Having worked in the field of marketing and advertising for a number of years, seeing poorly produced adverts can be very frustrating. And mostly were from Small and Medium Enterprises (SME). I quickly realised that if you want strong advertising, one has to pay for quality. For the few SMEs who understand the importance of branding, the hiring of young designers/ IT individuals to do their work often resulted in ineffective, poorly designed work that could not compete in a crowded branding market.
In Tanzania 90% of graduates from the colleges and universities cannot find a job in the formal sector because of poor work experience. Many graduates’ reluctance to not volunteer for the sake of gaining experience is due to lack of funds to cover transportation and food.
By observing youth unemployment and the struggle of SMEs to utilise the power of media and branding, Ruka-Kipro project was initiated in 2015 to address and overcome these challenges. The aim is to increase employment chances for young creatives by giving them placement opportunities in SMEs. The young creatives will work on a volunteer basis to help the SMEs to design good brands and promotional materials while utilising media effectively for the sake of better communication as a way of increasing sales. The interns are expected to gain work experience, exposure and networking as well as upgrading their design portfolios, with constant mentoring from Ruka-Kipro. Interns will be provided with allowances.
The beneficiaries are SMEs and young creatives. Young creatives will gain work experience, exposure and networks to widen and increase their chances of employment in the job market. SMEs will get their businesses newly branded or updated to fully enhance their company image thus promoting professional and quality services and products with which clients can trust. This has the potential to lead to greater contracts/sales through a targeted marketing strategy. It is a win-win situation.
TELL US MORE ABOUT YOU
The idea is initiated under RUKA Company, an Organisation whose aim is to support and improve the lives of communities in Tanzania using behaviour change communication through art, culture and media.
Founded by Mussa Sango while Partnering with Music Mayday Tanzania and The Creatives Kenya.
WHERE WILL YOUR IDEA BE IMPLEMENTED?
EXPERIENCE IN IMPLEMENTATION COUNTRY(IES)
Yes, for more than one year.
EXPERTISE IN SECTOR
I’ve worked in a sector related to my idea for over a year
Facebook page cover of the project, pilot started with 4 interns and 2 Associations. 2 Computers bought to start with, and One container rented as an office within Nafasi Arts Space in Dar es Salaam.