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A 'Kickstarter' for youth needing a career lift

Photo of Priyanka Shekar
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Designer's Point of View
Unemployed youth NEED a way to have their career ambitions supported by the community BECAUSE they want to bloom within it.

Twisting what exists
Piggyback is a crowdfunding platform, like Kickstarter and Indigogo (for creative projects) or Patreon (for creators of the arts themselves), except that it is dedicated and catered around giving unemployed youth a jumpstart on their career plans.

“Crowdfunding is definitely branching out into multiple areas, including personal causes”.
“Virtual barn raising. It’s the online version of your own community rallying around you to support you when you need it the most." (Source: Forbes - Crowdfunding: The New Way To Finance Your Personal Life).

Funding Structure

SWOT Analysis


Who does this idea benefit, who are the main players and what's in it for them?

This idea is suited to a climate with good internet access and a certain amount of tech savviness. The client is a young person with a plan for themselves and the ambition to make it happen. The backers (funders) are folks with a presence in the community - family, friends, professionals, businesses, NGO's, government etc., also encompassing the charitable world at large in a two-tiered structure for sponsorship.

How is your idea specifically increasing access to employment opportunities and pathways for young people?

Young people can enlist themselves on Piggyback to receive crowdfunded assistance from their community and around the globe. They will be able to post their story, ambitions, and career plans on the site, along with specific resources, connections and experiences they are seeking to get there. The closest local community tier may be able to meet these needs through financial aid, an introduction or connection to a useful contact, mentorship (entrepreneurial, professional, personal), internships, apprenticeships, shadowing (on-the-job learning) or other resources (e.g. office space). The outer global tier of sponsors may provide backing through financial aid, an introduction, mentorship or resources. It's like an incomplete jigsaw puzzle with everyone lending a hand and adding their piece!

What early, lightweight experiment can you try out in your own community to find out if the idea will meet your expectations?

I can roll out testing on an existing personal crowdfunding platform such as GoFundMe, asking for feedback in addition to funds. I could also consider putting Piggyback itself as a social startup idea up for crowdfunding to test the market (whoa, meta)

What skills, input or guidance are you keen to receive from the OpenIDEO community to help you build out or refine your idea further?

I welcome input and advice from anyone with experience in: crowdfunding, apprenticeships, internships, mentorships, youth unemployment; and just anyone excited about the initial concept and wanting to help refine and realize it!

The idea emerged from:

  • An individual

How do you envision your idea being implemented?

  • Keen to be involved in prototyping but need partners at some stage


Join the conversation:

Photo of Shane Zhao

Priyanka, I really like how you're planning to create a mockup on existing crowd-funding platforms, such as Gofundme. This would be a great way to simulate the idea. When you have the prototype up, please do share the link with us!

Photo of An Old Friend

Thanks for the support, Shane! :) Will do

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