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Rock uP Radio - Tune in on your commute!

Rock uP is an idea for a youth produced radio program at your local college. (The big idea would be to scale this to include affiliates on university campuses and within teen produced radio stations nationally.) The idea behind Rock uP Radio is that youth can be ambassadors of a network which explores, supports, and promotes offline and online projects that have potential to connect themselves and seniors in meaningful ways. Rock uP Radio will be the vehicle to bring these ideas directly to the homes of seniors who listen to it's broadcasts, making the projects discussed available for their use.

Photo of Bettina Fliegel
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How would you describe your idea in one sentence?

Rock Up Radio is a radio program produced by youth which explores, online and offline, programming that connects youth with adults 50+, via service, learning and bi- directional mentoring.

 Updates

Experiments/Prototypes  
July 31, 2014 

Tech Tip Call In
A 15 year old answers questions about using an IPad.
Interesting learning - Doing the prototype helped convince this teen that he has something to teach and offer seniors.  Perhaps folk that plan to enlist teens as mentors should consider roll playing as part of the training component. It seems that doing facilitates understanding of what skills one really has that are valuable to share with others.
Being a teen he also tweaked the name of the segment.  Ownership of something is a strong motivator.  Good to remember when engaging teens to mentor older adults.  Include them in the process of program design. 

A Picture Speaks a Thousand Words 
See the images above that accompany this piece.  This is an example of the possibilites for an expanded media platform for this radio program.  Podcasts can be posted with images to go along with them.  This piece could also be placed in a partner magazine/newsletter.
It could be also be part of a larger program highlighting a dance mentoring prorgram in the community which encourages fitness, flexibility, and positively effects memory - as an example.

July 28, 2014 
What's Going On?
This is an example of a mentoring project developed on OpenIDEO.

July 27, 2014 
Breakfast and Blogs, Segment 1 
Let's Talk Social Media - "A Clip About Facebook"
Playing around with what the possibilities are for youth to mentor seniors on air regarding social media and blogs.

(Audio is linked via a Facebook page.)

Learnings   
Recording a compelling piece is challenging. (not too successful here) Much work is necessary in terms of content prep, outlining the show and review.  It is important to consider background noise and sounds. Sounds other than voice can enhance the listener's experience making it more dramatic and compelling. (Something to aim for.)  
It takes work to come off as natural.  

Youth can learn much about what skills they have to offer older adults by roll playing.  Listening to playback might also be a teaching tool.
  
Radio is team work so in this aspect it is itself a good set up for mentoring relationships.


                   Rock uP Radio

The seniors that this challenges hopes to serve is a mixed group when it comes to ease of use and familiarity with technology.  They access information through a variety of media, one being radio.  Radio 
is used by  both youth and seniors for entertainment and news.

Many college campuses have student run radio stations.
Rock uP Radio is an idea which explores using the power of radio to get the word out on all the great ideas that are being developed in this challenge, in addition to programs that already exist locally and nationally.   It will highlight projects that service the ongoing needs of adults 50+ as they change careers, adapt to changes in family support and structure and to the effects of aging on their bodies and their minds.
It will itself be a mentoring project that builds community between youth and seniors.

In essence Rock uP Radio will be a place to have a conversation between youth and the +50 adult community.  It will be a hub where connections can be made referring folk to projects in their local communities.  It will enable youth and older adults to give and receive knowledge, skills, companionship, and ideas.

The radio show will be a vehicle to report on local and national mentoring projects.  It will also itself function as a mentoring opportunity.  Students and seniors can collaborate on reporting of stories in the community as they each use different skills, teaching and learning from each other.   

HOW TO START
Begin with those that are already there.
Youth who are already engaged in radio as a medium of expression and youth that are already working with seniors in the community.  Bring them together to brainstorm on this project.  When the radio program airs it will engage other youth as they listen to stories of positive experiences, shared by their peers who are connecting with seniors in the community. 

Motivations to Participate
Youth 
Motivated to do community service - give back
Motivated to gain school credits
Building a CV for a future job
Motivated to learn broadcasting, interest in media as a career

+50s
Motivated to use their skillset, either in a job postition working on the program or as a volunteer.
Motivated to increase their skillset, working and learning side by side with youtth mentors in various programs, including the radio show.
Motivated to engage and connect with youth and other seniors.


IDEAS FOR PROGRAMMING
 
Tech Tips Call in Hour
Perhaps pair this with a you tube channel? 

