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MAKE IT WITH GRAPHICS

Innovative graphics business skills for sustainable development in Uganda.

Photo of wamala matthew
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EXPLAIN YOUR IDEA

Youth unemployment remains a serious policy challenge in Uganda and the Causes are believed to be challenging, ranging from insufficient employable skills (i.e., youth possess skills that are not compatible with available jobs) and those who possess the skills are job seekers not job creators, from that analysis, we came up with the idea of graphic designing and printing to increase on the number of skills in the youth which can help them develop their ideas due to creativity through branding their businesses and the community at large. Due to the graphics analysis venturing off and the youths establishing their own graphic design businesses is terrifying and a tiny bit intimidating. But cutting the strings to the corporate world and being in charge is highly rewarding and very doable. Being a self-employed graphic designer offers an ideal work environment – the ability to work from home, time flexibility and, most importantly, autonomy that’s why we bring an idea of graphics designing as a skill but the question is how can it be done as a business for the youths?

WHO BENEFITS?

We are targeting marginalized youths weather educated or not, rural or urban areas of Uganda since the government is on the threat of the increasing number of unemployment which may cause security threat in the country years to come if not prevented now by providing the skills to the youth.

TELL US MORE ABOUT YOU

We’re a team of youth mentors and facilitators volunteering at smart up factory kawempe under plan international to upgrade the marginalized youths in kawempe through skills training and mentoring to curb the problem of youth unemployment in uganda.

WHERE WILL YOUR IDEA BE IMPLEMENTED?

  • Uganda

EXPERIENCE IN IMPLEMENTATION COUNTRY(IES)

  • Yes, for more than one year.

EXPERTISE IN SECTOR

  • I’ve worked in a sector related to my idea for over a year

HOW HAS YOUR IDEA CHANGED BECAUSE OF BENEFICIARY FEEDBACK?

From the feedback when we gatherd in the community we added more sessions in the program like photography due to the demand of the beneficiaries. From the feedback, the beneficiaries would like to extend the idea in different countries of East africa to empower more youths to discover the purpose of their lives. From the feedback, the beneficiaries requested for links or networking with diffrent partners to work with and for employment opportunities.

HOW IS YOUR IDEA UNIQUE?

The people who are going to implement this idea need no payments because they will be volunteers and we shall be having peer to peer sessions amongst ourselves. The implementers of this Idea shall only be those that are passionate about it. We have a unique advantage of women empowerment as girls will be given more priority in learning this. Besides graphics, we shall also be offering additional computer lessons plus sessions about social media and photography basics. The beneficialies need entrepreneurship skills to be part of the program.

WHY DO YOU THINK THAT THE PROBLEM YOUR IDEA SOLVES FOR HAS NOT BEEN SOLVED?

It is because youths lack enough startup equipment and training kits since they are poor. The youths lack enough space from where to pursue their ideas since they lack self esteem and empowerment more especially the girls. There's limited accessbility to the marketeable skills like graphics and photography . The unfavourable government policies that focus on other issues besides unemployment amongst the youths. The Youths lack role models to motivate them and inpire them to live upto their dreams. There are limited market channels for the available jobs currently.

WHAT ARE SOME OF YOUR UNANSWERED QUESTIONS ABOUT THIS IDEA?

Some of the unanswered questions are; How will you motivate the youths to come and be a part of the space? How will the youths be able to startup the graphics businesses yet they cant afford to buy the machines since some are a bit expensive and yet the youths are poor?

IS THIS IDEA NEW FOR YOU OR YOUR ORGANIZATION?

This idea is neither new to me nor to the organisation but just innovative compared to other graphics bussineses since we offer multiple skills and we target the maginalized youths most.

WHO WILL IMPLEMENT THIS IDEA?

We as a team of youth mentors at the space as usual and other youths who learn will pass the skills to the rest of the youths in the communities on the basis of volunteering.

Youth unemployment remains a serious policy challenge in Uganda and the Causes are believed to be challenging, ranging from insufficient employable skills (i.e., youth possess skills that are not compatible with available jobs) and those who possess the skills are job seekers not job creators, from that analysis, we came up with the idea of graphic designing and printing to increase on the number of skills in the youth which can help them develop their ideas due to creativity through branding their businesses and the community at large. Due to the graphics analysis venturing off and the youths establishing their own graphic design businesses is terrifying and a tiny bit intimidating. But cutting the strings to the corporate world and being in charge is highly rewarding and very doable. Being a self-employed graphic designer offers an ideal work environment – the ability to work from home, time flexibility and, most importantly, autonomy that’s why we bring an idea of graphics designing as a skill but the question is how can it be done as a business for the youths?

We very well know that there are very many graphics designers and graphics jobs in Uganda and East Africa at large but they are congested in the cities like (Kampala) Nasser road which makes it difficult for some youths and many business men who would like to brand their businesses through adverts like designing brochures, fliers, business cards, log designing handouts, T-shirts printing and designing, magazines billboards, packaging designs finds it difficult thinking that its very expensive hence end up failing to brand their businesses. And branding or advertising a business is one of the key factors for the business to develop. Thus leaving the majority unemployed in the rural areas with no access to learning these skills.

