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phizzq: life in your pocket

A holistic approach to reforming a primarily Youth dominated industry via a digital wellness, beauty and fitness concierge.

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‘‘phizzq’’ is an online platform in the wellness, beauty and fitness industry that brings end users closer to service providers. Our mission is to create a seamless and convenient service for East Africa’s young and rapidly growing middle class to access the ever more relevant services in this sector, whilst broadening the prospects of hundreds of service providers as it enables them to reach a wider, more diverse audience and empowering them with efficient, cost effective tools for professionalising an otherwise heavily informal market. A major hinderance to service providers in the wellness, beauty and fitness industry is the expense of marketing their services. Scarcity of information on available services in a particular area limits opportunities for New and existing customers to take on the services. Facilities management in this largely informal industry exhibit mostly unregulated and unsystematic business processes.This has a direct effect on customer acquisition and retention rates as they create a negative impact on customer experience. The intention is to create a concierge for fitness and style. ‘‘phizzq’s’’ plan of action is to approach the service providers who will be the primary customers and provide them incentive to put their businesses onto the platform. Secondary customers would be the end users (fitness and style seekers) who would get onto the platform to find the service they require.


Youth that make up over 70% of professionals in this trade will be the major beneficiaries of our Platform. Institutions like schools and community centers can also generate much needed extra revenue. Perks of promoting fitness and wellness create positive health outcomes for entire populations. phizzq will provide opportunities for financial stability through continuous engagement and training. This reduces barriers to entry and ensures that they can positively contribute to the economy


We are a collaborative of 5 like-minded individuals from diverse backgrounds with different skills and experiences; who fall under the youth bracket in Uganda where we are currently based.


  • Uganda


  • Yes, for more than one year.


  • I’ve worked in a sector related to my idea for over a year

Our team is comprised of individuals with a diverse set of skills and experience all relevant to this idea.

Together we possess an immensely diverse portfolio of both academic and hands on experience in a number of fields including; Engineering, Business Development, Marketing, Information Technology, Project management & Research, International Relations and Public Health. We have come together to create a digital platform aimed at becoming the leading online concierge of lifestyle and fitness.

Amongst our team we have five years administrative experience in the salon industry; three years experience in sports management including football, basketball and rugby leagues. Furthermore we have one years lecturing experience in Uganda’s leading university and three years business acceleration experience in establishing online businesses in Uganda. We also have two years experience in research and content production on start up companies in africa for the programme ‘Africa start up’ airing on leading World News Corporation CNN.  


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