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Marketing Board: (Focus - There is demand for agricultural products, but the rural youth rarely have access to formal and urban markets)

This board Creates and structures access to demand, while collecting analytics to help young farmers... (gives formality and legitimacy)

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EXPLAIN YOUR IDEA

In my first farming experience, I struggled to get consistent and rewarding market for my produce. I was new to the sector and had few networks; most of my first harvest ended up rotting in the fields or being sold for paltry sums. Likewise many novice farmers do not understand the seasonal demand cycles and price changes; neither do they have the links to connect with bigger, institutional and reliable market. They miss out on local and regional growth potential. My idea is to build a comprehensive database of bulk buyers of selected farm produce. This data will be enriched and qualified with insight on end-user preferences and protocol. This data will then be systematically posted to encourage new entrants and give young farmers a trade connection … with the possibility of bidding or supply contracts. I want to use the 3 big innovations of our generation to spur marketing: internet, mobile, social media By publishing tenders, contracts and adverts, this evolving database will help structure and frame access to demand, while collecting vital market insights for the young farmers. There is demand for agricultural products, but the rural youth rarely have access to tap into formal and urban markets because of the informality, illiteracy and middlemen that surrounds the trade. New farmers can be encouraged and focused by the direct access to these hotels, restaurants, retailers, institutions (like schools or clinics) or regional export buyers who all need agri-produce.

WHO BENEFITS?

Rural Youth (19-33yrs) practicing vegetable and fruit farming on 1-acre + land. Phase 1: focus on Albertine Region districts Hoima & Buliisa which are in transition because of the oil exploration activities. This has caused some displacements of households and raised climate change debate. Youth engaged in farming present an opportunity to rise above the challenges and spark sustainable community and economic growth. Subsequent phases will systematically extend to the rest of the country.

TELL US MORE ABOUT YOU

I started and run a registered Organisation in Uganda called: Town Build. We have run community development participatory projects with the following partners US African Development Foundation, Makerere University, Climate Change specialists and local Town Council.

WHERE WILL YOUR IDEA BE IMPLEMENTED?

  • Uganda

EXPERIENCE IN IMPLEMENTATION COUNTRY(IES)

  • Yes, for more than one year.

EXPERTISE IN SECTOR

  • I’ve worked in a sector related to my idea for over a year

A. Vision Statement

To draw in more rural & peri-urban youth to the practice of farming and agri-business.

B. Background

We have backgrounds in IT applications development and small scale farming.

I started an IT solutions firm in 2007. I have project management and entrepreneurship training. I have also invested in several small scale farming ventures.


C. Problem

I realize the need for food stuffs and farm produce in cities and towns. At times the demand can not be quenched by the supply. On the other hand, the many rural farmers are far removed from the scouts in the city… Most do not understand the dynamics and requirements of connecting to these urban markets let alone the unique requirements of the institutional client. The need for paperwork, registration and literacy handicaps all make it hard for the rural farmer to jump market access barriers.

Phase 1 of this proposal will focus on drawing in 50 young rural farmers and 180 urban clientelle to the platform. These can gradually by expanded in subsequent phases. Focus will be on the Hoima Districts, because of the environment concerns, displacement of households, and socio-economic challenges that have risen in the area due to oil exploration activity.

D. Solution:

“Marketing Boards” are not that new a practice in Uganda; cooperatives that try to mobilize farmers have grown and faded over the decades. However, my innovation lies in digitizing of the process and the network: We will leverage the power of internet, mobile and socia media to scout, attract and share new agri-produce markets. The market could range from a urban household or small family in kampala to a school or NGO in Sudan. The process of orienting and registering farmers to the platform is structured to introduce young farmers to the power of technology for marketing and presentation.

The grant would fund phase 1 of the project. This involves the following: development of the database and the online platform, field outreach workshops to orient and enroll young farmers, market surveys in cities and towns to capture market needs, Compilation of database and development of marketing online platform with analytical capabilities.

Year 1 operations will involve updates of the database with food needs, supply contracts, and institutional needs.

By presenting access to reliable and consistent market of agricultural produce, we will encourage new young entrants into the agriculture sector.



E. Production Breakdown

  • INPUTS: IT Platform, Database of Farmers, Database of Markets, Licenses, Hardware (computers and projectors …)
  • LABOUR: IT professional team, Field Survey Team, Marketing Team
  • OTHERS COSTS: Research Costs, Training, Operations & Administration Costs


REVENUE STREAMS:

  • Farmers pay for service by small percentage of sales.
  • Markets pay periodic registration fees after grace period




F. Project Team  

Number of Full-Time Employees

Male

03

Female

03

TOTAL

04

Number of Part-Time Employees

Male

02

Female

02

TOTAL

04

Number of Volunteer Staff

Male

04

Female

04

TOTAL

08

Number of Trainees/Interns

Male

02

Female

02

TOTAL

4



G. Year 1 Target Value Chain

Number of Farmers

TOTAL

50

Number of Distributors

TOTAL

20

Number of Volunteer Agri-marketing Coaches

TOTAL

8

Number of Market Clientelle

TOTAL

180


Location of targeted markets

Urban & Peri-Urban


Economic breakdown of target farmers:

High Income

Middle Income

Low Income

BoP**

0%

20%

40%

40%

** BoP or Bottom of the Pyramid are those people living on less than $2.50 a day.


H. Results – External & Internal:

Indicators

  • A register of contracts awarded through the connection or reference from the platform.
  • The records of new and active farmers registering and using the service.
  • The records of new and active Clients registering and using the service.
  • Capacity building of atleast 50 farmers.
  • Formalization of atleast 50 agriculture businesses.



I. Draft Milestone Chart

Milestone

& Deliverable for phase 1

1

Work Plan + Budget + Baseline Data

(1) Detailed work plan

(2) Final budget with itemized costs

(3) survey on baseline data

2

Progress Report

  • Progress report on activities
  • Completed Database
  • Completed Online Platform


3

Outcome Report

  • Outcome report




About Team Leader:

Am a registered architect, a part-time farmer and an entrepreneur in Uganda. I have grown pine trees, Vegetables and ginger on a small scale. I started and run a small ICT consultancy firm.

My Job-creation Idea is a fusion of the 2 trades: my skills in data collection, database building, information management and my understanding of the farming cycle and market demand dynamics.

My expertise is proven by the awards I have won, including Ashoka’s ChangeMakers Finalist for the impact of my participatory planning project, Harambee Fellow for Entrepreneurship and Mandela Fellowship for being a young African Leader















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Hi Andrew, great to have you onboard! We notice your post is currently unpublished. Was this your intention? Remember the deadline for the challenge is October 31, 12pm PDT! If you decide you'd like your idea to be visible and considered for the next phase of our Challenge, you can publish it by hitting the Publish Entry up there at the top of your post. Or update it first by hitting the Edit Contribution button. Looking forward to seeing more of you in conversations across this challenge!