What makes this site different than other crowdfunding sites, however, is that rather than the artists putting forth the idea and then asking for donations, the investor presents the idea and challenges independent artists to realize it.
Basically, an investor suggests a project like “I’d like to see someone put together a cover of ‘Somewhere Over The Rainbow’ but only using a cello, a banjo and a theremin.’” The investor puts up some money to kick things off, but then the rest of the community can chip in.
The investor sets up a time frame for the project, and then all the money accumulates in a pot. An artist can then browse the projects and find something he/she thinks they can do. They submit their interpretation of the project, and everyone who contributed money votes on the submission they like best.
The artists who submitted earn a percentage of money based on the percentage of votes they receive.