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How will it work?
Businesses -small and large, will post projects. Youth can browse the project opportunities on a phone or website and select the projects they are interested in. When youth complete a project they recieve money from the business that goes toward their tuition or/and support their family as well as feedback on how to improve.
Why do you think it might succeed?
Partnerships with businesses that have project based work are key to helping it succeed. Companies can post projects that can be completed virtually or they can post project work that needs to be completed in person. Teachers can follow the project based work they do to help connect them with the appropriate academic material to support their success on those projects.
Why mobile for teens to have access?
Secondary Research
One in 4 teens are "cell mostly" internet users (and love texting)
37% of teens who have smartphones and growing, up from 23% in 2011
91% of all people have cell phones
"cell phone is the most quickly adopted consumer technology in the history of the world"
(Pew Research Center, MARCH 13, 2013, Teens and Technology 2013)
Stories/Quotes from youth interviews
"I want something that I can use where I am...so I can look at it on the train" -Female, 20, Brooklyn, NYC
Insight: She wanted something portable
"Can I apply directly to the job?" (By multiple youth)
"So they are offering jobs right now? They are hiring right now? [He started putting number in his phone]"-Male, 19, Brooklyn, NYC
"This would be so easy, to go on an app and apply."-Female, 20, Brooklyn, NYC
Insight: They wanted to easily connect to work opportunities
Jobs associated with Target Project Types
Retail Salesperson
Cashier
Customer Service Representative
Waiters and Waitress
Combined Food Prep and Serving Workers
Models of success / Potential Partners
http://samasource.org
https://www.odesk.com/
https://www.taskrabbit.com/
https://www.elance.com/
http://www.webanalyticsdemystified.com/ae/
http://www.theaccessproject.org.uk/
http://thegirlsnetwork.org.uk/
http://scripted.org
Where is this happening already?
Common jobs for high school students are retail part-time jobs including working at a store in the mall, at a larger retail outlet like Target, Kohl’s or Wal-Mart, or as a cashier at a local hardware store or small business.
Restaurant and food service jobs may include fast food restaurant workers, cashiers, waiters and waitresses, servers, hosts and hostesses, bus persons, banquet hall servers, or pizza delivery drivers. Also jobs at a grocer store.
Administrative and clerical roles as an entry to business was a central focus for groups as well.
Examples of companies being central in creating school is the Pearl-Cohn Magnet High School where record labels have partnered to create the only high school with a student-run record label partnering with Warner Music Nashville for distribution of recordings. This is an example of the type of partnerships we believe we can be more common for companies and communities if we connect students to project opportunities that are avaliable to gain real work experience.
Additional directions to consider
Cross regional communication to share best practices (Uwe)
Prototyping / Testing
- Creat a mock-up of the user interface, put the images on a phone, and have a youth swipe through it to provide feedback
- Find a company (or companies) that want youth to complete small projects for them and facilitate that interaction between the company and youth.
- Also find high school teachers interested in aligning project based work with school work and see how the system can support and connect to learning in the classroom.
- Find a school interested in running an experiment, and use the platform(s) as a source for jobs to try. (Patrick)
- Interview students, companies, and teachers and discover opportunities for innovation (more research)
Business Model / Sustainability
Companies will pay for projects to be completed by youth. The model can either be that they pay for each project depending on how much work it is or a subscription service. We may also be able to charge for connections to students that are meant to be recruited or data on the youth that best align with their project. These could be additional services that are charged for to sustain the group.
The project payment by the company can go to the school, a student, or a combination. We would take a percentage of the earnings to keep the platform running (similar to how www.kickstarter.com and the other models above work).
Constraints / Considerations
Internet access (wifi) and internet through cell phone carriers (Janet)
Computers or smart phones (especially outside the US)
Based on Fair Labor Standards Act, 14 years old is the minimum age for employment with limits on hours. After 16 it is less restricted.
For longer projects, between age of 14 to 16, there are several school breaks (10-11 weeks in the summer, 1 week in the spring, 1 week in the winter). (Cindy)
Additional Research
Pew Research Center, MARCH 13, 2013, Teens and Technology 2013
Primary interviews with youth, Brooklyn, NY, Summer 2013
Employment Spot Website
Recording Studio Magnet School
School Business Partnerships - Anchorage
San Diego Unified School District
Partners in Education
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