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The Social Getwork

The Social Getwork is a one-stop web/mobile app to explore career-opportunities leading towards many employment pathways for youth using social media. [Idea Title by Dave Zinsman] Note: Social media includes professional media sites too.

Photo of priyanka botny

Written by

www.SocialGetwork.org
_________________________

Our imagination to reality

 For Andriod Tablets only

User Feedback (ongoing) from Wichita State University and New York University See Thishttp://greenhousestories.com/2014/09/12/the-social-getwork-an-app-that-might-help-you-in-your-job-search/ 
- Thanks to Anne-Laure Fayard
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 Index

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1. Goal
2. Hypothesis 
3. Research 

  • Similar Applications
  • Inspiration for the app
  • Positive user-behavior of the app
  • User Persona 1 & 2
  • Technical Requirements for the Prototype
  • Wireframing 
  • Sustainability Model
4. Experiments and Obseravations
5. Pilot testing the Prototype
  • Prototype development stages
6. Conclusion
7. Estimated Timeline
8. Our team and OpenIDEO community 
9. Big thanks 
10. FAQs
Note: There is a name change from "DailyO" to "Social Getwork"

____________________________________________________________________

1. Goal 

Create the Social Getwork mobile/web app interfacing youth on various social media and career opportunities leading to employment pathways. 


2. Hypothesis

Making matches between user's interests on social media and career-opportunities out there is our standpoint. The following are the key characteristics of the app :
  • Interface the social media sites with career opportunity sites with in-built powerful data analytics tool. 
  • Just the way Amazon and other online shopping sites works with it's users by suggesting matches for the user-search : : SocialGetwork must be able to make interests and social media profile matches based career opportunities available, without telling the user that it is tracking their records as this may lead to  "think and pause state" before updating their activities on social media which will be a constraint. 
  • Gamify (research phase) the application to increase engagement and progression loops that can provide reward points for fuel, coupons, cell phone recharge points, discounts for youth - serving as a value proposition for advertisements and to attract youth towards using the app on daily basis viewing their various career-opportunities everyday. 
  • Understanding the decision making theory 
  • Search Engine Optimization using hashtags and other features supported by Caleb's idea on OpenIDEO
 

3. Research 

Similar Applications like Social Getwork - 

For larger image - look into the images on top. 

There are many professional networking sites like LinkedIn, Biznik, Cofoundr etc. that are specific to providing  career opportunities. But all these sites have formal ways of hiring a candidate based on his/her resume/CV. On the other hand, Social Getwork helps youth to make a career choice based on their interests involving both social and profesional networking user profile timelines. 

Inspiration for the app -
Youth aged between 16- 25 years spend at least 4-7 hours per day on social media, mostly in the developing and developed countries. Updating status, uploading photos, sharing information, making friends, networking,playing games, seeking for opportunities via the social network are some of the key activities by youth. 


Our users (young people) come from various backgrounds. A research on the Global Digital Divide says that 1 computer is available for at least 100 users worldwide and ITU says, 

Poor economies are catching up with the mobile phone technologies and it is increasing. Developing countries are growing rapidly with the usage of cell phones, computers and internet. Majority of them are youth and they are looking for career opportunities. 
Refer to the research papers and documents more details:  We found this : Data view on Facebook with 2000 friend lists of a typical user helped to analyse that 88% of them update their home page on daily basis and they are all aged between 17- 25 years old.
Source: Wolframalpha.com

Positive user-behavior impact : Youth spend a lot of time online to do various things. Sometimes termed as ''necessary evil'' because it brings a feeling of "missing out" on something therefore they are always online browsing by looking into their phones/computers.
Youth activities may change to postive habits on social media by using Social Getwork:
  • Researching interests and passion w.r.t career goals becomes easier compared to other existing resources on the internet world. 
  • Seeing unseen possibilities with career opportunities helps youth to make employment pathways for themselves, postively. 
  • Spreading the app to others online to create opportunity awareness becomes meaningful to reachout to millions of young people online. 
  • Connecting to various career choices with confidence by not losing hope will make youth stand up for themselves 
  • Urge to apply for 1000s of career options everyday on phones/computers, worldwide and increasing the probabilty of acceptance to job offers or any other career pathways offers. 
  • Friendly gamification-design framework will help them to make a decision to apply as it is engaging and motivating them to stay on the app for about 5-10 mins to inscribe details.
  • Adopting positive habits like making right choices on social media helps them in thinking about their career goals while spending more time online with the help of the app that is following their feeds, everyday by clearing uncertainities and career related confusions.
  • While they sense that the app is tracking their feeds invariably, they will change the way they look at social media - A media of career opportunities that helps everyone know about their progress- A sense of being successful (intrinsic motivation) 
# Initial thought process support by Shane Zhao 

User Persona #1: Swetha, 20, India
Swetha is an engineering undergrad student living in Kanpur, India. She is active online, loves to travel, watch movies, follows news on social media, views interest based pages, likes comments and photos posted by her friends. She is will be graduating in one year from now. Campus hiring is common process through which most candidates make it to various jobs especially in IT or software. Swetha is worried about her career goals. She has an average GPA. She hears about Social Getwork App and downloads it to her phone. She starts using it to find out about the various career opportunities she can apply for based on the normalized information collected by the app. She views interesting scholarships, meetups, challenges, engineering jobs, interview tips, mentor help etc. Also once she applies she receives some rewards points, coupons for retaurants, air tickets, travel, free tickets for conferences, mobile recharge points by service providers, latest advertisements for youth collection etc. She shares the app with others online and finally she updates her app everyday to provide her with more opportunities, everyday. She uses the app till she finds a full time opportunity. 

User Persona #2 : David, 18 ,USA
David lives in Kansas, USA. He completed his home schooling by graduating 12th grade recently. He is enthusiastic about games. Recently, he bought an XBOX to play many games. He spends 6 hours gaming connected to the social media, everyday.He joined an online degree program at Startford Institute for a Game Development Diploma. He is keen on understanding the world of games and he wishes to pursue roles as a game developer. But the qualification for a game developer at companies is a minimum B.S or M.S. He learns about entrepreneurship from his neighbor and he is excited about it and that night he searched for "entrepreneurship" keyword on Facebook and Twitter search pad . Someone online also posted an invite to download the SocialGetwork app. He downloads the app and starts browsing the various career opportunities. He applies for a few game design conferences, gamethon and signs up for a Java course. He is recommended selections based on his daily updates on social media and he received relevant career pathways for him to achieve his goals. He receives all the goodies that helps him to process his career needs like finding an apartment on AirBnB, low cost flight tickets, mobile currency etc as part of advertisements. He uses the app till he finds a suitable career path leading to full time employment opportunities.

Technical Requirements for the Working Prototype - 
Social Getwork analyzes the activities like interests, word clouds, conversations, public profiles, professional profile endorsements, pages liked, location, viewed sites, expressions, check-ins etc are all inclusive of the interests of the social media user to make relevant matches with the career-opportunities leading to employment pathways in the market to ease the opportunity-match-search process and reduce hiring-costs for the employers in the hiring process. 

- Based on learnings from experiments, observations and reading research papers. 
   
Wireframing  - Near to accurate career-opportunity matches for youth to make career decisions based on their networking site feeds.

Sustainability Model-
Click to see the sustainibility model and scroll down on the pdf for monetization part.
There are 3 stages of the model: 
1. Premium users: Companies and organizations who are in need of candidates (youth) posting on the career opportunity portals (outside of the app). They will receive a pool of applications for a specified job role as the communication is made with the help of the app characteristics.
2. Basic Users: Youth and other unemployed or underemployed people who are in need of any kind of career opportunities and can use the app for FREE!
3. Small data infographics is our kickstarter to attract youth to using our app. This can be a paid or unpaid service for the organizations and spread across the social media to support user persona stories of career opportunities.  
See by yourself the social media impact on other users based on one user-experience.  Click here

4. Experiments and Observations -

We conducted 4 experiments with young people in our community, Kansas we tested for usability, viability and feasibility using some action items learnt from the Sergio's pilot project (Exp #5, see below) 
The experiments (click here) were: 

Experiment #1: Explains the interests of youth in the current social networking world. Sometimes students tend to grow with the change by making choices that help them reach nearest to their passion.

Experiment #2: Facebook, Twitter, Instagram, LinkedIn, Pinterest and other social networking sites have a major influence on the youth, today. They are constantly updates status that is creating a timeline for the interest record history.

Experiment #3: Opportunities can be given to many including those with disabilities via social media.

Experiment #4: Students love experiments and they get excited by tangible rewards and opportunities while they are hooked to social media every hour.
Updated on September 6, 2014 - We plan to conduct series of these short experiments to perform valid case studies of our users. 


5. Pilot testing the Prototype- 

Sergio Marrero shared his team's pilot project which is based on 100 interviews and the app (works very similar to Social Getwork with job skill training opportunities for youth) was tested with a group of youth for over 7 weeks helped us gain useful insights for our prototype and pilot test. 
Note: Sergio Marrero's pilot project was a mobile app that helped young people build skills and trainings for entry level jobs mainly in Jamaica. ​

Experiment #5: The project results from Sergio's pilot tells us about the mobile app using social media for youth job search and the various action items that took place after detailed findings and hands-on testing with youth. 
Updated on September 6, 2014
- As a Social Getwork Team we will be set to build our own prototype by the end of this month as I will be moving to CA and will also have an opportunity to test the prototype at India and US by the end of this year to gain more feedback and user testimonials. 

Storyboard Design - This is a mobile app version. Similarly it can be done on any social media sites (inclusive of professsional media sites) to access on desktops too. 
Updated on 9/8/14

Prototype Development Stages-
Stage #1: Sergio's team is working on similar lines with Social Getwork by conducting a 10-week pilot in conjunction with Opportunities for Better Tomorrow (OBT). He shared a list of activities, challenges, findings, action items. We will be able to record details based on the detailed prototype testing inputs. We are working to meet on September 26th with this regard at San Francisco. We will also be meeting Dave Zinsman who is constantly mentoring the entire thought process by the end of September. 
Stage #2: Designing gamification model for Social Getwork and value proposition proposal for advertisers. 
Stage #3: A potential  sustainability model creation: 
Organizations as Premium users to look for candidates
Youth get to download and use the app for FREE!
Advertisers propose gamification adverts using reward system. 
Stage #4: Final prototype design using the programming concepts (natural programming), key prototype observations from Sergio's prototype model, research of similar apps and services, gamification system and sustainability model to continue towards final implementation of the app. Read on to get detailed insights and give us feedback. Hey, we also made a prototype app that you can download on your Android devices (works best on tablets). We are collecting massive responses from Wichita State University (WSU), New York University (NYU) and Wichita Public Schools (WPS) students, stay tuned to see their responses. 

Survey Results at WSU, NYU and WPS-
TBD (ongoing)

6. Conclusion: The key to evolving youth progress is social media and it’s pathways to provide career opportunities.

-An app like Social Getwork will be able to match interests with the available opportunities by providing pathways to explore, make a choice or career decisions and share it with others on the social media.

7. Estimated Timeline

Our Timeline @ Google Speadsheets - Social Getwork
 

8. Our Team and OpenIDEO Community 

Sergio Marrero: Pilot test which he and his team worked on a similar app like Social Getwork app provided great insights in shaping the app. 