Let's Talk Social Media - Why, What, How
"A Clip About Facebook"
What is Facebook, Twitter and Instagram? 
Why we (youth) use it.
What are the possibilitiies with each? How do they work?  Does this have the potential to bring me joy? (seniors)

Social Media Updates
 
What's Going On?  and The Best of the Best...
Youth interview seniors who describe their experiences utilizing different Youth/Senior services.
Youth highlight youth/senior service projects that they find on the web.
Youth interview youth on their experiences working on these projects and on their experiences building projects.

Time for Stories
Youth interview seniors on a variety of topics which include - Stories of immigration, Stories of work, Women reflecting on issues that have effected them in their life time, Stories of family, frienship.

A Picture Speaks a Thousand Words - Seniors are invited to come to the studio with a photograph which they will describe on the air and share the story behind it.

Youth/Senior Roundtables
Topics to include: current affairs, arts on campus,  senior needs within the community, how seniors can assist youth as they contemplate career choices and begin to job search.
 
What's Healthy?
Students in the fields of medicine, nutrition and public health provide information on topics relevant to seniors.  Local health and wellness resources will be discussed and shared.

Club of the Month 
The show host interviews youth representatives of campus clubs that sponsor special activities for seniors on a periodic basis.

Musical Roundtable 
Intergenerational conversation on music.  What music speaks to different generations and why?  How is the music of today influenced by music of past eras?  Music as examples will be played during the show.

Breakfast and Blogs
What is a blog?
How to find blogs that interest you while drinking your morning coffee.

Career Services - Helping Each Other Navigate Career Paths 
Roundtable on using the web to job search, using your contacts to network - including alumni from your University.

On Air Answering Service 
What do you need?  What are your interests?  Ask us to help find you resources to fulfill your needs, big and small.  We have a repository of programs to get you started.

Possibilities:
Co Hosting shows - Youth/Senior Hosts
Comedy Hour - Youth/ Senior comedians


SCALING UP

Build a media platform. 
The local radio shows and their content can be the backbone for a wider publishing platform which can include a website featuring videos, podcasts and photographs, and print media such as magazines and newsletters.  "My thinking was that curated and voted content submitted to a parent site/repository is a way of achieving scale and showcasing the impact of local mentorship schemes to a wider audience."   Charles

Suggestion to use the app  Flipboard as a means to self curate content from the parent publishing platform.   Charles
(A tutorial on how to use Flipboard can be a featured segment on the radio program.   Meena)

As pointed out and suggested by a professional radio newscaster: 
Many youth are curating their own listening experiences.  Podcasts are therefore important. Consider an online show. Build up an audience.  This can then become a marketing tool to move to traditional radio going forward.

QUALITY AND IMPACT

"Youth and seniors that are working on the local programs, developing content, reporting stories - the mentor membership community - can vote on the best pieces, "likes", curating them.  These segments can be placed on the parent website as podcasts, videos, photographs, and in it's print media.  Voting can take place using social media, or perhaps call in for seniors who are not online."  Charles

Listeners of the radio shows, and users of the media platform, can post online reviews which can encourage others to check out the programming.  Charles

Competitions can encourage participation which will increase impact.
Students can compete for best show locally or regionally.  They can vote using social media and post what is great about their program - how they have been motivated by the programming and what mentor work they are participating in.  This can be displayed as a map on the parent website.  A leader board can be displayed.  University alumni can also participate giving the opportunity to hear about what new or continued mentoring opportunities they are participating in.

Surveys can be done at the mentoring program sites.  Enlist the sites to survey new youth mentors on how they learned about and were motivated to particpate in their program.  Measure the number of self referred after hearing the radio show, or from friends who were exposed to the idea on the radio show vs. all others who sign up.


LEARNINGS from a professional radio newscaster.
I reached out and had a brief conversation with the News and Public Affairs Director at an FM radio station in NYC.  He also teaches radio broadcasting skills to university students.

Important things he pointed out:
It is essential to know who the audience demographic is for any station you target.  Is it seniors?  If so youth probably won't be listening to it.
 
Not all college stations have audiences beyond the campus itself.
 
Many youth are now creating their own listening experiences. They curate and listen at their leisure. Podcasts would be important. It might be a good idea to put a show online and grow an audience in that way. It is a good way to market the idea going forward once you have an audience base.
 
NPR seems to be attracting a younger audience these days and a program such as this might be a good fit on public radio. (Anecdotal. I also read about this trend.)
 
prx.org -  Public Radio Exchange, mentioned as a place to investigate as a way to market content to stations. 
 
