Our current Sales Agent program provides support to our youth agents through on-going training sessions, weekly support meetings and access to products to market and sell. We invest in the capacity building, skills, knowledge and training of youth, and continue to support them by offering a job opportunity to use these new skills and knowledge and earn an income. We provide unemployed, under-employed and aspiring entrepreneurs access to products without having to face the barrier required to purchase product stock. This personal and professional development is transferable in all other parts of their lives and can even improve their employability in the future.
Our training program begins with an initial on-boarding training to introduce the mission, vision and activities of Last Mile. All participants are introduced to our products and policies/procedures, and key sales and marketing skills to help boost their confidence and set them up for success. After the initial training, each new agent is given their initial basket of products to market and sell, and have shadowing sales shifts with the trainer as a part of their practical training.
Sales teams meet once each week to replenish their stock of products for sales and marketing, and have group sessions for leader- and peer-support. These sessions are critical for our sales agents to feel as though they are part of a team and have the ability to succeed. Successful agents should be meeting individual sales targets and able to support their team to meet their team targets. Full-team training sessions take place on a monthly basis, bringing together teams from different communities. Full-team training covers topics such as sales and marketing, product knowledge and value propositions, customer service, leadership skills development, entrepreneurship and social entrepreneurship, and saving and money-management.On a day-to-day basis, agents conduct sales and marketing in their own communities and the surrounding areas. This can include going door-to-door sales, attending market days or setting up a display.
This program builds confidence and resiliency while offering competitive compensation and room to grow within the organization. It also increases financial stability and the ability for youth to contribute to their communities and economies.
We are looking for support in human-centered design to help us to develop a great training program as well as a strong structure of incentives and opportunities to reward and compensate the youth we are working with and keep them engaged and motivated. With a better understanding of our beneficiaries, we can create opportunities which are meaningful to them and respond to their needs and wants.
We are also seeking support to improve our marketing strategies, bringing in human-centered design into this aspect of the program as well. These strategies include marketing this program and also marketing our products to assist in the sales and marketing efforts of our agents. We would like to create a strong strategy for how to properly market this program in the communities to ensure we are reaching our target audience and making this opportunity accessible to them.