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We want you(th)! We love performance!

Support youth employment by changing the mentality in large organizations: from age dependent opportunities to performance dependent opportunities.

Photo of Sabine Kuznik
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Creation of a brand in analogy to a "Great place to work" ( but with the objective to promote companies who support people according to their performance instead of their age.

According to the article "Die Ausgesperrten" in the magazine "Capital, 21.6. bis 18.07.2012" there is a great problem of youth unemployment in most European states even if there are already a lot of programs initiated. There is support for young entrepreneurs under 35 which want to create their own company. They can start with a capital of 1 Euro and notary fees are paid by the government. Companies which offer apprenticeship places have reduced taxes. Despite this effort the youth unemployment is tremendous.

Once in a company young people are the first out in times of crisis due to their contracts. Salaries are too low to pay the rent. Therefore "two out of three Greek men and every second Italian man live with their parents". This decreases mobility.

Frustration and wrong qualities are established, when not performance but age and getting to know important people are the most key factors in order to get a job.

In order to solve this problems companies will change from a age-based compensation system to a performance based system. Not only young people get a chance - the performance of the company increases as well.

The "We love performance" label will evaluate companies in order to their willingness to value performance. A criteria catalog will be worked out in order to establish a ranking of companies. Campaigns will support the effort to promote the companies which give opportunities to the high performers - regardless of the age.

Best practice examples will be established on a homepage of the initiative. Additionally a kit for managers with guidelines and the potential for the company which "loves performance" will be provided as download. Also there will be a stories of young people who are successful in the new system.

How will your concept support young people as they transition into the world of work?

Young people get opportunities due to a cultural change in companies. Performance will get a greater impact on job opportunities than age.

What online or in-person components of your concept will best support this transition?

A brand-designer is needed as well as people with know how in creating rankings and establishing evaluation systems. I´m happy about everyone who will contribute with feedback to this concept.

My Virtual Team

Inspired by an article in the magazine "Capital, 21.6. bis 18.07.2012"


Join the conversation:

Photo of Andrew Li

I was not aware that many(?) businesses are still on the "age dependent opportunities" system. Can you fill me in on some examples of companies or countries that still run on the "age dependent opportunies" system?

Even if companies already run on the "performance dependent opportunities" system, I see that there is a lot of value added by promoting and raising awareness of the emphasis on performance.

Photo of Paul Reader

Discrimination on the basis of age (old or young) is still highly prevalent in Australia despite laws against it. Performance becomes equated with 'lack of suitability' to cycle younger workers through low or even unpaid work. There is a judicial inquiry into the practice of putting youth on trial basis work then simply discontinuing employment with no remuneration for the work that was performed.
This mainly applies to unskilled work but has been applied in other circumstances too.
From the perspective of workers in the 50 plus age group the situation is similar - demonstrated past performance (qualified or otherwise) is ignored despite research showing older workers contribute more positively to improved productivity.

Photo of Sabine Kuznik

The countries mentioned in the article were Spain and Italy.

During my year in Italy I found out, that my highly qualified Italian friends had problems in finding jobs in Italy. Their parents had contracts with good working conditions. But for the young generation it was hard to get into the job market. Some friends also went abroad to find a job.

Also my Spanish friends told me about their problems in finding jobs in their country - that only older people had jobs. But for them it is really difficult to find some job.

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