Dave Zinsman: Incredible support, mentorship, guidance and the beautiful idea title for the team. 

Anne-Laure Fayard: User experience and feedback support

Meena, Shane and Luisa: are constantly shaping the idea is asking mind-boggling questions to think further. 

 

9. BIG THANKS: 

Brooks Techology and Magnet School, Exploration Place  William Dickerson, Successinthemiddle.org, 12-step guide to building the first Mobile-App by aB, Job search sites, Wolframalpaha, Chockalingam Eeshwaram and Shankar Ghangadhar (for providing app development details), Wichita State and New York University students and all the others who are involved in the upbringing of   "Social Getwork"

10. FAQs

What are the next steps for implementing this idea?

SocialGetwork has a great potential to bring a positive impact on the young people who are using social media every day. The app requires solid foundation for data analysis and programming skills that can put the users in a feedback loop - to it's users by making relevant suggestions of the career opportunities based on the user activities in various social and professional networking sites>>>>In order to implement this project, my team members and I will be meeting at the Bay Area on September 26th. Based on the pilot project by Sergio's team and collective responses from the activities on OpenIDEO and our work so far - we will be testing the working prototype of the app with the colleges at Bangalore, India and the bay area educational institutions in the end of November, 2014. We will be able to tabulate observations and move forward with potential partnerships with social media sites and the career opportunity sites starting from 2015.

Briefly describe a user scenario which illustrates the specific need that your idea is trying to solve.

Rashmi, 21 is a final year engineering student living in India. She is active online, curious to know things around her, loves to travel and has no professional work experience. She is pressurized to take up a job in the next few months as her parents are bound to get her married. She wishes to stand on her own feet by making her own living. Someone online shares an interesting app that provides exactly the opportunities she is looking for >>>The Social Getwork, a smart App that tracks Rashi's activities and records his timeline of events and matches her "activity clouds, online" to the career opportunities available in the market. It displays career-opportunities like employment, internships, colleges, interests, events in the city etc to guide him towards his career. The app provides her with his interests or most talked about on her feeds-based opportunities so that she is certain to make a career-decision and apply for one or more opportunities provided by Social Getwork. >>This way she will view choices to choose from, make decisions and apply for the opportunities that is closest to her interests and daily activities that she updates on her various social media sites (both professional and social)

Complete a User Experience Map. This will help you visualize how a potential end user will interact with your idea. Once you have completed it, upload it using the Upload File button at the end of this form. PDF files preferred.

  • Completed

Who does this idea benefit, who are the main players and what's in it for them?

Idea benefits stakeholders like youth, employers, entrepreneurs, job seekers in general will be able to participate in the recruitment-made-easy application that involves engagement for the users and the right human-resource for employers who are looking for efficient and interested employees applicable to global internet market. Both small-large companies will be interested in manpower for helping them build a better world. >>>Social Getwork will be able to target interests, word clouds, #hashtags, pages viewed and liked, number of clicks, location, identity matches and all the quantitative and behavioral game theory to engage and help progress our customer user experience>>>Employers will be able to access value in viewing the person's interests in doing a task. Both intrinsic and extrinsic motivation levels will be involved in the users who apply as sharing is a major advantage on this media and it happens in minutes. >>>Getting career-opportunities will help candidates to gain rewards in some or the other way to follow their passion, understand the needs in the society and deliver their best with their interests clinging to their work.

How is your idea specifically increasing access to employment opportunities and pathways for young people?

Youth employment (in general career) opportunities can be a guided process while closing the engagement gap between uncertainties among youth and career-opportunities out there with the employers. >> Social Getwork is that engagement app that holds the interests of the youth seeking for opportunities and the plethora of career-opportunities out there. >>It creates career pathways to apply for number of opportunities like internships, employment, talk to businesses, Meetups, attend conferences, relevant activity recommendations, toolkit recommendations, collaborative consumption market availability, part-time jobs, interest related activities etc. >>The opportunity-decision making experience will help users to make a career choice, share choices, learn about other career-opportunities and clear uncertainties about their future. In case of rejections from any of those career-opportunities, they will always have options to reset and restart with confidence without demotivating themselves.

What early, lightweight experiment can you try out in your own community to find out if the idea will meet your expectations?

Some of the experiments conducted were>> To find word clouds matching with the keyword search at the opportunity center on leading networking sites like Facebook, Twitter and LinkedIn>>Highlight pathways for young job seekers to make career choice with confidence by simply analysis a case study reported by one of the team members. >>Social media know-how experiments conducted at schools locally at Wichita schools to observe middle school students who are involved in the social networks updating activities. >>Analytics on Facebook with 2000 friend lists helped to analyse that 88% of them update their home page on daily basis.
>>We concluded that career-opportunities can be interfaced with the available APIs for each of the social networking sites. Hence we made a sample prototype. But the actual working app will have inbuilt features for analytics using NLP. >> We will be conducting a prototype user experience massive responses survey at Wichita State University and Wichita Public Schools, Kansas tentatively from 9/14 - 9/16/14

What skills, input or guidance are you keen to receive from the OpenIDEO community to help you build out or refine your idea further?

>> When a game like Candy Crush, Farmville can become addictive among youth, we can use gamification methods to help our app gamify. How can we do this? Gamification can be a marketing technique too.

>>How can we change the job roles at organisations as this will be the future of the Social Getwork?
Example: Fun Developer, Google Traveller, Growth Analyser, "We need a person who can cook, talk a lot, stay motivated and build interactive apps for humans" this can be the extension of the routine based job search criteria. At this point we cannot change organizations but we can propose to them. Creating value prop for employers can be a the next level of the app. Check the last pdf of right.

The idea emerged from:

  • An individual

How do you envision your idea being implemented?

  • Keen to be involved in prototyping but need partners at some stage
View more

Team (10)

priyanka's profile
Dave's profile
Dave Zinsman

Role added on team:

"Dave has been a constant support in terms of mentoring the concept to visualizing the outcome. He is resources of networks, knowledge and practical approach."

Caleb's profile
Caleb Zimmerman

Role added on team:

"Caleb is focused on #hashtags using Twitter and we could collaborate and work together for the common good."

Sergio's profile
Sergio Marrero

Role added on team:

"Sergio is helping the team gain insights on his past experience with similar projects. He will be an asset to the team in realizing the future prospects of the concept."

Ryan's profile
Ryan Porter

Role added on team:

"Inviting Ryan to the team to partner/link the apps/sites to make job search easy for youth belonging to non-edu and work ex backgrounds with the help of social media."

luisa's profile
luisa covaria

Role added on team:

"Luisa - An IDEO Team member who is constantly helping the idea to revolve 360 deg in terms of UX, the idea and related features. She is an asset to the idea development itself. Thanks Luisa."

Jihye's profile
Jihye

Role added on team:

"Jihye, James and S created a Persona for DailyO!"

Anne-Laure's profile
Anne-Laure Fayard

Role added on team:

"Welcome Anne, Anne is helping us with user feedback from NYU. Thanks"

Alain's profile
Alain MABOKO

Role added on team:

"Welcome Alain, He is wishes to see the app at Congo. Would love to seek help from him. Thanks"

Bettina's profile
Bettina Fliegel

Role added on team:

"Inviting Bettina in our team to hack solutions for growth."

View more

Attachments (11)

MobileApp_Storyboard.pdf

UX Storyboard

UserExperienceMap.pdf

Rashi, 21 is the user and her experience using the Social Getwork App

How_experience_spreads.pdf

How user experience spreads on social media?

FAQs.pdf

Frequently Asked Questions about implementation and user behavior

Experiments.pdf

PILOT TEST and User-Experiments that we conducted.

Possible_Opportunity_Matches.pdf

Possible opportunity matches using the Social media sites and User Interest Match

Sustainability_Model.pdf

Check out our Sustainability model: We used Small Data Analytics for awareness creation

Developing_countries.pdf

Research paper for "The power of social media in developing counties"

Socialmedia_Employment_Researchpaper.pdf

How can youth gain employment using social media? - A research paper from Netherlands

Canadian_socialmedia.pdf

What social media can do to youth? A Canadian case study

Future_of_the_App.pdf

The future of the app connected with other ideas to bring a greater impact

208 comments

Join the conversation:

Comment
Photo of Selassie Amenorhu
Team

It's a great project. i am also working on DOSOC (Do Social) app, will be glad to have some interesting collaboration with you. Will be glad to hear from you

Photo of Kaixuan Liu
Team

Great work. For later development, I suggest you focusing on users' searching behaviours, such as the popularity of Keywords. Then you could refine your search-engine ALG. In this area, you can talk to google ALG engineers.

Photo of priyanka botny
Team

Thanks Kaixuan,
To my surprise I will be going to Google shortly. Do you know any one of them personally?

Photo of Yücel Tekinsoy
Team

Great work, it seems very innovative and realistic. I hope it can be implement in real life use.

Photo of priyanka botny
Team

Thanks Tekinsoy,

The real life prototype is on its way. It will be out soon. In the meanwhile you could participate in the Appathon - Take a look at the impact story.

Photo of Bettina Fliegel
Team

Hi Priyanka and team! Wow. Fascinating stuff.
One aspect of your app that I really like is that it potentially can link youth to opportunities that they might never have considered for themselves or knew existed as a job.
Do you see this app as something that will ultimately help youth find their way to a career, a first job, all possibilities? I think one's values come into play when deciding on a career path, or perhaps finding one's way as a working person, changing jobs/paths. Will the app have a way to factor in one's values? Do social media posts reflect one's values? Do you know if there is any research in this area?

Will youth accept that their postings on social media are scrutinized in this way? Many people know that their shopping habits are followed and this information is shared with marketers. This is superficial information albeit annoying when one gets loads of ads online, emailed, and particularly in the real mailbox. Do the benefits of the app and it's purpose outweigh the approach to information gathering? Perhaps transparency will be more attractive to youth? Why wouldn't it be? Those that want to use the app might "think and pause" and post honestly on social media as they know that it will help them find work opportunities that will suit their interests? Social Getwork helps you help yourself sort of thing... Why do you think that "think and pause" is a constraint? Is this from your research?

If you share youth profiles with companies in the Premium Option is there a way to safeguard a youth's options so that they won't be "tagged" one way when they see themselves in another way? For example, if the app finds Julia a group of opportunities based on the social media postings but what she really desires is something else - will she now be "seen" by companies one way and not be able to undo this going forward? I have no idea but with so much discussion about recruiting practices that directs applications, or excludes them, based on key words etc. I wonder about different possible scenarios. Can there be a mechanism to override what the app comes up with, delete it, if the user disagrees with the results?

It seems that the possibilities for this are huge. The energy and collaboration around your idea is amazing. Excited to see it develop as you prototype with youth!

Photo of Anne-Laure Fayard
Team

Hey Bettina,

great questions (as always). I have no answer to them at this point but they should definitely be considered and maybe Priyanka and others have been thinking about it. I guess some of it might emerge also from the research.