When it comes to gender, girls are taken to be inferior when it comes to graphics designing but this time round we shall consider them most so that they pick that skill and have that self-esteem that they can do better in that business and many have got a lot of ideas but they are not exposed.

So we need to train more graphics designers in diverse communities all over Uganda and giving them skills on how to use the social media with internet since we shall have computers during the trainings to add on their creativity and making sure that we get the trainers on the cheaper price or free of charge through preaching the gospel of volunteering and togetherness plus giving peer to peer trainings from which we advise them to deliver the services at the affordable prices. And we teach 1 person and him or she teaches 4 at a free cost as a give back to the community and that’s how the chain will move. It will be easy if materials provided because we have the experience from smart up factory through the trainings we give to the youths on a free coast and peer to peer sessions because we have the space and many youths in Uganda can witness this due to the success they possess.

40 comments

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Photo of Chelsea Takamine
Team

Hi Matthew and Team! In addition to Aya, an expert that has posted on your wall already, we have a few more comments and questions for you below. We encourage you to think about this feedback as you continue to improve and refine your idea.

-I think this idea is bold in that it steers away from the typical youth empowerment initiatives in poorer areas and focuses on creative agency and building a different skillset that can help young people brand their work and projects better, or help them work as freelance designers to some degree.
-The beneficiaries are right to be focusing on networking for employment - they understand the key risk. As well as asking the beneficiaries you should be asking the market - what skills are you finding difficult to recruit?
One big question is: what is the demand for these skills in the market place? Are there companies looking for graphic designers and not finding them - either as employees or suppliers? Can this project meet the standards required by the market? What other sources of graphic design skills are there? (does Makarere produce them, or some other specialist colleges?)
-The reasons lists for why the problem has not been solved - lack of equipment, space, bad policy and market linkages - how will the graduates of this scheme overcome these problems without sustainable donor funding?

In case you missed it, OpenIDEO and Amplify hosted a Storytelling Office Hour - https://youtu.be/g0gZRR6T9tA. Storytelling is an incredibly useful tool to articulate an idea and help make it come to life! Don't forget - December 18th is your last day to make changes to your idea on the OpenIDEO platform.

Looking forward to reading more!

Photo of wamala matthew
Team

Thank you so much Chelsea for comment and advise to our graphics idea we really appreciate.In Uganda being a low developed country with a lot of firms, schools, organizations, private entities and companies just emerging, this creates room for publicity for all these. Publicity is achieved through various channels graphics inclusive too. With these many bodies arising, there’s high demand for graphic designers to do publicity work for them hence assured market for these skills.
Minus sustainable donor funding, the graduates shall not face as big challenges as such for we shall not only be offering them graphics skills but also other skills as I mentioned in the beneficiary feedback phase. We believe the other skills included shall enable them thrive in the ever changing job world of Uganda. Thank you for your attention.

Photo of Aya
Team

Hi Wamala, thank you so much for your submission. As a young female designer, this idea appeals to me personally and I applaud you for your creative thinking. I have a few clarifying questions for you– I'd like to understand the specific structure or user journey of the participants in the program. Can you explain how they come to know of your program, what it looks like to participate in it, and what the next steps for them after graduating from the program look like? Can you also please expand on the beneficiary feedback and what you intend to do with the challenges that have been raised?

Photo of wamala matthew
Team

Thanks Aya for the comment we highly appreciate and apologize for the delayed reply.
However, we intend to use both local and professional structures to ensure that the participants get to know the program and these shall include;
Community dialogues.
Door to door outreaches
Local council community gatherings.
Community notice boards and mega phones
Social Media platforms
Radio spot messages and Tv stations
Informational Education and Communication materials
Partners and Community leaders.
On the point of how it looks to participate in the program, our participants will be exposed to different graphic designing sessions which are intended to give them experience an knowledge in
Static graphics which includes, designing and printing t-shirts, bill boards, banners, logos, business cards and e.t.c
Motion graphics which includes; computer animations,
Ceramic arts
We shall also engage our participants in videography which include media production, video documentation and sound recording and business like marketing and business leadership.
We shall also organise idea pitching sessions
After engaging the participants in a three months training, our participants with unique and innovative ideas shall be supported with start up kits which they will use in groups formed. These will also be inspired to participate in the current government youths programs like the Youth Livelihood Fund, Community Driven Development Fund as an alternative way to mobilize start capital and other resources for their enterprises. We shall also develop an employer networking strategy through our beneficiaries will be linked to the people or institutions who needs graphic designers. We shall form a plat form of graphics alumni where we shall gather and share ideas on how to improve the graphics business. Continuous follow ups will be made on our beneficiaries for effective monitoring and evaluation to assess the impact of our program.

Photo of wamala matthew
Team

About what we intend to do on the challenges, we shall incorporate the corporate structures like companies through their community support programs. We shall request them to support our beneficiaries with start up kits and capital. We shall also reach to NGO's which can support our beneficiaries.
In order to motivate the youths to participate in our program, we shall organize holistic activities like games and sports, music, dance and drama activities which are most liked by the youths.