He was not aware of a program that bridges the gap between generations. (might exist but he was not aware off hand.)
"It is interesting because it can be a youth broadcasting training program that includes content from both perspectives."


Thank you to the entire team!
Thanks to  Aaryaman for participating in prototyping, on the phone, from Texas.   
Thank you to Charles whose insights and ideas for scaling up and measuring quality/impact built this idea considerably. 








 




 

What aspects of your idea could benefit from the input, skills or know-how of our OpenIDEO community?

What ideas do you have for programming? Are there any Radio Hosts in this community who can provide insight, know how etc. to this idea? How can we use social media to spread this idea?

54 comments

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Spam
Photo of Anne-Laure Fayard
Team

Congratulations Bettina! Really neat idea and great to see your prototyping. I hope you can move to the next steps with the prototype.

Spam
Photo of Bettina Fliegel
Team

Hi A-L. Thank you!
and thanks for the feedback on the prototyping. I enjoyed working and collaborating on it. It was fun and it gave me insight on how it is not so easy to make a compelling audio piece.
Will think about next steps.

Keep me in the loop for any meet ups in the Fall!
Bettina

Spam
Photo of Anne-Laure Fayard
Team

Bettina,

I'm sure it was fun and insightful. Keep *us* posted on how the next steps go (it'd be great to read an impact story :-) ).
We would definitely keep you updated of the meet ups in the Fall. There are plans for a few openSTORMS.
If you have time during the day, you are welcome to join us on September 8th: http://greenhousestories.com/2014/08/25/learning-about-women-for-human-rights-action-in-nepal/

Spam
Photo of Charles Dence
Team

Congratulations Bettina!

Spam
Photo of Bettina Fliegel
Team

Hi Charles. Thank you! I find it fascinating how people sitting all over the world can come together and create something together on a platform like this. Your perspective on this idea helped build it out tremendously. Thanks again for all of your collaborative greatness (as they would say here in OpenIDEO land). Did you see the blog post? They highlighted the attention paid to scalability in the project. Thanks for those insights!

Thinking about next steps .....
If you have any thoughts going forward would love to hear them whenever!
Bettina

Spam
Photo of Charles Dence
Team

Thanks Bettina, glad to help.

I think your suggestion has clear technical and social merit, it encourages small group activity and as it is audio based should enable wider accessibility and inclusivity. I think if the content is downloadable/streamable as an audio podcast then it will be able to travel further.

I saw there is an AARP YouTube channel and the AARP magazine has a circulation of 47 million. Could you utilise those platforms and audiences to get some momentum going for the Rock Up Radio show e.g. by advertising for interested users/participants? http://www.aarp.org/tv-radio/

Not only could that help with prototyping, but it also uses resources and infrastructure that already exist?

One for Al to make introductions and resources available?

Spam
Photo of Bettina Fliegel
Team

Thanks for the research and great suggestions!

Spam
Photo of Jes Simson
Team

Congratulations Bettina!

Spam
Photo of Bettina Fliegel
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Thanks Jes!

Spam
Photo of Leigh Cullen
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BIG congrats Bettina!!! Very excited for you. Well done. When can I tune in & Tweet about this? :)

Spam
Photo of Bettina Fliegel
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Stay posted Leigh! Thank you for the support!!!

Spam
Photo of Aaryaman Singhal
Team

Congratulations Bettina!

Spam
Photo of Bettina Fliegel
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Thank you Aaryaman! Great fun working with you on the prototypes.

Spam
Photo of Leigh Cullen
Team

Bettina, Yet another rockin' idea, literally. :) I would definitely tune in, and I have a feeling that quite a few others would too. Great research & solid idea!
Leigh

Spam
Photo of Bettina Fliegel
Team

Thanks Leigh! Coming from the researcher extraordinaire that means a lot! Charles was an amazing help here with the ideas to scale and business build! Go collaboration!

Spam
Photo of Al Browne
Team

Bettina,
I have been away on family emergency so I apologize for my delayed response.
Much to comment on in the threads below. I will need some time to sort and provide some thoughtful responses. In the mean time, consider that this idea will be competing for attention with so many other radio stations and programming. Focus on what is unique and your value prop. Also, are you thinking this is an AM, FM or XM broadcast? Do you have any sampling compositions of radio stations current reach audience, etc? Someone suggested a prototype - another way to get to that would be call to a few stations to participate in a short or one time competition to bring the idea to life. For example, ask three radio stations to take a week (Grandparents weekend 9/6/14 and prototype your idea as a competition between each other). The Mentors/Millennials can provide audio program ideas, etc. You can provide a toolkit to the stations. Keep in mind your goal is to get many Millennial engaged to mentor older Americans. So in my view 100 radio stations provide content to Older Americans is not a full win.