I have a thought regarding the values. This is a very difficult question as there is a distinction to be made between one's espoused values, "I'm collaborative", "I like challenges" and one's "tacit" (for lack of a better word) values. As social animals, we do take a front stage type of behavior when interacting with others, and my guess is that some of it is also taking place on social media: image and status do matter and are constructed online (there's research on that). However, it's highly probable that in-depth analysis and interpretations of interactions, postings, and other actions on social media could point to values but I'm not sure this can be done in a quite automatic (not too time consuming) fashion. There might also be some ethical issues: what if the analysis reveals you're not who you say (and maybe think, or what to think) you are...
Again this is my answer "in general", not in the specific context of the app- although that might play out.

Photo of priyanka botny
Team

Bettina, Thank you for digging into the descriptions and shooting mind thinkering questions !
Anne, Thanks for pitching in - Let it keep coming! Feeling wonderful that you took ownership to answer.

Before I explain, note that professional networking sites have a controversy whether to be considered as a social media or professional media. People are aware of their posts on media and they are conscious of their postings online, every time as Anne mentioned. http://goo.gl/grrDc5 - 101 best practices on social media.
This pdf that we created gives more insights - http://goo.gl/Kn9I1U

One interesting thing to do tonight - Log on to http://www.wolframalpha.com and check for Facebook and provide your login details. That is how the idea originated!
 
Let me explain the whole process ------
Youth get to know about the app> Download or like on mobile phones or computers> Request for other social media account info including professional networking sites (average age is 35 according to a research data) > Brief introduction 3-4 lines asking them about education work ex etc if it is not provided on the social media "about me" > Youth receive ads based on the gamification strategy (game theory and marketing) - coupons, reward points, low cost travel tickets, conference admits, research posts, subscription for youth related games, magazines, information areas etc. > They make selections accordingly > Check next day or refresh options.

Professional networking sites are a challenge for youth. Most of them do not have accounts of them and the average usage age is 35 yrs. As Sergio's experiments suggest that youth need entry level jobs and most of the existing sites do not offer them. Secondly, youth want immediate gratification. They are unwilling to take up job oriented training by a middle company to connect them to companies as they would have worked for it in their education. This is the state and if "think and pause" takes place youth will not be natural and may think that there is an app tracking them (invariably many youth will know that the moment we ask for their accounts info ) and post only career related posts and not socially friendly post on these social networking sites. But in my experience I have seen many 20s something youth post only career related stuff on their timelines irrespective of geo loc. Hence the "think and pause" should not happen. But we need to work on this in depth with more research on behavioral characteristics.

Bettina, our premium users (mainly companies and other recruiting agencies for conferences, summits, competitions, edu institutions etc) will be able to view it as an app of their phone too with a different login url (thanks for raising this, you are a charm!) Recruiting youth for entry level, internships, co-ops becomes so easy for these HRs or people looking for youth. Social media posts and other activities are the nearest reference points for us to match it with something real and relevant. We will not be able to mentor one-on-one here. Premium users will only be able to get the application pool for their postings anywhere ( any sites or uploads)

As a connecting app we are only increasing the probability of career opportunities for youth considering wider impact. Our nice market will be aged 16-25 years who have access to social media. They can make updates, make a choice, choose, delete, clear, apply and cancel just like any other job site. It is all the IT programming stuff which will be our next big stage. For now we simply want to target on the behavior, acceptance, tap imagination, one-one talks, understand what's for them really.

Keep more questions coming, Bettina.
Do you wish to be a part of our onsite working team too?
Keep up the good work Anne!

Hope this clarified.

Photo of Bettina Fliegel
Team

Thanks Pri! I am still unclear about the Premium Option. I understand that that is exclusively for companies and they will use it to access applicants. Thanks! Will they only see applicants that have chosen them?

My concern about what I noted as "tagging" is - If Jane's social media profile matches her with opportunities related to pet grooming, vet assistant, and a job in a zoo however her interests lie in other areas will this profile that has been formed based on the data now lie somewhere in a "cloud" or on the net? Will this be something that follows her as she continues to job search, or even later in her career path? Can these social media formed pictures of someone be undone if the user does not agree with the profile? Does deleting the feedback accomplish this?

Values - Would be great for values to be considered somehow. Not clear from the discussions if it is gleaned from the social media posts - as per Anne's comment. I agree with Anne regarding the possibility of ethical issues here. For me this is an interesting and important topic related to career path. It might be less so for a first job. Just something to think about since your app has big potential - would be great to maximize it for youth opportunities.

I wonder if it would be possible to do a retrospective study looking at:
Youth currently in their first job.
Is the job a good fit, aligned with some of their interests and needs? ( Most won't be perfect but it would not be helpful to do this assessment if they hate the job.)
 If yes, it is aligned somewhat well, can you look at their social media sites from the point in time that they took that job and using your approach see if the current job/ class of job/ type of work would have been matched to that youth?

Can you do a study comparing youth -
Group 1 - you tell youth how the app works by tracking their social media.
Group 2 - no transparency
Compare the outcomes - which group has the higher number of relevant matches?
I still wonder why transparency is bad. I am not convinced that youth will be pleased with this behind the scenes tracking. Also wouldn't it strengthen their opportunities if they include self identified work related interests? Is your concern that they will remove items they think will expose something superficial or "negative"?

( I read a comment on Daniel's Delfee site yesterday - He prototyped with a group of high school students. One youth asked if linking the app to Facebook was a requirement because he does not like to link apps to facebook. Another asked about social media integration with the quizzes that Delfee has on the app. Some youth are thinking about their social media and exposure to it)

Interesting stuff everyone!
Is your onsite working team on the ground in California?

Pri - Your happy energy is amazing and inspiring!

Photo of priyanka botny
Team

Hi Bettina,

I somehow missed replying to this message. I am currently working on the research aspects and the Impact Journey says it all. The premium option needs to be collectively generated and I am on it to explain in better terms. Let me know what are your views on the Impact steps I have displayed .

Thanks!

Photo of Yujun Zhang
Team

How amazing it is !!! I can't wait getting it in my world of apps ~~~~ U r genius !

Photo of priyanka botny
Team

Thanks Yujun!
I am no Genius here. All credits go to the collaborative efforts.
I ll be conducting an Appathon to extract details and give a chance to many passionate programmers to code and get incubated by the bay area developers. It would be great if you could spread the word https://www.facebook.com/pages/Appathon-2014-15/795435320516536

Photo of Rong Jun Li
Team

Congratulations ! I really like your work, hopefully, i can see it in my mobile phone.

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Team

Rong,
Thanks!
I am hoping too. Please check the Appathon details. We are in the making https://www.facebook.com/pages/Appathon-2014-15/795435320516536

Photo of Thi Mui Nguyen
Team

Congratulations! I hope that you will release this web/app soon. I will definitely download it!

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Team

Thanks Thi!
I am looking forward to it too. I will be conducting an Appathon to make things work. You could pass the word on to interested developers around https://www.facebook.com/pages/Appathon-2014-15/795435320516536

Photo of April Finney
Team

Congrats! I work in recruitment and if developed correctly, this could be the new CV! A great way to match talented individuals to the right job, and making it much quicker and easier from the employer end to sift through and find the right fit for the job.

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Team

Thanks April,
I will put your exact words on my impact story. I feel home here at OpenIDEO. I am trying all ways to put things across. Looking for the right channels to broadcast.

Photo of priyanka botny
Team

New Add-on :
What do you guys think about toll-free number career opportunities based on social gatherings, social events, etc places where internet penetration is not huge. Any insights?
Would love to know how this can be implemented at large!
Thanks

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Team

That is a good test, may be the first place to start. I would focus on 'one' primary channel to test right now. You are focused on a website, an app, a toll-free... pick one or do a quick test to see what happens. Example of a test:
1) go to a group of youth looking for a job and show them all three options, forget the toll free number, use your number at first, then wait 24 hours and compare how many people called versus visited/registered on the website versus downloaded the mobile application...The results will tell you where to go

Photo of priyanka botny
Team

Sergio,

The reason why I introduced toll free numbers are for youth who do not have access to internet esp in India with 1.25 Billion in population and majority of them are youth and are in 30s without internet connection but most of them have phones. I was thinking of tapping this.

Anyway, as of now I am focused on the mobile app and the website (guess this is simple once the app is ready)
:)

Photo of Bettina Fliegel
Team

Pri and Sergio,
Hi. I think an 800 number or another innovation to address youth with no access to internet is important to think about. I have been having a conversation with Aparna who is working in India and she mentioned that there is a problem getting connected to youth regarding job opportunities. She reports that without access to youth networks it is difficult to reach them about job opportunities.
Pri - do you have any ideas for her? Check out the conversation here.

https://openideo.com/challenge/youth-employment-pathways/refinement/humanising-interveiws

Go to this comment and the trail below:
Aparna Bhasin
September 13, 2014, 07:34AM
Meena mentions BabaJobs in India which uses mobile phones technology. Are you familiar with it Pri? Is this something to explore / build on?

Photo of Anne-Laure Fayard
Team

I agree with Pri and Bettina on the importance to think of different ways to access the service as indeed connectivity is an issue in India and in many other countries.
However to Sergio's point, there's a distinction to be made between the service and the "touch points" (smart phone, computer, toll number, text messaging).
Another question for you Pri: if you are focusing on social media, do the youth without access to the Internet in India are active on the social media? If yes, how? Thanks for the clarification.

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Team

Anne,
Better late than never,. Youth in India love to be on Facebook ... We have cyber center or a college computer center where youth can gain access to internet. Some of the urban areas are coming up with hotspots and I am looking forward to this movement. Read more about it in Bangalore, the silicon Valley of India in the impact story.

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Team

Hey Pri, Thanks for all the emails. I am just reading the content and going through the video you send. I think it is great. Did you post the video on the page? I really think you should.

Also I think it would be great to print the powerpoint images and mock the game with a person on paper before going through all the development. I did a bunch of this with Plexx and it was extremely useful. Even if you make a few mock screen shots they can click and look at for feedback, a powerpoint with hyperlinks to the appropriate places in the app to simulate the application flow us a low fidelity prototype that gives lots of great insight. Also if you have that and share with me I can click through it myself and provide detailed feedback. I know this is more or a 'design critique', but I can also take a step back and think of if through the business model lens as well. There are a number of models that include advertisement, in application sales, and data mining where you may be able to sell the information you collect or if there is a key database that is collected it may be a way to develop some IP (intellectual property) to protect the idea. Example. Lets say that you are testing question types and you have statistics on what person answers which type of person differently by demographic, you may be able to identify competency gaps by person based on demographic or even by region based on the number and frequency of users. This data may be useful to education companies or schooling systems. This may be a way to secure development. Either way let me know when you are online, happy to skype and talk through things, its faster to get and update and provide feedback that way. Great work!

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Team

Sergio,
Those videos are for a game - http://www.careergame.org another idea - Check out the other videos if you are interested - http://botnypriyanka.wix.com/gamethinking/host#!videos/cy4b This could be the extension on the app to help in building skills, trainings, creating work ex and much more.

Wow! We will talk on Skype/Hangout when you are available. I did create a mobile app storyboard. Did you take a look at it? http://goo.gl/ahtI0M

The game was actually featured on Shane's blog too during the Research Phase. But in the idea stage it turned out to be a mobile app.
Also take a look at my other ideas that are all in sync with the app's future.
Sent you an email...

