Youth unemployment is a very serious issue in Kenya and because of this it has forced a lot of young people to get into entrepreneurship in the informal sector. This type of business is usually not sustainable or scalable and few remain in it before they get frustrated. Many young people also cannot afford to pay for formal training after school.
To help bridge that gap I believe Mia Mara Creations project Dress Up Kenya can help give training in fabric decoration to enable the young people to create an income for themselves. This can be done on a full time or part time basis because the skill is generally easy to learn. Because the fabric design techniques are diverse the person can decide to specialize on the particular technique that the market demands.
The idea is to create small Community Youth groups in community centers or religious institutions of young people who are interested in learning fabric design techniques and teaching them the skill. Once they learn it we connect them with local designers through an online platform so that they can receive orders and also have a drop off location where the fabrics produced can be inspected and sold for mass market.
Kenya is currently investing more in local small scale fabric manufacturing and these plants can be great partners for the business. Manufacturing of fabric is very cost intensive and most local fabric manufacturers produce basic plain fabrics without putting any print. Adding value to the fabric can make it more competitive in price as compared to the imported fabrics.
The biggest cost would be training as well as the initial capital for materials needed to implement the work.
The changing fashion trends will also make the business relevant for there will always be room to come up with new competitive techniques and designs.