Will be back with more comments on this idea later. Great work, stay on it. Maybe the idea will get picked up by a prominent radio station and become a 30 minute weekly segment.

Spam
Photo of Bettina Fliegel
Team

Hi Al. Thanks for the input and feedback.
Exploring a few of your suggestions -

Millenials are definitely listening to radio -
http://www.billboard.com/biz/articles/news/digital-and-mobile/5908249/65-million-millennials-listen-to-radio-each-week-study

FM appears to be the platform they use most.
http://www.insideradio.com/article.asp?id=2725820&spid=32060#.U9fCQyjusuF

They appear to use radio to learn about new music and also to connect to "their community." It appears they see it as a "tribe" and a "virtual community."
see slide #11
http://www.slideshare.net/MBGarber/millennials-and-radio-4-282104
This is from an up to date report from the Katz Radio Group - 5/28/14
http://www.katz-media.com/default.aspx
Not clear if this is a biased report since radio is their business but according to their research radio is the dominant reach medium for young adults age 18 - 34.
(I was surprised about this after meeting up with Kate - "Explorations in Four Dimensions" - last night. She told me that she and her friend group do not listen to radio. Maybe they are the exceptions? Maybe radio is more popular with youth in different sections of the country?? It appears from the info I found that millennials listen to radio on their commute to and from work - makes sense. This might be an opportune time to broadcast Rock up Radio.
http://rbr.com/radio-a-good-choice-to-target-millennials/

Planning to update the post to incorporate comments soon.

Spam
Photo of Charles Dence
Team

Hi Bettina, I have been thinking about the tech ecosystem and identifying users refinement questions in relation to this idea and your comment above.

My thinking is that the 15/25 age group are probably choosing to receive their media via a number of different channels and devices. Whilst a traditional radio show may go out at a set time on a broadcast schedule it can also be listened to later when the listener chooses, either downloaded as a podcast or streamed via the internet, so if a project enables all of the above the reach is likely to be wider?

I posted elsewhere about the idea of identifying users based on the mentorship interaction they are looking for rather than age. I think the 15/25 are most likely going to be in education or early careers so involvement in a project that benefits the community, school credits, extra curricular badges, CV building and potential income are all likely to be of interest.

As with the AARP incubator idea, the 50+ might be looking to generate income and broaden their own skills and interests also.

In terms of your earlier point regarding friendly competition or gaming ideas to encourage participation, examples like Airbnb and Ebay allow for reviews and feedback on a user profile that help establish trust and reputation online. Other sites require a login with with an established Facebook, Google+ or Linkedin profile for the same reason. I am assuming the 15/25 group are more likely to be open to that that the 50+.

However that brings us back to the question of how to also engage and enable offline events and interaction with trust mechanisms in place?

This could be where your schools and colleges idea comes in to help as an offline platform. If an event or project, in this case a radio show/interview, is organised through an established entity such as a school this should hopefully go some way to diminish online and offline privacy and security concerns?

Spam
Photo of Bettina Fliegel
Team

I reached out and had a conversation with the News and Public Affairs Director at an FM radio station in NYC. In addition to being the Director of News and Public Affairs he also anchors newscasts and trains current college students in the art of broadcasting.

Important things he pointed out:
It is essential to know who the audience demographic is for any station you target.

Not all college stations have audiences beyond the college campus.

Many youth are now creating their own listening experiences. They curate and listen at their leisure. Podcasts would be important. It might be a good idea to put a show online and grow an audience in that way. It is a good way to market the idea going forward once you have an audience base.

NPR seems to be attracting a younger audience these days and a program such as this might be a good fit on public radio. (Anecdotal. I also read about this trend.)

prx.org - He mentioned this as a place to investigate as a way to market content. (will need to have a look at it.)

He was not aware of a program that bridges the gap between generations. (might exist but he was not aware off hand.) "It is interesting because it can be a youth broadcasting training program that includes content from both perspectives."

Spam
Photo of Aaryaman Singhal
Team

Hi Bettina,
After reading your idea again (good job building it out!), I think you could do a lightweight experiment by approaching one college campus and asking them if they'd be interested in running some/any of the programs you have listed.

With regards to social media - A college-run radio station will probably have a Facebook page and a Twitter account which can be used to advertise the new programming to students in the area.