Thanks a lot.

Photo of Roshni Patel
Team

Great concept, clever name. Good luck!

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Team

All kudos to Dave for thinking about the name. He is an asset to any team.

Photo of Leigh Cullen
Team

Congrats Pri! So excited for you and what's to come for the Social Getwork. :)
All best,
Leigh

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Team

Thanks Leigh. Wish u the same as well. Love where this is all going.

Photo of Shane Zhao
Team

Congrats on moving towards launching the Social Getwork Priyanka! I also want to tip my hat to how you've been developing this idea in a very systematic way along each step of this challenge. I know that you might be testing this idea out further on your trip to India. I'm looking forward to hearing more this in the Impact phase!

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Team

Shane,
Thank you for your constant support and guidance.

I will be collectively working with Employers, youth in India and CA ( my best fit locations) Sergio and I will be discussing about the user ex and their pain points in detail. We want to learn about their quotes that they make as they serve as testimonials for the app. I will be attending some events in mob app next week and discussing the idea at Stanford d.school. That should help us to take off. I ll keep things updates on the Impact Phase.

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Team

Congratulations Pri! I'm so exceed to see how the Social Gework evolves.

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Team

Thanks Jes. Check out your email

Photo of Diogo Cruz
Team

Good idea. I like it, however I'm a bit worried about how the competition (Linkedin, Glassdoor, etc) will react about this. Linkedin is already trying to engage young people by making it more "social oriented" with likes, news feed and comments, etc. You can follow companies, check their opportunities, etc.

Photo of Dave Zinsman
Team

Hey Diogo!

RE: LinkedIn

- I see LinkedIn as "your grandfather's professional network."
- It is a one-size-fits-all solution, and is not tailored for youth.
- For youth getting ready to enter the job market, $576 per year for their mid-priced "recommended" membership is a folly.

At $576/yr. for the mid-level membership; I think the entire market (not just youth) is ready for a LinkedIn alternative (sorry, LinkedIn).

LinkedIn's network effects are going to make it very costly for any firm to displace it. Although there may be room on the market for a couple firms that can fill the current unaddressed youth talent space.

LinkedIn is for people who want to pave their chosen career path. Most youth don't know what they want to do; they need something that helps them discover a career path.

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Team

Diogo,
I go with Dave on the Social Getwork value prop. Majority of the users on LinkedIn are 35 yrs or older and it's not free! It's professional and for experienced people where youngsters can make a profile and leave it just as is. No calls, no interviews and no jobs.

Glassdoor is targeting at highly skilled workers and again experienced professionals.

Other professional netwroking sites like Biznik , VisualCV again the same thing.
People repeat stuff and to create a niche we need to be focused and our focus is - Youth aged 16 - 25 yrs (+ or -)

Our competitors may be skill training companies to some extent. As they are targeting at youth to get jobs. But it is mostly training and not providing them with so many other career opportunities.

Dave, Thanks for pitching in.

Thanks and keep it coming. The more we answer questions the better is our research and delivery.

Photo of Diogo Cruz
Team

I agree with you both! But what I'm trying to say here is that Linkedin is aware of this "Gen Y" problem and they are slowly changing their positioning... They started as "Online CV platform" and now they are much more than that! They are trying to have people interacting each other in order to build their own job opportunities by speaking with CEO's directly, etc. Linkedin saw the power of the "Peer 2 Peer" platforms and they are changing it in a way they don't scare the "old school / conservative" users.. I think I will see in the future, platforms like this "Open IDEO" in Linkedin with their own brand name.. I think that, in the future, people they will not need to move to anywhere they will work in a co-work basis anywhere in the world and Linkedin could be using their own existing platform with millions of users and companies already signed up to leverage that... That's just one idea! :) I think that, in the short term, A JOB will not be an "open position" on a website or a desk in a company... It will be a real problem to be solved online.. And the first guy (or team) to solve it.. They will be paid.

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Team

Hi Gang- I have been distracted over the last few days by starting a NovoEd class and just caught up. I wonder if there is a way to make SG a feeder into LI. For instance, every time someone volunteers somewhere, or attends an educational/valuable event like a lecture or conference, could it auto fill into a "resume" or other certification system? I have 15 and 19 year old children who are stymied to write their own resume, even when given templates.

This would come back to my original comment that I believe the app should have a way of calibrating actual career oriented behavior with self reported values. Anne-Laure commented on a related topic below.

Daria

Photo of priyanka botny
Team

Diogo,

To some extent you are speaking the reality. We will have competition everywhere. But there is a difference with our approach - gamification and free services. Also since you are talking about problem solving. Yes, my team and I are working on this already. Take a look - http://goo.gl/vMTHGJ

Check out our amateur videos - http://botnypriyanka.wix.com/gamethinking/host#!videos/cy4b

Instantly a person can get jobs or solve a problem to get a job :D Sounds so cool and realistic. Would love to hear more from you.
Thanks

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Team

Hi Daria, Diogo,

The concept of resume is a constraint on Gen Y ! Personally, I do not like the concept for entry level job seekers as they will have their education details filled in with little work experience, in most cases no work ex. That is the reason we will be using their social media feeds as a reference point. On an average, youth spend 4-7 hours online. They all want to be heroes and they satisfy this emotion by playing games and in most cases some sites are gamified to make the user feel like a winner by providing discounts, free tickets etc.. this is all the various strategies of marketing. As Anne said, it is all about the social psychology in general.

A timeline of social media is created well with an about me page, timeline of events, records of conversations, and the most exciting part was to see Facebook celebrate it's 10th anniversary with a video of the user's timeline details. It makes the user feel special. That is the charm with social media!

LinkedIn - a professional resume creator cannot use other social media inputs unless they make them as partners. ( I cannot comment about it) Even if they do OpenIDEO like forums their brand focus will be lost somewhere.

Youth change from time to time. The services for them must change too. Hence youth using social media will be able to gain opportunities based on their feeds ( that is the nearest and relevant info available about them). We also plan to include school and college visits program as part of our future journey in creating better impact.

Now, tell me more Daria and Diogo. Love to hear more from you both!
Thanks for the valuable inputs and thinking.

Photo of Bettina Fliegel
Team

Hi all!
Priyanka,
Have you been able to test assumptions about your premise that social media is "the nearest and relevant info available about youth"? It's available info but does it show a full picture as regards relevance to career wants, or skill match? Is this based on your research?
Your personal experience has been - you post things on social media related to many aspects of your life - items related to intellectual interests/ needs/ work/competitions and marriage etc. So your key words are related to your interests. (I read this in the Possible Outcomes for Youth Using Social Media PDF. You mentioned there that you were bored in college and intentionally posted words such as education, rural, etc. as a way to link/connect. (Did I understand this?) Did you post specifically hoping to link to things that could be helpful to you - or did you just post, make comments etc. and relevant connections happened?) As you are so knowledgable and versatile with this technology and understand what the possibilities and power of it are I wonder if you are unusual in using this way. (if you did intend to use it to make/find connections based on needs/wants.) Have you seen any research on how many youth are using social media as a tool in this way?
Here is a different example - A young woman, currently in a top tier college, who is extremely talented in physics - top of the class - recognized by her professor. Clearly she has the possibility of applying this to a career if she continues to enjoy it. Her facebook page includes "likes" - music - pop stars, a few actors, movies, and interests that include cosmetics and shopping. There is one science website as a "like". There are a few comments and they are fact based .... "going back to school" , "i'm home" - things like that. Photos of herself, siblings, and friends. She is not on facebook daily. She seems to be a less than average user in terms of time on social media itself. How would this facebook profile align with your app model? I saw on your pencil drawn prototype step #7 that listed different inputs - is this where youth would include self reported interests that include academics? Would this input have equal weight to social media data collected? In this scenario that would seem to be important.

(I just googled Social Getwork to get onto your OpenIDEO idea on a different webpage and this came up on LinkedIn. Have you seen it?)
https://www.linkedin.com/company/the-social-getwork?trk=top_nav_home
https://www.facebook.com/TheSocialGetwork

Photo of Dave Zinsman
Team

Hi Bettina!

RE: http://thesocialgetwork.co.za

"the social getwork" career app name was conceptualized independently of the sole proprietorship that you've cited.

A) The page you cited is for a privately held unincorporated organization from South Africa focused on B to B social media services.

Because http://cipro.gov has no record of "the social getwork" as a business entity, it is most likely that the phrase "the social getwork" as used by that firm is a DBA for an unincorporated sole proprietorship.
(South Africa business entity search http://www.cipro.gov.za/2/home/)

B) Because the proprietor's activity is primarily B to B services, there is no overlap with the identically named youth career app;

From their Facebook page:
--------------------------------------------------
A company specialising in seeing an ROI of your social media channels, through integrating your online identities and targeting your audience the right way. "

Description
Social Media has drastically changed the dynamic of
marketing and it can either be a company’s best friend or
their worst enemy. Gone are the days where the ones doing
the marketing are in charge; so with this fundamental shift in power, see a ROI in your businesses social media channels by using The SocialGetwork"
--------------------------------------------------

Hope this helps to clarify!

Photo of Bettina Fliegel
Team

Hi Dave. Thanks. Will have to read a few times to totally understand the business info. I was wondering though about confusion if one searches online for your team's app in the future.

Photo of Dave Zinsman
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Gotcha. Not likely. If the project moves forward then within a few months, with a tiny bit of SEO, a couple hundred shares on FB and LinkedIn, and a few features in tech articles and blogs, the first page and a half of Google hits should be completely saturated by the app.

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Team

Btw, ours is here - http://goo.gl/E7WNB7 and http://www.socialgetwork.org

Bettina, I made a rough sketch for the Premium users. To be transparent, I would say we are still working with the user experience in depth considering development for a strong story to pitch.
The two experiments you mentioned. We are working with Sergio on this. I am moving to CA from KS this week and I am driving all the way. So I am little busy with that. But by next week we must be in a better position to analyse every step you mentioned.

To break the ice with the premium users I would say : Premium users subscribe for the app details (backend applications of youth candidates) > They will make analysis based on social media inputs and other relevant info of the candidate > An internal employee network of a particular company to discuss the candidates efficiency based on all the interests and info that they receive > Collectively make decisions with HR and Departments > Hire the candidate > Search for more candidates in another department. I would say this part will be reverse engineering of the current recruitment process. Candidates randomly apply by making a selection > Employers make the choice making collective decisions.
I am yet to meet a lot of employers to take a feedback on this. Will touch base on that.
Bettina, you have been resourceful in asking awesome questions. I am going to add you in the team.

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Team

Bettina,

I am curious to answer another question of your's :
(you have made a wonderful research and spent a lot of time on this, Thank you and keep it coming)

You mentioned about Jane, a user who is not very active on FB and she says stuff like "I'm home" and how can we optimize a job search for her? This was your straight forward question.

- Our answer is simple and accurate. First of all we will be able to target youth who are using any form of social media (including OpenIDEO for example). The more they use any form of social (professional) media they will gain analysis and suggestions based on their feeds. This is our most relevant way to design a model to deliver number of opportunities for youth. What if Jane receives a Physics conference ticket with the help of the app? This is only providing her pathways for employment and not exact job offers. This is the misconception about the app. The app provides career opportunities and employment pathways for youth using social media. If we simply concentrated on employment referrals we would have been another LinkedIn. Please let me know where I can explain better with this regard.

