Social Media #Resume
Job seekers can build their own online resume by tagging social media posts with the hashtag, #resume. These posts are then aggregated and formatted together to show potential employers a well-rounded look at the applicant's passions and experiences beyond a standard written resume or CV.
Background: A lot of what people post on social media sites such as Facebook and Twitter shows off their interests, passions and expertise. At the same time, people also post silly, less professional things.
By adding #resume to specific posts on social media platforms such as Facebook, Twitter and Instagram, job seekers can curate an online resume on their own terms. Employers can then login to a specially designed website that displays only each users' #resume posts.
Serving as a supplement to a more formal resume or CV, their #resume provides insights into the activities, articles, events, conversations and more that make up each individuals personality and qualifications.
Other Potential Social Media Tactics: (Feel free to suggest more in the comments below and I'll add them in to the list):
1. Hiring managers host Twitter chats and ask questions of interested candidates.
2. A Reddit thread where candidates applying for a job answer a question prompt. Other users can upvote the responses they like the best. Existing sub-reddits aimed at career help:
3. CEOs and company executives post #TBT photos of themselves from their first job and include advice for young people on breaking into the job market. Example: LinkedIn's "If I Were 22" Series:
4. Applicants post 15-second Instagram videos explaining why they are an ideal candidate for a job.
5. People are encouraged to mention their friends or colleagues they would recommend for a job in a #FollowFriday (#FF) post. Hiring managers can then easily find refereces to verify a candidate's work history.
Sample User Scenario: John is a sports marketing major in his senior year of college. He's dreamt of working for the New York Yankees baseball team from the time he learned to throw a baseball in first grade. Throughout the year, John writes a blog about the stats he analyzes of his favorite players. Each week's blog post is also shared out to his Twitter and Facebook pages. In addition, John has attended a few sports marketing conferences, gaining entry on a reduced student fee, and live-tweeted his favorite panel discussions to share inspiring quotes and insights with his classmates not in attendence. Finally, John tries to see as many baseball games as possible and likes to Instagram the view from his seat each game. All of these posts provide excellent opportunities to showcase his passion and drive to get a job in sports marketing. At the same time, John is also like any other college kid and sometimes retweets his favorite comedian's jokes or ESPN score updates. Since some of these posts are less relevant to showing off his professional knowledge, John can start to add the hashtag #resume to all of his meaningful blog posts, confernece tweets and game Instagrams to filter out the good posts from the rest. Now once he finally applies to the New York Yankees summer marketing internship, the HR manager can log into the #resume database, see John is an active user and evalute all of his #resume posts to get a better sense of John's overall potential before even contacting him for an interview.
Who does this idea benefit, who are the main players and what's in it for them?
This idea benefits job seekers who want to show that they're more well-rounded than their own written resume may convey.
This idea also benefits employers who struggle to understand potential candidates potential from just reading a written resume or CV.
How is your idea specifically increasing access to employment opportunities and pathways for young people?
This idea provides a new pathway for young people to showcase their interests, knowledge and experiences to potential employers. Before even speaking with a potential employer, young people will be able to present more of their personality and passion through their varied posts on social media platforms.
What early, lightweight experiment can you try out in your own community to find out if the idea will meet your expectations?
I can ask friends to tag their own social media posts with #resume, or even more subtly #r, when they feel that a certain post may help explain more about themselves to a potential employer. It would be interesting to try this with frequent social media users as well as less-frequent users to test if both types of users can generate enough meaningful #resume (or #r) posts.
What skills, input or guidance are you keen to receive from the OpenIDEO community to help you build out or refine your idea further?
I'm interested in hearing from other community members if they feel they post things on their social media pages that would help tell a compelling story about their passions and expertise. Many people use social media to just freely express themselves and never want that information to be included as part of their career search.
How do you envision your idea being implemented?
Keen to prototype it, find partners and pursue implementation