Spam
Photo of Bettina Fliegel
Team

I agree. Will work on it.
Thanks for pointing out that stations will already be using social media. I will look at their facebook and twitter as I investigate to see what they are focusing on.
Thanks Aaryaman!

Spam
Photo of Bettina Fliegel
Team

Welcome to the team Aaryaman! Would love to have you build out this idea!
Check out OpenIDEO's suggestions up top. Any thoughts around regional competitions between stations? Maybe who has inspired more millennials to mentor up? Are you up for prototyping a segment? Could be fun.... think about it!

Spam
Photo of Aaryaman Singhal
Team

Thanks for adding me to the team!

Since we are looking at partnering with college campuses, perhaps we could create (friendly) competitions through existing school rivalries (Ohio State - Michigan, UNC - Duke, Texas - Texas A&M) or between schools in the same cities.

Also might be possible for a station to record its segment and send it to other stations around the country as well to reduce the amount of unique content that needs to be created to have greater reach?

I would be interested in prototyping a segment but I don't know how I would go about doing that... I'll try to look into this. I think I could be particularly helpful with "breakfast and blogs" and "tech tips call in"

I'll also try to get some advice from some people I know in their early 50s with an interest in radio.

Spam
Photo of Bettina Fliegel
Team

Wow great idea about the rivalries between schools. We should look into that further. Would this be how many students from the school engage in some form of Up Mentoring due to exposure to the radio show? Or how many likes the show gets on Facebook or Instagram? What are you thinking? (I went to a small liberal arts college, no frats, and no football stadium. Different culture from those big ones you mention. I can explore the idea of competition around this idea with some current students at these types schools and see what they come up with.)

Thanks for being into doing a prototype. That is awesome. I think it's a great idea to do a tech or blog one. You can get some older folk to sit in the same room with you and "call in with questions" - maybe do speaker phone - something like that. (and record the whole thing. it is really just an experiment) Think about combining content with personality - No? - and do a small "segment" - audio or video. Some smart phones have audio recorders.
Check out this toolkit for teens who are learning to do radio shows. I found it on the Radio Rookies website. (NYC teen radio show)
http://www.wnyc.org/story/diy-radio-rookies-toolkit/?utm_source=showpage&utm_media=treatment&utm_campaign=featured&utm_content=item0 It is great basic info.

If you meet up with friends run the Rock uP Radio concept past them. It would be great to get some potential user feedback.

I didn't know that stations share content. I think that is a great idea particularly for certain content. I will ask a friend who knows some radio people how this works.

Thanks for you generous spirit and welcome to the team!! Do you have any friends that might want to join the conversation as well? All are welcome!

Spam
Photo of Bettina Fliegel
Team

Aaryaman - Hi.
I signed up for AudioBoo. (Read an article online which said it was good.) It is an application that records audio etc. The quality of the recording is very good. If one takes a photo to go with the audio there is a way to embed those together onto a website via You Tube and ?Vimeo and others. I tried but did not succeed with a one minute test I did. Looking into it.

A segment on tech would be awesome!

Spam
Photo of Bettina Fliegel
Team

Would you like to do an audio segment via speaker phone? You can "host" and I would record? Either I can ask questions or we could get someone to "call in"?
Anything on Tech, Blogs, or Social Media to model what the radio program could do would be great!
Any other thoughts/ideas?

Spam
Photo of Aaryaman Singhal
Team

Hi Bettina,

Yes we can do a segment! Sorry I haven't responded in so long. I've been pretty busy this week. Will send you an email.

Spam
Photo of Aaryaman Singhal
Team

With regards to rivalries... I like the map idea. See my comments there for my further suggestions.

I'll run the idea by my friends and see what their thoughts are.

Spam
Photo of Aaryaman Singhal
Team

This idea could go hand-in-hand with other ideas. The radio programs could advertise events/workshops/programs to seniors while students creating the radio content could advertise the same events/workshops/programs to their peers

Spam
Photo of Bettina Fliegel
Team

Hi Aaryaman. Thanks for your comment. I totally agree. The radio show is to be used as a vehicle to get the word out about projects, many that are being developed on this site, to both youth and seniors!

Spam
Photo of Al Browne
Team

Bettina, have you given thoughts to how you will identify and show the collective impact of all the radio programs across the country. Specifically how many young people are mentoring older adults?

Spam
Photo of Bettina Fliegel
Team

Hi Al. Great question! No I have not considered this.
Are you asking in regards to impact that the radio program will have directly on engaging youth to mentor?
or are you asking whether we can use the program as a way to "report" impact about mentoring programs locally or nationally - the programs that are highlighted on the show?