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Team

Diego!

Working with youth in New York, primarily youth from low-income communities that had GEDs or a HS diploma looking for work...They started using linked in, the looked on http://indeed.com, the used monster.com....BUT actually said they spend time on http://www.snagajob.com/ and craigslist the most. After diving in deeper the entry level jobs on the other networks are actually not entry level enough. They require you to have a job before or have developed the 'soft skills' that these non-profit community programs end up providing. Its pretty amazing. In short there is a gap in the system, the question is how to connect youth to these opportunities, but also how to identify and aggregate them into one place. There is a gap between the entry level jobs online and lets say a 'taskrabbit', http://elance.com, odesk... I don't pretend to have the answer, but there is some space to serve these youth, the question is whats the right solution.

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Team

Thanks for pitching in Sergio!
Most businesses fail because they fail the "trail and error test" there is no right solution but many solutions to a single problem.

Photo of Bettina Fliegel
Team

Thanks Pri! Have a safe journey to the coast!
I will dig deeper and keep connecting!

Sergio - Thanks for posting about snag a job. Good to know about all these available resources!

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Great work, all!

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Hey Pri, I know you are moving, but any updates from the interviews. Glad we were able to talk yesterday, any audio/video you have please do share!

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Sergio,

I did go to the school today and I spoke to an old student of mine. She is in 8th grade and she was using FB every 30 mins and she had an IPhone. I did speak to her about our app and she said she would use something like that everyday. I had to teach her math so I couldn't spend much time on that. However tomorrow I will be going to two universities and doing a hand-on with them. If I miss on this then I have to catch up with CA students. It's been a terrific week head start!
This is my serious test phase ! Um!!

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Team

Did you show her the 'pop up app' and mock-ups? you are pushing for perfect, show her your prototypes and get feedback, thats what they are for!

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Team

Sergio,
I did show her the mock-up and she said she liked it..., In my opinion I dont think she understood the gamification part.. I had to explain to her with examples. She was also shy to answer questions. :) I did not want to make her feel awkward.

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Team

Team and Community,
http://www.jonloomer.com/2012/11/27/facebook-suggested-posts/

Take a look at this one and let me know what you think.

Photo of Sergio Marrero
Team

Hey Pri, What are you thinking of using facebook announcements for? Unless the link referred me to the wrong place.

Photo of priyanka botny
Team

Sergio,
Din't you see the circled (ovaled actually) Suggested by and Sponsored etc for collecting likes from the various users?
Of course we need to make a connection. There guys are not using any connections to refer people to like pages. We do not want to spam our users here. We need to keep this in mind people may think that this have no meaning to simply apply for irrelevant opportunities.
Just a note! :) What say on this?

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Team

Congratulations on making it to the Youth Employment Challenge Refinement list, Priyanka. We like how this idea meets young people where they are at – on social media – and leverages the tasks they're already engaging on a regular basis to help advance their career opportunities. Additionally, the efforts to develop a prototype and potential revenue model to sustain the business demonstrated your commitment and passion for the idea. For the Refinement phase, you might want to consider narrowing down how the experience will look like for a user interacting with this platform. What are the benefits and features it would provide to both prospective employees and employer? What prompts and processes will be utilized to connect young people to career opportunities? What are the next steps to continue to develop this idea in the next month? What are some challenges you foresee in this process? Are there specific people or skills you'd like to add to your team? We look forward to seeing this idea continue to develop. Check out more tips for Refinement: http://bit.ly/oi-refine

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Team

Thanks OpenIDEO for providing the platform to perform.

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Team

You can now grab some challenge-specific Refinement tips here: http://ideo.pn/ye-refine-tips Looking forward to your agile refinement-moves to strengthen your idea for impact!

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Team

OpenIDEO, here we are with our solutions:

-What are the benefits and features it would provide to both prospective employees and employer?

Solution:
*Employers will be able to view a pool of eligible candidates from various backgrounds, location and education levels. They will be able to make relevant choices and save costs on recruitment process. (US spends nearly $3 Billion in hiring process alone, approx) Secondly, job portals, student opportunity centers will receive more views from the youth who are constantly motivated to apply for their daily interests/routine based opportunity matches.

#At this point in time we will not be able to change the recruitment process but we can sync the DailyO app with the youth and motivate them to apply for these available career opportunity matches based on the translation of the app that uses word clouds, keywords search, hashtags, skill lists, content, image blurbs etc.
In short, a collective scenario of a typical user (youth) will be translated to the career opportunities available in the market using the DailyO app

*Employees or young minds will be able to make use of the app in term of viewing various opportunities that is based on their interests (all done by machines with 100% security) When they subscribe to the app, they will be surprised to see the relevant opportunity matches like student programs, college matches, career match, interest match, job match, location match etc. It will be inducing fun with relevance for youth to gain access to opportunity-loads. The whole process motivates youth to stay confident and apply for more opportunity pathways rather than being disappointed due to one-five lost opportunity. Among 10 youth who apply for 1 job, the probability of all 10 getting a job will be easier, faster, efficient and relevant.
________________________________________________________________________
-What prompts and processes will be utilized to connect young people to career opportunities?

Solution:
Both Intrinsic and Extrinsic motivation. Intrinsic motivation because DailyO is an app that engages youth to make career opportunity selection by surprising them with relevant career related opportunity matches. This becomes a cycle despite of rejections from the employer's side. Self-confidence increases in youth to identify their interest based matches. Search Engine is simply optimized to collect information (small data), track records, prepare testimonials and thus converted into extrinsic motivation factor for other youth to apply and engage in the app. A gamification design thinking can help youth to maintain consistency with the application and find that job that will satisfy their interests/passion.
________________________________________________________________________
-What are the next steps to continue to develop this idea in the next month?

Solution:
Speaking personally, I am 100% committed as I am termed "unemployed" as I am on a dependent visa status (H-4 visa) in the US where my husband works at NetApp and I am not allowed to work as per laws. I am grateful to NetApp for helping me via providing job relocation for my husband to Sunnyvale, CA from Wichita, KS. I am self-motivated myself to make it happen as it is my burning desire. Being unemployed for almost 2 years now with an engineering management research mindset, I felt the urge to devise ideas for the unemployment around the world. We will be moving on September 20th and I keep visiting Bangalore, India almost every year to meet my family. The duo Silicon Valleys will help me to develop this idea in terms of building registrations, marketing, outreach, research and future development. Also with the engineering know-how and being around friends who want to see me work will help me develop the APIs and design the product using HCD. With the pool of talented entrepreneurs in the bay area, a backup of Kairos Society - Student Entrepreneurs around the world, admin to at least three student/youth pages on Facebook containing 30,000 members will help me pilot the product with minimum costs using small data infographics as a kickstarter to sustainable model, moving on I wish to seek help for funding the product using advanced smart interfaces as the initial product will be made using open source and low level features.

I will be meeting Sergio Marrero on September 26th and Dave Zinsman (date not fixed) to discuss about the idea convert into real time product. Sergio shared relevant data with me that he experimented on previously with a similar project. As you can see the above conversations, Dave is constantly helping me the ideation by itself. To add more to it, Meena Kadri and Luisa Covaria are helping me with questions that keep me thinking for days to answer them. It makes me feel real.
I did speak to a pool of engineers who can help me build the entire product. I am waiting to design the product requirements once the process is finalized!

Photo of priyanka botny
Team

Continued... Solutions for Questions:

-What are some challenges you foresee in this process?

Solution:
Challenge #1: Youth behave differently in different geographical locations. Designing efficient behavioral - HCD product is a must and time taking. Not all will be involved in the social media and hence DailyO will be relevant to those who use social media in way or the other.

Challenge #2: Employers receive a pool of applicants which may result in mismatches for interests and job specifications. The challenge can be combated by conducting employer awareness strategies to change the way employers look at candidates ready for job. Ex: A diploma holder can execute engineer's projects but employers always look for education based best fit candidates.

Challenge #3: Optimizing the search engine strategies may lead to relevant information to match user activities to opportunities with redundancy and errors. Building a stable system means high investments in time, efforts and engineering costs. But this is non-recurring and a one time investment.

_________________________________________________________________________
-Are there specific people or skills you'd like to add to your team?

Solution:
#1: Research and Development needs high tech engineers who are experienced in developing applications like DailyO app in social media. Made some progress in reaching out to developers who are in the mobile app business. But the labor cost is high which demands using opensource and low level features.
#2: Critical Thinking : Sergio and Dave are helping me visualize the product challenges, sustainability and efficiency of the idea.

As of now, these are the two major areas to get going. Moving on yes, we would require resources to maintain, support and deliver better. Thank you for extracting the inner meaning of ideas in order to co-create value, together.

Photo of Meena Kadri
Team

Great details, Priyanka! Please think about how you might incorporate these answers into your actual post by the end of Refinement so that it is ready for our OpenIDEO Team + sponsors assessment (as they'll be focusing on your post rather than comments here) Also your scenario that you've given in a comment to Dave here is great and you can add something like that to your post (when you fill out the additional 3 Refinement questions we added. Click on the Update Button and scroll down the question area to see these new questions) Lots of awesome discussion going on, Priyanka – now's the time to start refining that down into a shining post that articulates your idea with as much clarity as you can muster. May the force be with you!

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Team

Thanks Meena!
I got this idea when I was dreaming about the social media interaction and opportunities. I personally login to at least 3 social media sites every 3-4 hours. I totally feel good to display my idea here at OpenIDEO. Thanks to all you lovely guys!!

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Team

Hey Pri – really digging the new ordering of your post. Fab to see you refining all the fab thinking, visualisations and conversations into an articulate vision. Keep it up!

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Team

Meena,
Take a look at the recently updated prototype design of the app. I took a look at the other challenges on OpenIDEO and found out that there were many people making apps and I thought this is the best way to describe what it really does - http://goo.gl/p0q04e

Thank you and others for the extensive support.

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Team

Loving the process clarification in the PDF, Priyanka. Though I'd tend to make the distinction that things like this are mock-ups rather than prototypes. Prototypes are when you actually get real people engaging with some kind of mock up / process to learn from how they behave and interact in order to iterate and strength your idea in a human centred way. So your proposed Bangalore experiment will be when you start prototyping in earnest. Can't wait to see how that goes!

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Meena,
Got ya! This was helpful.
I am waiting to get help from my wonderful team. We are having offline discussions to sync our meeting times. Anyway, we have introduced Sergio's prototype findings with a similar app like SocialGetwork. He did help us with the prototype details by sending me all the necessary documents of his research, findings with actions plans. I have used them as the Prototype Test here on the app. The mock-up storyboard will help to further implement this project with a cool development team. Is there some help I could get with that? That you know of.
Thanks!

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Team

Heads up: this idea is our Featured Contribution today! Great collaboration and clarification, guys.

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Team

Hey Community people,
Help me with some analysis : I would call it a prototype testing
Here's the slideshow of the app : http://myroutinework.weebly.com/

In order to conclude success in user experience, we need to record the following:
1. Gender of user
2. Age
3. Experience using the app prototype
4. Do you think you will use this everyday to receive updates on your various career opportunities?

