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Phase: Research Missions: Get Active + Start Mentoring

A Day Out with Old - discount

Attraction parks, museums, zoo's, theaters; a fun day out, but usually expensive for the average 20-30 year old. Why not introduce a Day Out with Old-discount, whereby tickets are cheaper when a young adult brings an older person with them? Fun for both parties, and commercially attractive. The costs of care for the elderly drops due to the diminished loneliness amongst older people, amusement parks etc get more visitors and young adults get discounted tickets and meaningful contacts with their grandparents.

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Written by DeletedUser

Business case for the 'Stedelijk Museum' in Amsterdam: 30.000 euros more in revenues. 

Based on a 30% discount per ticket and 15.000 euro implementation costs, they expect (based on other promotions) to sell 9000 more (discounted) tickets. They expect these sales to cannibalise their normal sales with 4000 tickets, but that still means an additional revenue of 30.000 euros. On top of that: more sales through food/beverages ed. 

Maybe launch through a nationwide 'A Day Out with Old-discount' week? 

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Photo of Meena Kadri

Exciting idea, Anne. Looking forward to hearing more on this in the upcoming Ideas phase. Meanwhile, you might want to do some investigation (perhaps in your local community) on how older people like to be referred to (rather than 'old' :^) Here's some inspiration: https://openideo.com/challenge/youth-mentor/research/the-milleniors Could be really cool to share a research post on what you find out about this topic by chatting to a range of older adults. Real insights start with real people, right? :^)

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DeletedUser

Ha, I feel terrible now! Good point, very well made. My mum (speaking of 'local community') is even displeased by the semantics of 'Out with Old'. Work in progress, to be continued!

Anyone; ideas? :)

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Photo of Meena Kadri

My mother (82) actually brought this issue to my attention during our Healthy Ageing Challenge :^) Plus, with the focus on this Youth Mentor Challenge being on older people of 50 years +, this is not out of sight for me personally so 'old' suddenly takes on a new meaning. We're looking forward to hearing of hip new phrases around ageing – can't wait to see what folks come up with!

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Photo of Meena Kadri

Could be worth having an offline brainstorm on this – around an intergenerational dining table, at the park, somewhere else? I wonder how someone like Candy Chang would lead a conversation like this? https://openideo.com/challenge/impact/inspiration/impact-through-creatively-led-conversations Let's get creative on how we might curate conversations!

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