If it is the first question - Measuring impact, and publicizing it with numbers on the show may itself be a powerful tool to bring others along. Everyone will want to do what their peers are doing? Definitely an important point to consider!
I wonder if social media can help with this. Perhaps each local program can put up a face book page and the host can ask youth who join a mentoring project to like the page and comment. As a local community builds this can be reflected on the face book page? Not all youth are into face book these days though. Instagram? Twitter followers? It will be important that the show itself has social media - not just the radio station. ( These social media tools can be useful to show trends over time?)
Aaryaman - do you have any thoughts on this? You have been a great go to person on my Book Club IDEA regarding the culture of college kids these days. Any thoughts on using social media to measure impact of the radio program? Any other tools you can think of to identify and measure impact?
I will have to give it more thought. I have a few science research friends. Maybe they can suggest ideas, tools etc. Just a thought. I also wonder if any current radio shows measure impact of any of their programming. Looking at some radio show websites might be useful.
This is one of the things I enjoy on OpenIDEO. Others reveal what another did not see. New questions and more conversation. Lots to think about. Will update!

Spam
Photo of Aaryaman Singhal
Team

Al, thanks for your thought-provoking question!
Bettina, social media is rather slippery (meaning that what outlets people use and how often they use them and what they use them for varies significantly from person to person and changes) in my opinion. At least for college students.

Here's some background. I got a Facebook account when I was 14 before Facebook was well-known. Myspace was bigger at the time. I used Facebook often for about two years but then everyone started to get it including my parents which made me dislike it. Soon Facebook started to become pretty commercialized (relative to how I had known it) and I felt disenfranchised and stopped using it. When I began college, I felt like I had to start using FB again because everyone was. It was also a useful collaboration tool for classes. In the meantime, my parents and their friends had started finding old friends on FB and were scheduling reunions and using FB as much as any teenager. Their usage patterns do not go into periods of decline from what I gather unlike my FB usage patterns. I wouldn't be surprised if FB falls out of favor with today's youth once they become more mature adults (30s) while it stays in favor with my parent's generation. Of course, this is example is only based on one experience.

Here's my idea, the seniors can tell the youth that they want to make a Facebook page (or twitter account or instagram or whatever) for the book club they've started but they don't know how (or would like help). Some seniors may open Facebook accounts for the first time in the process and become more familiar with them. The youth could show the seniors what to do for the book club page and ask the youth what they find FB useful for. (including how to search for old friends). The seniors could begin to use FB to rekindle old friendships and have reunions. The youth would probably be willing to take pictures to post onto the Book Club's FB page and help promote the page with a like or status update to help it lift off the ground.

Also, I personally don't use social media very much and view it as a necessary evil to a large extent so I may not be the best person to ask.

Spam
Photo of Bettina Fliegel
Team

More great insights! Thank you! I love your honesty about disliking Facebook once your parents got into it. It does seem to me that kids in your generation must use social media to a certain extent just to exist. So I understand your sentiment about it being a necessary evil, if it is something that one does not like. (Are you in college now? grad school?)

Thanks for the approach to using Facebook for the Book Club. I was planning to start a page and I am planning to ask one of the "youth" in my club to consult on that.

Do you have any thoughts more directly to Al's question about identifying and measuring the impact of a radio program like this on youth engagement as mentors? How can we know how many youth signed up to mentor as a direct result of listening to RockuP Radio? Maybe we will need to ask specific mentoring programs that we highlight on the show to survey youth that sign up for their programs how they heard about it. "How did you come to us?" Collect data for a predetermined period of time - do a study. If 60 youth join up in a 6 month period how many came because of the radio show vs. "others"?

Spam
Photo of Aaryaman Singhal
Team

I'm completing my undergraduate degree now.

Yes I like that idea of having a "youth" consult on the FB.

In my last post, I got this idea mixed up with another idea having to do with a book club (is that one your idea as well?). Sorry about that. I think the principles still generally apply but the in that the youth can demonstrate how to use FB to the seniors and the seniors can use FB to reconnect with old friends.

With regards to Al's question, I think you can count the number of events advertised by Rock Up, the number of new events created, event attendance, or maybe some other things? Also, maybe survey/interview seniors after events/radio shows to see if they feel they have been mentored or received benefit from the radio program.

Spam
Photo of Bettina Fliegel
Team

Yep, the Book Club idea is mine as well. No worries. All the input is amazing and can be cross referenced!

Spam
Photo of Charles Dence
Team

Hi Bettina, great idea. well done on getting to the final 20.