I am making a survey on this particularly targeting ages : 18-25 years at the university campus. So far received 10 responses and waiting for more.
Give me some feedback, guys!
Thanks,
Pri

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Team

Hi Priyanka, coming late in the game but I'm really impressed by the research and the prototyping.
I don't fit in your target user (age nor social media use: maybe it's connected :-) but based on my friends and colleagues, I don't think so.
However, I'll try to get some students from NYU to check the app and give you user feedback.
Good luck with the next steps.

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Team

Thanks Anne,
I would say the target users are the ones who will benefit from it. Age has no bar in fact. To be specific and based on my research the age group that will be most benefited is between 16-25 years + or - can be included.
Did you mention that the usage according to your friends and colleagues is different?

I need a lot of help with this regard before development. For the next 2 months we would concentrate more and more on user acceptance of the app. Thank you very much for taking this to NYU. This means a lot to us. Let me add you into the team.
Cheers!

Photo of Anne-Laure Fayard
Team

Priyanka, this is what I posted on the blog of a collaborative space at NYU school of Engineering: http://greenhousestories.com/2014/09/12/the-social-getwork-an-app-that-might-help-you-in-your-job-search/
Let's see if people reply. I will also send more targeted emails and talk with students.

Regarding your question: I meant that I'm not a great user of social media (I don't have facebook for example) but that I don't think I'm representative.

If I have any other ideas, I'll let you know.

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Team

Also thanks for adding me to your team. I'll do my best to help.

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Anne,
Thank you so much!
You have done a wonderful job. We will be able to record as many possibilities, assumptions, interpretation leading us to clarifications.

And yes, not everyone has Facebook but most do. Btw, did you know that providing accounts details of any kind of social media would work for the app?
Do you have an account in Twitter, g+ or LinkedIn or any other? We will be using every social and/or professional networking info. May be even OpenIDEO some day if we can get their app interfaces. So that means you are networking in some way.

Networking in general means "Social" whether it is professional or social it does not matter. Also I would love to know what expressions do the users have when they here about something like this? This needs face-face interaction. Could you help me with that?

Cheers!!

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Team

Hey Community,
Need honest feedback. I am okay to accept constructive criticisms and correct the flow. Need a fantastic app for youth and this is going to be the change maker of the entire hiring process. Our youth are talented. We all know that everyone is gifted with some talent. Now is the time to connect them to the plethora of opportunities out there.
Thanks in advance!
Pri

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Team

Have you showed what you have to a teen yet?

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Hey Sergio,
Thank you for your feedback and time. I enjoyed speaking with you and look forward to continue discussing more.

I made an appointment with Wichita State University, Kansas today and I could download the app prototype on my Android tablet. It looks amazing. Looks like the exact working. My target age group will be from 18- 22 years esp for college going students who are looking for career opportunities. Thanks to you on this! I will be in the Student center at the university campus to see what they will say. I will make a marking based on gender, they liked it or not liked it and I will make a video of their response or even take a picture and share it with all of you here.

So far, I made 10 surveys - 6 students said they liked it a lot. 4 said that this app is not going to be any different from the existing job sites. (Note: they did not see the app but were asked orally)
Reports on the way!
Pri

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Team

Team,
Let's think about implementation, viability and potential to create employment opportunities and pathways for youth.

Implementation is a development work that involves gamification design. Secondly, viability w.r.t user behavior to the app. How can we test this with a test prototype. What will our prototype be? May be the simple storyboard implementation that is on the right? Thirdly, potential to create career opportunities in our case. What can we do more to create a great impact with our critical thinking ?

Would love to get feedback from the community on these aspects.
Thanks!
Pri

Photo of Angela Noronha
Team

Hi Priyanka! I'm not technically on your team, but thought to reply anyway hehe forgive me ;) re prototyping / implementation: could you use a modified version of Sergio's existing app? Not sure how his past experiment actually works. Else, you could start with a small sample of job opportunities with two or three attributes (e.g. experience level, matching interests, skills required), name the attribute values that match each job opportunity (i.e. assign "entry level" + "social media" + "community management" etc to the job opportunity "social media marketing associate"), then have your test users play a game / answer a set of questions that determines what their attribute values are (e.g. are they experienced workers or entry level, do they like / dislike social media, are they extroverted and therefore more likely to excel at community management). It's "programmable" in analog :D but of course a digital prototype would be way cooler.

In terms of adding to the idea: I'm concerned that interests aren't enough! Ideal jobs are where Passion meets our Strengths meets Market Value (or available jobs, or what companies are willing to pay for). So far the Social Getwork matches Passion with Market Value, but Strengths don't come into play! If the app could analyze people's interests (covering the Passion bit) but also offer the opportunity to take a StrengthsFinder test (covering the Strengths bit) then I think companies would be more interested to participate. Especially because while they do want their people to like their jobs, skills / strengths are more important to them. Just a thought! :)

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Team

I agree with Angela that adding the Strengths identification would enhance not only the effectiveness of the product, it would also provide potential employers with additional insights into candidates. For instance, if a potential employer finds the candidate's self-reported Strengths are not accurate, this would give the employer feedback about the level of self-knowledge that the candidate possesses. This EQ type information is difficult to obtain in the tradition "apply online" world, and could be very appealing to potential employers.

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Team

Priyanka, maybe you could start with a SWOT analysis (strengths, weaknesses, opportunities and threats). Just a thought.

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Angela, Daria, Jean,

Thank you for your feedback. Take a look at this one here : https://d3gxp3iknbs7bs.cloudfront.net/attachments/9f6e046a-1525-4ce4-981e-68d5fdc411ac.pdf

Sergio's app was a skill building app it was mainly for training purposes for entry level jobs - I will make sure I mention this clearly.

Secondly, I am yet to work on the gamification aspect. People usually mistake gamification for games. Gamification is a marketing strategy. I will not burden my users to work on quizzes or games. Social Getwork will be able to pick word clouds from various social media accounts provided by the users. Interests meaning the skills that they are endorsed for ex : LinkedIn and other professiona l networking sites. In social networking sites people usually post informal activities and sometimes formal too.

Thirdly, the app will be just doing things similar to what Amazon of any online shopping sites does. It is simply an app that picks career opportunities and posts it to it's users to view them based on various factors - profiles, game theory (not games), interests, words, hashtags, clicks, pages viewed, identity matches, location, shopping etc... Once a user downloads the app, he/she will be able to provide access to all the other networking sites on the phone/social media to gain useful career-opportunities.

- Talking about companies being premium subscribers for the app means that companies are seeing statistics of people applying for their jobs. We are simply increasing the traffic of applications and also provide premium services for companies that are premium users - recommending a person for this job after detailed analysis. We act as a HR resource for the company that is interested to hire the recommended candidate. Hence we get paid for it.
Does this sound like a value prop? Let me know what you guys think. I will make necessary edits.

Thanks lovely people!
Pri

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Team

Hey Beautiful Minds,

Take a look at this one here - http://goo.gl/p0q04e
Comments please!

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Team

links broken

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There you go : https://d3gxp3iknbs7bs.cloudfront.net/attachments/9f6e046a-1525-4ce4-981e-68d5fdc411ac.pdf

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Team

Hi Priyanka,

It's so exciting to see this idea come to life! Great job! You've touched on a very interesting insight that our daily conversations and habits on social media naturally reveal a lot about our passions and skills.

I had a thought related to your idea. Let me know if you feel this fits into how your idea is developing or not.

A lot of people post things on their social media pages that might not reflect their career ambitions. For example, I like soccer and may post about it, but I don't necessarily want to pursue a career related to the sport. Might there be a way for a user to designate specific posts or tweets, using a hashtag for example, that would limit what is drawn into the API and scanned for recommendations on job opportunities or shown to potential employers? Using this hashtag, people could then continuously "build" a resume from their daily social media activity by selectively marking only what they want to be considered or shown to employers.

You've inspired me to keep thinking!

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Team

Hi Caleb,

Thanks for your mind soothing message.
Social media is the hot stuff going on in the world. Some parts of the world hate it and some live on it. It is making an impact, no doubt.

Hashtag is a brilliant mechanism by which people can communicate to the world. But how many use it ? That is the question. Secondly, the example that you mentioned is a technical mismatch in terms of the App properties. But what about professional social media sites like LinkedIn, Google+, Pinterest or even http://about.me, one cannot be posting about soccer all the time on these media resources too, right?

 The App is not only built for Facebook but also for all the available APIs for other social media too esp. LinkedIn. If I am not wrong, the whole concept of social media was to advertise and tell people and engage businesses online (easy way) and make sales effortlessly easy. LinkedIn has a template to fill in a person's timeline of work. But this App picks data from all the updates that you make online (only when given access). It is smart and it makes analysis depending on the word cloud and information you present online.

This helped me to talk out. You cleared my fog!
Thanks,
Pri

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Team

Reading your latest explanation above helped me better understand your idea. Thank you!

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Caleb,
Let me know if I have to make some updates in the above description. Also I will be adding you in my team and you can add me too. We can work together on building an App.
What do you think?

Photo of Shane Zhao
Team

Priyanka, you might interested to check out Caleb's #resume idea: https://openideo.com/challenge/youth-employment-pathways/ideas/social-media-resumes

I think your ideas compliment each other quite well. And I'm excited to see that you two are already working together to refine both concepts further!

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Team

Shane,
#resume is more like a SEO ?
Can we see it that way for the "Social Getwork" app for making career opportunity searchs?
I am pinging Caleb to tap this issue to optimize searches.
Thanks

Photo of Shane Zhao
Team

Priyanka, great to hear that you've been pinging Caleb to push this idea forward. Loving the new name "Social Getwork!"

In addition to improving SEO, I was curious to learn more about how your idea can create positive behavioral changes in young people's daily online activities. Once they understand that there is a directly relationship between their social media activity and their career opportunities - then how might they change their habits for the better?

For example, if a young person gets more job matches as he/she spends more time reading news articles vs. playing games or reading celebrity news - then how would that young person be more likely to adopt positive habits? Caleb's #resume idea was a great way of teaching people to use their social media differently for job searching. I think the Social Getwork can also create long lasting behavioural changes as well!

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Team

Shane,

I was thinking about this lately. You cleared out that pain point that I was facing by asking me the right questions. Thank you.

Yes, #resume is simple and a strong way to optimize job searches. Talking about the positive behavioral changes in young people's daily online activities, this will create awareness online that will enable young people to post things that they are interested in. But on the down side, will it create a "pause" before making updates online as they will become aware of an app that is tracking them and they might not post stuff that seem out of career context.

To overcome this hassle, we will be introducing natural language programming and gamification principles consisting of two activity loops (progression and engagement loops) that will help mirage the user to feel that he/she is not being tracked. SocialGetwork is a friendly app that involves game-design thinking to suggest the user with career opportunities based on user activities, about me, pages viewed, likes, word clouds and other behavioral attributes incorporated in the app's programs. We will have to carefully design the system keeping this very important aspect in consideration.

