OpenIDEO is an open innovation platform. Join our global community to solve big challenges for social good. Sign Up / Login or Learn more

MARKETING MILK

Most important piece of breakfast

Photo of Anthony kuria
2 3

Written by

EXPLAIN YOUR IDEA

Milk marketing is simple you have farmers as individuals where each milks say, 5 -8 litres of milk . this volumes is very low for most farmers to taken yo the market and hence sell it locally at s through away price usually 10 shillings less than in the market value. That difference is what will employ us youths in kenya. A group is formed and provided with a motorbike and a milk gallons this we call (collectors) . they collect milk from individuals at selected areas and combine it and gets large quantities say 1000litres-going on. in coolers the milk can then be partly sold to the market at the market price of 40shilling , 10 shilling will be there profit and they will have employed themselves. the rest they can add value through making cheese and yogurt which will rake in more money. Many youths face the employment problem so the idea eliminates this. Also it reduces wastage of milk which has been a challenge by using milk coolers. It will also help motivate the youths in rearing their own dairy cattle and hence increase the employment level.

WHO BENEFITS?

The youths through self employment. Using the most common and available resource. There will be different sectors in the whole and in each stage it will directly employ 200 youth in each county thats 900 youths in the 47 counties. and indirectly it will employ 2000 people + per county making it 94000+ individuals.

TELL US MORE ABOUT YOU

An individual currently working with youth groups in kenya nyeri ,laikipia county

WHERE WILL YOUR IDEA BE IMPLEMENTED?

  • Kenya

EXPERIENCE IN IMPLEMENTATION COUNTRY(IES)

  • Yes, for more than one year.

EXPERTISE IN SECTOR

  • I’ve worked in a sector related to my idea for over a year

Why Milk

Milk is the most common house hold meal n all of Kenya . its a fundamental part of breakfast. The demand is very high ,for the product and we will use this demand to create job opportunity . with half of the population in Kenya being below 17 years labor force is very large. 

some will be involved in sensitizing farmers ,collection of milk from selected spots  and transporting it to the factory . Others will be in the factory working in value addition of the milk through yorghurt making ,cream, cheese etc.

2 comments

Join the conversation:

Comment
Photo of OpenIDEO
Team

Hi Anthony, interesting post! Any chance you could find an image to go along with it? Images help grab attention and tell a story with higher impact. You should be able to use the Edit Contribution button on the top of your post and follow the instructions to add images from there. Click on the Add Image button under Make it Visual.

Looking forward to seeing more of your inspiring insights on OpenIDEO!

View all comments