students are a on social media (90% of the project is social media dominated hence youth friendly.
.By end of 2016 3.3 million youth SRHS were given by RHU. With improved of the E-referral and use of social media , much more youth friendly SRH will be given out
After every training Youth are given chance to train others on what they would have learnt and audio visual messages + demonstration photos are shared on social media.
With suggestions of including the sign language even the disabled youth will 100% participate than they had never done
What are the key reasons why end users would turn to your organization over another?
Performance: Improving performance
What would success look like for your end users? (500 character limit)
When at least 1000,000 condoms distributed to students through our champions and from our Clinics and university hospitals by 2019.
At-least 150 champions nominated from all universities ,trained and given basic skill in SRH and engaged on our four social media pages by 2019.
At least 40000 students refereed to our clinics and university hospitals using the E-referral Mobile application:
At-least 200 sex for marks cases reports by use E-Referral app ,investigated and victims put to book.
If 200 cases of the sex for marks are reported to use with evidence recorded with our mobile application and culprits put to book then it will a success For #SMSH
When 40000 referrals are made for clinical SRHS like PEP,HIV testing,Pregnancy check up by use of our free E-referal Mobile application then we would have scored.
When not less than 1 Million condoms are distributed to students by our champions and health centers together with partners especially University Hospitals then we shall call it success
If we identify and train not less than 200 champions;10% disabled,20% Formal champions at-least 40% Girls and remaining may be both girls or boys .These will be the custodians of non clinical services and Emergency contraceptives in their respective hostels and halls of residences.
How would you measure the impact your idea has on your end user(s) ? How will you measure the success of your program? (500 character limit)
Taking track of the number of Referrals through our Mobile application ,Number of Commodities orders and number of sexual harrasement case reported to us through Our E-referral Application.
Daily social media traffic checking to see how many people have viewed our videos,how many have commented ,Shared and liked our social media content
We intend to do gather our service consumer satisfaction feedback reports monthly to help us adjust accordingly through mean Bi-monthly Surveys.
What strategies will/are you testing to acquire end users? (300 character limit)
We used the social media during the pilot period :Where students from Makerere University were recruited on our social media pages , given all access to all the sexual and reproductive health (audio visual and text) information shared.RHU is to Maintain the same strategy even in the scale up phase:
Key partnerships - Who will you partner with to make your idea work? (500 character limit)
Ministry of Health:
Makerere university Hospital:
Gulu University Hospital:
Mbarara University Hospital:
Bustema University Hospital:
Kyambogo University Hospital:
What is your organization’s name? (150 character limit)
Reproductive Health Uganda(RHU)
Tell us more about you: (750 character limit)
We are Reproductive Health Uganda (RHU) a member of the International Planned Parenthood Federation (IPPF). RHU is a volunteer owned and led organisation that started work in Uganda in 1957. Currently RHU operates 17 branches spread in all the sub-re barriers affecting access to sexual and reproductive health rights (SRHR) and policy development and reviews. RHU has made significant contribution in the area of SRHR. Many of these efforts have redefined the SRHR landscape in Uganda. RHU has a long-standing record of providing quality reproductive health services that include safe motherhood, family planning, HIV/AIDS, adolescent interventions and advocacy in Uganda. RHU works with different partners and stakeholders to realise its goals .
This year we celebrate 60 years of serving Ugandan as Reproductive Health Uganda
Some of our clinic volunteer and an intern at our Katego clinic
Where will your idea be implemented? (200 character limit)
All five Public Universities(Makerere University,Gulu University,Kyambogo University,Bustema University and Mbarara University) in Uganda
What do you need to get started? (500 character limit)
Financial support, the pilot project was funded by grant from International Planned Parenthood Federation(IPPF).RHU clinic funded the testing phase in Kampala University and Gulu University.
RHU clinic can not raise the whole budget to scale up this idea to all the universities of target hence need for financial support .
What is the current scale of your proposed innovation?
National - expansive reach within one country
Experience in Implementation Country(ies)
Yes, for more than one year.
Expertise in Sector
I've worked in a sector related to my idea for more than a year.
Organization Location (200 character limit)
Reproductive Health Address: Plot 2, Katego Road,Tufnell Drive, Off Kira Road,Opposite Uganda Museum,next to Mariandina, P.O. Box 10746 Katego Rd, Kampala
What is your organizational status?
We are a registered non-profit, charity, NGO, or community-based organization.
What is the maturity of your innovation?
Roll-out/Ready to Scale: I have completed a pilot and am ready or in the process of expanding.