On the bright side, young people will not know that the app is tracking their activity. I am awaiting some survey results from Wichita State University with this regard. Also Liz Guffy mentioned about a nice example - Amazon recommends books based on what you have read or browsed. Also online shopping sites recommend things based on the searches made online. I was also surprised to learn about a #TIP : when you open 2-3 or more online shopping sites in one browser the prices reduce automatically on either of the sites. This is trick I recently found out while buying a shoes. But I did not know I was tracked or my searches were recorded somewhere. This is the experience we will be creating with the young people on social media.

Long lasting behavioral change : youth spend a lot of time online to do various things. Sometimes termed as ''necessary evil'' because it brings a feeling of missing out on something so they are always online looking into their phones. Positive habits like choosing career options, spreading the app to others, connecting with people around as the app gives suggestions to do so, their online activities will change in engaging them for those hours they are present online rather than change of interests in posting things that is change-based after using the app.
What do you think about it, now?

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Team

Priyanka,

Excellent thoughts on this issue! Yes I agree that we have all become sensitive when it comes to how our daily activities are being tracked by social media. Using gamification principles to create responsive interactions with users only during the time that their using the app is a great way to look at this. This can prevent users from feeling that their online activities are being logged into a permanent database.

Perhaps there can also be some type of reward/ point system. Maybe engaging in activities that contributes to learning can generate rewards points. The higher your learning/ productivity score the better your matches with prospective employers. This can encourage users monitor their "productivity" without being hassled by streams of content that are based on what they click on.

But I love how you're examining the Social Getwork concept from every angle! And I love how you've already engaged real users in your community to fleshout how this idea can meet their needs. Can't wait to see what other insights you might discover next!

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Yes, that is the two loops I am talking about in Gamification- Engagement and Progression Loops. Users will gain rewards like phone recharge, Coupons for youth discounts, etc... our advertisers - value proposition.

Also youth will like the gamified configuration of the app. Which is simply not a career opportunity app but a gamified interesting app to help get small rewards. We need to work on this next.

Thanks for the support, Shane.
Looking forward for more insights from the team and curious to see our prototype.

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Team

Pri,
It's been great working with you in both ideas! I love the new experience map/sketch-up you posted below! Also, great work making the body of the idea organized, visual and easy to follow.

My main thought in general is that lots of the time, on social media, people aren't quite their real selves. I can see the app working great for people who are always posting on Facebook, but most teens post only a few times a month. I actually think Facebook is kind of "uncool" for the 10-15 generation. Instagram is more "in" with them, but it would be really hard to get data from just pictures. Also, in an effort to get likes, I think most posts are more experienced-based ("I did this") than interest based ("I'm passionate about this"). Most people don't really put all their interests and passions out there.

Would you compare your product to LinkedIn, for younger people? I think that's where people normally turn to "get work"? What are the key differences? Just that it uses social media data?

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Gavin,

Thanks for the wonderful feedback from a teen's perspective. This was helpful and you are correct!

If you take a look at the pictures in the image section of the idea you can see the key differences between social media and professional networking sites. I would say - Yes! It is a collective efforts of all the networking sites, socially.

One important aspect in game theory - Decision making. I will be working around on this for the user behavior and simple decision theory. This will help us understand the user psychology incorporating "Gamification" in the app that will engage the users to progress and post more interest related stories online.

This thought came into my mind with Shane's questions and I have updated them under the potential impact of the app. Check out the key behaviors of youth using networking sites.
Let me know what you think. You have a great processing mind.
Cheers to you.

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Team

Hi Priyanka. I thought this was an excellent idea - thank you for sharing. While access to social networks is still limited here in Congo, more and more young people have a Facebook account via their telephones. I wonder what role 'traditional' media platforms can play in the initial sensitization around this. Radio is the main source of information and news here in DRC - in developing countries, partnering with radio stations will really help to get the platform off the ground and make sure all the young people are fully aware of it.

I wonder if there are also ways to incentivize businesses and organizations posting opportunities via the application. Perhaps people who completed an internship opportunity could provide an anonymous review online of the experience? This could then help young people looking for work find organisations that were a good fit for them, and bridge some of the 'information gaps.'
Look forward to following this progress! alain

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Team

Hi Alain,
Thanks for sneaking into the idea.

Yes, radio was invented a long time ago and people get information immediately. In India its the same. But in the US, it is all online from what I have seen living in developing and developed countries.

Congo would definitely benefit via Facebook - famous social media in most parts of the world. If you could help me connect with a few locals in Congo, why not?
Secondly, take a look at our sustainability model - http://goo.gl/EAB24c (scroll down to the 3rd page) this tells you our monetization plan. Also take a look into the experience spread map - http://goo.gl/BYGqOC. Giving testimonials is the major way to spread the app. Another selling propositions will be "word of mouth" in local communities. It is simple, fast and impact oriented in short period of time.

I ll be moving to CA and will be meeting my team along with OpenIDEO to discuss about possible development using opensource and another breakthrough kickstarter investments to make small data spreads - using infographics online to post personas, testimonials, forward thinking on the social media to attract youth towards the app. At later stages we can seek for investments and connect many incentive programs to the concept.

What do you think about this? I haven't been to any African countries and this would be the best opportunity to collaborate.
Thanks,
Pri

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Team

Hey Pri- loving the new title and all the updates you've added recently, great work! Looking forward to connecting

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Team

Thanks Guy,
Special thanks to Dave Zinman for the title. He gets the kudos.
Updates was based on a 12 step model for developing social apps. I am glad to connect with you too :)
Cheers!

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Team

This is such an interesting concept! How would this differ significantly from LinkedIn though? Is the only thing that's different the fact that you pull data mostly from Facebook/Twitter (the more social and less professional networks)? I'm curious to learn if it's a good idea to make getting a job seem less 'professional' or 'corporate' than it really is by putting less of a focus on resume and more on interests and skills.

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Team

Hi Lance,
Thank you for taking a peek into our concept app.

The Social Getwork is an app that is interfaced with the social media like LinkedIn, Facebook, Twitter etc made exclusively for youth. For example there are many youth on LinkedIn and they have to subscribe for a premium service to get job recommendations. Whereas SocialGetwork engages it's users based on their various other activities along with their professional profile details to make career choices which is not a feature in LinkedIn.

For your second question - No, we will ask the users (youth or career opportunities seeker) to provide access to all their professional and social networks too. The app uses natural programming language and gamification methods to engage users and apply to interested opportunities. You just helped me to bring out the differences with application of the app and I will work on it asap.

Yes, our prime motive is to make it friendly using gamification features in order to refer career opportunities, informally. Our vision is to see through the employer's eye view by incorporating other contributions that my community and I made - Check us out - http://goo.gl/5I2oMm

Let us know more.
Best!
Pri

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Team

Hey All,
What do you think about this? It will help me bring more clarity:
Today's challenge question for the Team by Dorai Todla, an Entrepreneur - "But you are making an assumption that - What I put on my social profile is what I want to work on" View other challenge questions answered in the FAQs - http://goo.gl/bs9lfH

Possible Solution : Social media consists of both professional and social networks. We know that the education level, certifications/honors gained and the work experience shared does not change. But what changes is the "interests" of young people. They wish to catch up with the latest career news around the world. Thus, Social Getwork identifies interests based on their profiles and recommends relevant career opportunities.

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Pri,

Now I understand better the question that you were asking when you posted on TechCorps. It strikes me that many companies now try to infer user interests from people's online histories., e.g. Amazon suggests books you might like based on the past books you've purchased, so you might learn a lot from them. Your suggested aps holds great promise in letting youth know about job opportunities that might be of interest to them and organizations know about youth who might be interested in job opportunities they have, but ultimately, if I understand your proposed service correctly, you're going to need to let the youth pick where they want to apply and the companies pick who they want to hire. So, I think, you'll need to work that feature. Interests could include field, location, type of work, etc.

Good luck,

Liz

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Liz,
Yes, you are right. "Youth pick where they want to apply and the companies pick who they want to hire. " but I am not only concentrating on job opportunities but any career related opportunities like competitions for young people - 13 - 16 yrs old, internships, employment (entry level), meetups, events, happenings, summits, fellowships etc. This feature is included in the app using in-built data analytics and tracking system. that picks interests based on their feeds to the social media.

Very nice example you mentioned about Amazon. The app working similarly with career opportunities.
Thanks and best wishes to you too.

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Team

p.s. I love the title of your ap.

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Team

Thanks to Dave Zinsman !! He is the changemaker on the entire idea and still making.

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Team

Team,
Introduction and Welcome,
Chockalingum Eeswaran and Shankar Ghangadhar - http://goo.gl/H4MVUs who can help us in developing the NPL based development for the app. There are currently not on OpenIDEO but are active on Facebook. I did invite them to the OpenIDEO community. I am feeling confident as of now!

Also with the pilot study made on Sergio's insights have helped me to better understand the "Social Getwork's" roadmap. Check out the recent updates on the entire description, the various pdfs that explain the entire app story. Please let me know what I must add, do and transform.

Thanks !!
Regards,
Pri

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Team

We are discussing on the domain names that would be could to host the app on.
So let me know if this can a social business like a non profit (.org) ?
I got something awesome!! Surprise.

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Team

Hello Priyanka,

I think this is great! I am working on something similar focused on project based work for high school students. There are great learnings from this, thanks for sharing your idea! What are your major thoughts for sustainability and business model? Are advertisers paying?

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Team

Hi Sergio,

Thanks !
Right now, I am focusing on building a FB app just like the prototype that is displayed and it would be useful to track LinkedIn Twitter and other accessible social network APIs too.

Second, the sustainability of the app is to connect with relevant partners like Career Builder, Monster, Naukri (India), Simplyhired, Indeed etc to plan the income. Advertising is readily available on FB. At this stage, I am looking to build a low cost app to fulfill Facebook user's job matches. Later, it would be a good strategy to partner with relevant companies directly or with job search websites to make meet the ends.

High school students have always been my starting step to start my experiments. I would love to collaborate and work with you if this would be of help to you.

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Team

Hey Pri, sounds great. I saw your post on the webpage. I co-founded a concept just like this and we tested for the better part of a year. Students definitely wanted a streamlined connections to jobs and applications. I would love to share what I learned. Feel free to shoot me an email, may have some reports that are useful (Sergiomarrero1@gmail.com). Part of the challenges were not being work place ready, jobs on services like http://Indeed.com and http://monster.com not being entry level enough (if you are using those as your data source). I know high school students would love the application that centralizes all the jobs and makes applying simple (one click/one phone call). Part of the inspiration for my idea to focus on projects as it gave an opportunity of making a tangible set of activity they can do that can help get them 'job ready'.

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Sergio,

Definitely, it's time to make it happen.
Yes, absolutely. We can imagine that if everyone is trained and well connected to opportunities. One day we can see an employment sustainable world. If a person is 'job ready' and have the network to opportunity, then I guess one major challenge has solved leading to many smaller problem solving areas that can be brought to light with the help of technology and open mindedness.
Shooting you an email soon.

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Team

Sent you the files, happy to walk through them!

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Sergio,
Plexx was a great startup and you did have valuable outcomes. I have some experience working on similar lines in India. Check out some of these photos : https://www.facebook.com/groups/ruralpower/photos/

Also we will be meeting soon. Will get back to you by the 20th on this.

