Social entrepreneurship is a fairly new name especially in East Africa although it is a concept that has existed time in memorial in form of cooperative or fair trade movement. Running a social enterprise has its challenges the main one being sustainability. It also requires a change of mindset from ‘big break’ mentality to one of patience and endurance.
In Kenya, a small percentage of youth believes in it but tend to put more emphasis on the business aspect of it. In the more developed world, social entrepreneurship is being used to create innovative scalable solutions that have ripple effects trickling down to emerging markets.
In their book on Social Entrepreneurship, Huybrechts and Nicholls state that Mair and Marti (2004:3) define social entrepreneurship as “a process consisting of the innovative use and combination of resources to explore and exploit opportunities that aims at catalyzing social change by catering to basic human needs in a sustainable manner”
In other words, social entrepreneurship is a technique used to solve societal problems while at the same time creating income. The emphasis here, though, is to have more social impact being realized than the revenue generated.