One of the questions for the refinement stage is asking how to make the projects scale. I saw your response to Al and the comments above and wondered whether your radio idea could be expanded to encompass a wider mentorship media/publishing platform that reports on other mentorship projects and is a project in itself involving mentorship opportunities.

Beyond live radio there could be scope for compiling video, podcasts, interviews, articles, magazines? These are put together at a local, school, college, community level but the publishing idea collects this member curated content and acts as a mouthpiece and outreach for the whole mentorship project.

My thinking was that for it to scale locally, nationally or internationally there needs to quality content and a visible, simple and accessible system for engagement and interaction?

To ensure quality and measure impact, published content could be voted to the top by other members with 'likes' and sorted by location or relevance to other projects members have liked? Member editors, reporters, writers, photographers can also contribute if these roles are within the the scope of a mentoring relationship?

A structure that allows for quality interaction and visible projects that are seen to be working and completed should lead to increased engagement and so it scales.

Understanding user motivation and enabling the interaction that is driven by it seems key. I imagine the incentive here is centred around the benefits of mentorship. That said, a successful publishing platform could attract advertising for example to cover costs, support employees or feed into other projects?

15/25s are most likely in education or looking for jobs. 50+ may still be in employment, retired and could be looking for part time or full time employment or further education. A mentorship media platform could provide ample opportunities for a variety of demographics and skills?

As the comments above mention, it is also a way to promote future mentorship opportunities and connect participants for the other ideas in the refinement stage helping them scale also.

Any media e.g. TV/newspaper homepage could be used as a template for a platform with a mix of different content. I will look for some examples.

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Wow Charles! Thank you for your ideas! I will review in more detail and comment further. Please post any examples you find as model templates!
This is getting really fun!

Welcome to the team!!!

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Bettina, have a look at http://monocle.com/magazine/ . It is a subscription based online and hard copy magazine business model but the layout allows for different articles/features to be represented and selected. Could be a good template?

Features contributions from journalists worldwide, mostly on travel, retail, design related articles, video reports, podcasts etc.

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Bettina, also what about something like Flipboard? This is online magazine style content self selected by users and fed to their tablet/smart phone. https://flipboard.com.

Can be articles, photos, videos/audio. Potential for it to feed through from the main platform idea discussed above. https://flipboard.com/publishers/faq/

Of course this only reaches an online audience, so offline engagement ideas need thought also.

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Digging the Flipboard suggestion as it's providing interesting self-curation avenues in these times of fragmented media attention. And Charles – given you've been sharing so many awesome suggestions across the challenge, here's a friendly tip: update your OpenIDEO profile so folks can dig who they're collaborating with here. Think skills, experience, passions & wit! Great having you onboard...

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Charles, What do you think of this stations's website as a template? Is this what you were thinking of? http://wfuv.org/ It is a public station. Are you suggesting something with this organization but commercially supported?

Are you suggesting that the local stations submit pieces - segments - to a parent site which itself becomes a repository of the most liked or relevant programs that were discussed on the local radio shows, or where the show itself - in the case of interviews or roundtables?

Can you clarify who you mean by members? Do you mean each local station is a member of a larger organization - with the website you describe as a parent site?

Flipboard - I like the idea. At first I was focused on it being used by the seniors as they gather learnings, info from the radio show. But at the same time it could be used by the 15/25s as well for similar reasons. They can gather info on programs highlighted on the show that they would like to volunteer with, or ideas gleaned that inspire them to come on the show themselves - as mentors in tech, medical education/nutrition etc, participate in a roundtable with seniors etc. Does that make sense? Is this what you were suggesting?

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Bettina, yes the radio station site is good. My idea was in response to the refinement questions about scale in order to reach and attract a wider audience. I thought the radio shows and associated content could form the backbone of a
publishing platform promoting mentorship?

50+ is a huge demographic using varied media to be informed both online and offline. Anything that allows engagement and reporting of one to one/face to face mentoring at a local level through to connections and interactions across a national or international level hopefully covers more bases.

My thinking was that curated and voted content submitted to a parent site/repository is a way of achieving scale and showcasing the impact of local mentorship schemes to a wider audience.

This is also touching on the tech ecosystems refinement question but I thought the Monocle home page was a good example of template that publishes different content so could be used as inspiration.

It may be enough for a web based platform to enable connections and provide the tools and framework for mentorship teams to publish their own content (e.g. radio shows, interviews, video, articles) and see how it evolves from there?