Photo of Nakaayi
Team

haha, I've read something up there about girls being empowered in this idea. Its really captivating to learn of such opportunities more so with girl empowerment inclusive. I love the idea

Photo of Herod Rubaramira
Team

me too, it amuses me for the fact girls are not being left out in this. It surely targets inclusiveness for all gender. Amazing idea 

Photo of Mugisha Solomon
Team

I believe because we believe. indeed young people, we can make it with graphics because the world is moving on technological approach. and very many young people are now passionate with ICT use. thanks to guy for this great idea.  

Photo of henry segawa
Team

this is a good platform for the marginalized youth in our communities by enabling them to get the required skills like graphics to enhance their livelihood,ts income generating and flexible business opportunity for the youth in east africa

Photo of senkunda ali
Team

You are right Henry, skills provision is an assured outcome

Photo of wamala matthew
Team

trust me it will work out

Photo of Mugisha Solomon
Team

Graphics is one of the biggest venture which can employ the biggest number of youths. Its a venture which directly fosters the use of technology in its approach. Therefore if it is well improved and supported  at a larger scale, it can reduce the number of unemployment cases in young people. I therefore recommend the idea to implemented for the good benefit of the to young people in east Africa.

Photo of wamala matthew
Team

Solomon thanks for liking the idea trust me i made more research on the idea and i know it will work out

Photo of Phantomn Afasha
Team

I really love the idea because i love graphics but how does this happen and where? What happens after getting that skill? Is there anyway we can learn entrepreneurship skill too? 

Photo of wamala matthew
Team

afasha thanks for your comment, we are planning to include entrepreneureship skills due to the feed back we got from the communities and since we shall be teaching graphics as a bussines so bussines skills must be included. thax

Photo of Phantomn Afasha
Team

Sure then thats really great, I wish this can be implemented in many parts of Africa not even just East Africa 

Photo of senkunda ali
Team

am lookin forward to seein this brilliant idea brought to life for I am xo sure it shall benefit us as regards to unemployment in East africa

Photo of sharita
Team

wow matthew i just cant wait seeing this idea working in our district Luweero please help and bring it this side and uplift the youths more especially girls who have been left behind... please help  

Photo of Asiyaa
Team

Sharita you are right, girls deserve this as well

Photo of Asiyaa
Team

I really want to be apart of this idea 

Photo of wamala matthew
Team

Asia you are welcome the door is open for you 

Photo of NDAGIRE
Team

Mathew thank you for the research you made about graphics against youth unemployment its now time for the youths to step up and the way to success is by volunteering as you put it forward thank you we like the idea just go on

Photo of wamala matthew
Team

wow thanks for liking my idea Ndagire trust me it will work out because we have got many volunteers now willing to be part of the project

Photo of Asiyaa
Team

wooow, this is so amazing knowing that Graphics is doable finally. I really want to see this happening more so in my country Uganda... 

Photo of Brenda
Team

Wamala, this idea is so captivating...OMG !! how can I be apart of it ??!

Photo of wamala matthew
Team

hahahaha we can linkup at smartup factory kawempe if u wish but trust me you will like it more and more..

Photo of jalia
Team

really Wamala this idea is good mainly to my brothers and sisters deep down in the village.am here in mbale but unemployment is puting us down and youths luck such skills 

Photo of najjuma salimina
Team

Wamala, I must say this is one great idea I've seen so far and I must say its so amazing... for a good cause, for the sake of our youths in East Africa.. I love the Idea soooo much

Photo of wamala matthew
Team

thanks salminah we need your support in this and tell the youths you meet to join this for the better youths generation 

Photo of George Ochieng
Team

That is a very good idea and am sure it will change the lives of the youths of that country because some of them can not even come up and identify their potential. Since its a voluntary work it will help them and later help their fellows. Thanks guys for your services and may God bless your work.

Photo of Ssozi Brian
Team

I appreciate art in all dimensions,thank you Make it with Graphics for the initiative and efforts, where exactly are you located? I would love to visit you one day for technical advise and some training for our organization as well. I wish you the best of luck in this challenge

Photo of wamala matthew
Team

ssozi thanks we re located in kampala, kawempe, ttula road opposite taibah junior school you can come the door is open and its free of charge.

Photo of Tella
Team

With this, I now believe a change about unemployment can be made in Uganda. Hope it reaches this side of Jinja as well

Photo of wamala matthew
Team

Tella, we are willing to take this idea places, as long as we have your support, it will surely be a success

Photo of Najibu Ril
Team

wow what an innovation even girls being involved it will work and it is a solution to the problem of unemployment in Uganda .

Photo of wamala matthew
Team

Yes Najibu, we look at girls being empowered as well. We intend to provide equal opportunities for all youths

Photo of akandwanaho
Team

i love the idea and i can't wait to be apart of this amazing revolution

Photo of wamala matthew
Team

Akandwanaho this opportunity is free of charge to everyone and you are most welcome

Photo of Omalla Johnson
Team

This NGO ideal youth solution to unemployment. Very well done and thought through 

Photo of wamala matthew
Team

Surely Omalla, we intend to make it a success all over East africa