Such content could also be used to create an offline newsletters, magazine or articles for other publications to promote mentorship opportunities.

For members I am referring to mentorship teams, essentially anyone involved in a mentorship project.

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Thanks for clarifying. I see the big picture now. Yes a publishing platform supporting mentorship is a great idea and a new one. I understand how each form of media can play it's part since the demographic we are targeting is large.
I wonder if one magazine would attract all of them?

Might be more cost effective to develop a PR team that pushes content to existing magazines - that target specific age groups and consumer groups - thinking Travel Magazine, Cycling, More Magazine, Marie Claire, New York Magazine - content specific to areas of interest, and to magazines that each group is already reaching for?

Getting pieces into subject specific magazines might be a good way to bring folk together to co curate content for radio shows. Two cyclists read about what is going on with mentoring and come together to explore the possibilities with cycling and bring the idea to one of the local stations?

I really like the suggestion to think about Flipboard. The senior seniors I know cut out clips from the paper or mags when they find something of interest. How to convert that practice to high tech in a way they understand? That is the challenge.

If you have any thoughts on using competitions between stations/colleges or regions in an effort to engage more youth into mentoring programs I would love to hear them. Aaryaman posted some thoughts above and I posted one on the very top of the comments.

Your input has been great! I appreciate it and glad you like the idea!

(I am meeting with Kate to brainstorm around her idea and another one I have up - TravelGUIDE - later today. I saw you posted on her idea. Great builds there. If you have more suggestions for her, or any for me, please post. We can brainstorm on them when we meet. Thanks. ) https://openideo.com/challenge/youth-mentor/ideas/travelguide

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Great conversations & we're amped to hear you are meeting up with Kate to brainstorm in-person as well!

Note on Flipboard – I taught my Dad (86) to use it last year on his iPad. He made the same connection that you did that he could use it like he used to cut out newspaper clippings. Perhaps RadioUp could produce a podcast which explains the benefits + includes a tutorial on how to use it?

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re: a podcast on Flipboard - Yes!

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Wonderful idea Bettina! I think yet another interesting topic for conversation in in the radio program would be music from the old days or other multimedia that is related with their memories... Youtube and the internet in general is full of material like this that can trigger all kind of stories and conversations (this is also part of the tool I designed and proposed in the idea about IT supported social reminiscence).

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Hi! Thanks for your comment. I think including conversations on music, and including music in the broadcasts during these conversations is a great idea. I have that as "Musical Roundatable." What other multimedia do you suggest? Do you mean something like film or early television? Would love to dig deeper on this.

I just posted on your IDEA. Love your tool and it will definitely be highlighted on a radio broadcast! It could be interesting to bring a senior into a radio booth with a mentor and work through using the tool on the air - at the same time have mentors with a group of seniors working side by side in the community. They could call in while the show is on the air with questions. Could be a great way to explore the tool and build excitement around it with prospective youth mentors and seniors. What do you think?

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Hi Cristhian! Welcome to the conversation here and congrats on your beautiful idea going into refinement. When you are not busy building over there jump in with any thoughts or ideas on the power of radio to bring youth and seniors together!!! Maybe thinking about one idea will spark some thoughts for another?

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Yes!! That would be wonderful! Storytelling on the radio while those stories are captured with the tool I think will be a wonderful experience... Maybe the pictures that are digitized with the tool, at least those which the narrator is happy to make public, could go already to a public online album so that people can not only listen the stories but seeing them as they are build up :-)

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Cool!

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Wow! This is so cool! Great thinking, Bettina.

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Thanks Ashley! I have some strong memories around listening to the radio. I was inspired by Vishal's IDEA during the Creative Confidence Challenge - a Web Hub for all of the great ideas developed at that time. https://openideo.com/challenge/creative-confidence/impact/contribute?basedon=creative-confidence-website-a-one-stop-shop-to-inspire-cultivate-creative-confidence
Thinking about - "Charlie Rose type" roundtables, Vishal's IDEA of a repository of resources which will be discussed and shared, Stories - true ones shared with drama, humor, empathy, Call Ins, and Information Sharing etc. An informative and entertaining program produced by dynamic student hosts.
If you have any suggestions please post!

(I wanted to use Vishal's IDEA as a build but I was not able to. Is there a way to pull in an IDEA from a previous challenge to build on it?)

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I'm excited you're finding inspiration from our Creative Confidence Challenge! Unfortunately there's no way (yet!) to build on ideas across challenges. But, you could post a quick note on Vishal's profile to let him know his idea has inspired yours – he'll get an email from you and may even come join us here!