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Team

Sergio,
Leave your comment on the Pilot test. I would like to know what you think.
Thanks for great insights it helped me to save a lot of time.
Looking forward to meet you in person and also get your feedback. I read your post (with the VC and Dave's post) It was apt to the point. I did my best to make this precise. Let me know what to delete, shuffle, update etc.
Thanks a lot!
Cheers to you

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Team

Team,
Check out the new revenue streams. Advertising on social media needs value prop that needs a value to be created. I am simply using small data to start with. $25 for the app generation and $12.99 for the package creation. The API working will take a long time. Therefore in the meanwhile, I will be learning the mechanisms to do so. If you know anyone please suggest a developer who can guide me to do so or free courses that would be relevant for me to engineer the design. It would be great idea to start off with "hashs" to attract people to follow the new topic. Small data analytics will help us get to the audience in terms of a blog, facebook infographics etc. This will create a greater value proposition. Finally, we will be able to gain access to the critical mass online.
I just had the above dream this morning. Would like to know if this can be a reality?
Thanks,
Pri

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Team

Hey Priyanka!

Great to see all of the progress! It's great that you're thinking about viability: production, revenue, etc., but I wouldn't worry too much about those things until a little later in the process. I feel like we may still want to work on "desirable" a little more before stepping firmly into viable and feasible: production and revenue. We may want to start with:

A) Comparative Customer Journey Map
This is something that I'm working on for my ideas as well. It's a basic visual that explains how customers interact with the product, and how doing so delivers value or solves pain points. To do this, we need to come up with a persona. "Tom is 19 and not sure about his career path. He's done A, B, C. He likes A, B, C." etc.

I'm working on my customer journey map, and will be happy to help you with yours. If you can post a couple detailed personae, I'll take my best shot at a customer journey map!

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Team

Thanks Dave. You are of great help!
A customer journey map sounds doable and helps me to visualize the activities.
I saw some of your examples, they look great. BRB

Photo of priyanka botny
Team

Dave,
Leave your comments on the updated idea. I would love to hear from you.


Sergio,
Please take a look at the sustainability model. I discussed this with a few people yesterday, they seem to have liked it.

Photo of Dave Zinsman
Team

Hey Priyanka, congrats on making it to the next round!
That's a great start for the journey map. To further dial in the map, it will be great to outline the specific pain point. You can see how we did it for Rhemah's journey map here: http://goo.gl/g1As0M

Basically, we showed the current basic journey for her customers, and the pain inherent in that journey. Then a logical flow to the solution.

I've added a note to page 1 of your journey: http://goo.gl/QC2Lh9

To get further insight, it would be great if you could join the same exact conversation over on Pop Up Bus: http://goo.gl/TcpOku

A great short read on the role of a "specific and compelling problem statement" is discussed in more detail on page 5 "define mode" of this Stanford d.school design thinking guide http://goo.gl/klvHNz Highly recommended!

Hope this helps!

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Team

Dave,
Wonderful! I kept gaping at Rehmah's flow. It is valuable. I will promptly follow the conversations you guys are having. Also I will add the "pain point" - did noy think of this before. BRB
Thanks like a ton and same to you too on the Launchbox. I am excited to see all the wonderful prototypes and the problem solving areas.

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Team

Dave,
I was thinking about the "pain/need" but then I thought this will simply be a pop-up or a email (without spam) that lands in a person's profile/email. From the user's perspective, what would be the pain? Here my users - some of them lack direction, waste time on social media, learn new stuff, enjoy, entertain themselves etc... They looking for opportunities... will this be the pain area?

Photo of Dave Zinsman
Team

Hey Priyanka,
Think of it this way: [Problem -- Solution]
A product isn't a "solution" unless it solves a "problem."
Think of human-centered design as understanding "human needs" or specific problems, and creating solutions for that specific problem. This is where you've really got to dig deep and try to understand your users, their thoughts, dreams, wishes, etc. Understand their problem, define the problem, and design a product that solves it.

Yes they're definitely looking for opportunities, but why aren't they

a) Finding
b) Identifying
c) Recognizing
d) Translating
etc.?

What is the specific problem youth have that you want to solve? Peel back all the layers to get to the core. Dig deep, you'll find it!

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Team

Yes, Dave!
I am able to connect the dots now.

Photo of priyanka botny
Team

Dave,

The problem with youth is that they are unclear about their career goals. It simply does not match their interests/passion with the jobs out there. But creating a work culture that encourages their interests will bring motivation among employees who join as youth.

The simple solution for the problem is DailyO, an app that analysis their involvement in social media updates along with "about me" from the various inputs of the media will help in recognizing the talent pool to suggest opportunities in the employer's market. Could be any of the opportunity-load carriers like competitions, college boards, jobs, internships, volunteering, part-time employment.

For example: Ravi is a singer and he loves to put in 4 hours singing and he loves to post his video on Facebook. He is 19 year old Indian and has completed high school. He did not like to go to college because he loves singing. All that he does is to sing and post about his passion, collect information, read articles etc online. He is searching for opportunities! There we go.... DailyO would simply fit his search hunger to feed him with opportunities on the other side of the planet. Say there could be a singing competition like American Idol for which his videos made a significant impact in America. He simply gets an opportunity to sing forever being paid. Well, this may look exaggerated.

Let me share my story - I studied at a local engineering college in Bangalore. This college was in a rural area. In case I missed going to college, I had no where else to go other than going back home. I had a burning desire to go out than sit inside the college listening to lectures. I was bored. I wanted to implement my studies year after year. I never got any opportunities to intern as the concept of internship is only for experience before getting a job in Bangalore. Therefore, I created work for myself. I went to the rural areas and started learning about their problems. Some did not have toilets, child marriages were common, 16 yr old girl gave birth to a baby etc. I was challenged and felt determined to work. I went online started posting on the social media back in 2010 talking about education, rural, urban communities etc. That is how I created : http://weeindia.webs.com/ourprojects.htm at schools and rural areas. In 2011, I got an opportunity to represent India in the US at NYSE and UN for a summit to discuss and make partnerships with people around the world. Again I applied via social media suggestion when I got selection for this program. Later on it was all inter linked.
Bottom line: I followed my passion, learnt engineering stuff by doing than learning, still hungry for more opportunities and got introduced to OpenIDEO and here I am. It is an opportunity-cycle and social networks are the reason behind the entire upbringing for the modern information world.

Let me know what you think. How best can I define in terms of the language and know-how?

Photo of luisa covaria
Team

Pri,
This is a great scenario/insight to explain your idea. It's about helping young people carve their pathway to employment since they are usually confused.

This idea doesn't seem to be about job matching – which is what I thought this idea was about all along . I highly encourage you to work with a couple of young people, analyze their facebook data and share highlighted options of possible pathways for them to follow. This could take the shape of also showing them a few fellowship/employment opportunities based on their data. While you do this get their insights: Do their behavior in social media really reflect their passions? Are the suggestions you are coming up with relevant and interesting to them? After you try out this experiment or a similar one, focus on the product. But before you develop any technology, you might want to consider focusing on the story of how it all began and finding analog ways of solving the problem you have identified for similar users.

Great story and insights.
Dave awesome provocation!

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Team

Luisa,

Primarily, it is opportunity-matching app rather than job matching (only) app. We will not be able to recommend jobs to 13- 17 yr olds as the employment opportunities are nil for them. Some countries ban child labor. But internships, fellowships or to put it in one word I would say "career opportunities".

Data Points from Social Media Analysis:
I did take some sample word matches like game, help, gofundme, support are major word usages and began searching them on job/opportunity sites. All this happens automatically on the app. But for now I did it manually. These word clouds will be searched as keywords and keywords convert into opportunity descriptions. Thus, we will be able to recommend specific opportunities for specific careers.
Also the prototype is just focusing on Facebook as an example. But the actual product will include feeds from many other social media sites too.

Specific Q&A:

-Do their behavior in social media really reflect their passions?
Ans: That is the closest we can get to their passions. Say for example, I like games and I play Farmville, Candy crush etc and I send invites to my friends. This is my daily routine on social media. This daily routine of mine can be interests or even passion. But my real passion to understand the game thinking behavior in these networking games that use competition. That is my passion. I play the game for fun. But I really play the game because there is some passion (intrinsic motivation) involved in it.

-Are the suggestions you are coming up with relevant and interesting to them?
Ans: Yes, http://studentcompetitions.com is one such example that can attract youth to apply. But it takes time to search the specifications using age, education, location limitations. Therefore, DailyO app will be interesting to apply directly based on their interest track records which is recorded by our stats.

Hope this helped to understand better.

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Team

I think I must work on these specific tests:
Youth entering social media > Analyze Data (in real) > Highlight possible pathways for them to follow > Opportunity Exploration.

The above process needs a solid explanation in my description. This is the heart of the app. I am on it, Luisa!

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Team

Luisa,
I was thinking about the following post that you mentioned:
"This idea doesn't seem to be about job matching – which is what I thought this idea was about all along "

The beginnings of the idea was job matching opportunities. Later on I realized that job opportunities means a full-time, part-time or contract work. I simply made a wider pool of opportunities called "Career-Opportunities" which brings greater impact.

What you were thinking was correct but after some analysis I included other opportunities areas and made updates to widen the benefits.

Photo of Meena Kadri
Team

LOVE the new Social Getwork name! #genius

Photo of priyanka botny
Team

Kudos to Dave Zinsman!! He is an awesome team :)

Photo of Gavin Cosgrave
Team

I love the title too! Get work!!! Dave also provided my title, so I've seen the benefits of his work as well. :)

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Team

Ah! He is a changemaker.

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Team

Pri! Great stuff, any tests with students planned coming up?

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Team

Sergio,
I was able to record some details here @ Kansas with previous work done at Bangalore, India. Technology is a must in rural India and I am striving hard to make connections to implement some awesome non-wifi training based jobs at a place near Bangalore. This project will focus mainly on farmers education and marketing. Also their sons/dau who migrate to urban areas thinking that they will perform the best in the software industry. POP-UP BUS is one of the means I will conduct this upcoming event during Nov-Jan time frame.

Secondly, for now, I am simply visiting WSU (Wichita State Uni) to collect information about job opportunities. This should help us understand the pain/need quotient. Talking about teens in the US, they are way different from those of Indian teens. I must go one at a time right now as we have to focus one geo region and within my reach, I have Kansas. I closely work with a school called Brook Tech and Art magnet school and I will be reporting some details on this asap.

Did you take a look at the sustainability model? I just wanted to bring in a different look altogether for the kickstarter. It's fun!
Let me know what do you think about the approach and steps.

Photo of luisa covaria
Team

Wow team,
I am super impressed to see how much this idea has developed. Great UX map and updates. Keep up the great work!

I am curious to learn what overlap did you find when you ran the test with the Facebook Stats feed and the sample job site. Are there jobs available that leverage youth's use of social media? I see clearly the value add for youth with this initiative but I am curious to learn more about employers' insights and whether there are employment opportunities existing for youth with these qualifications.

Photo of Meena Kadri
Team

Looking forward to details from when you test with students as well, Priyanka. I'm keen to know how the students feel about the options that turn up for them via DailyO. Surprised, confused, inspired, non-enthused, amped? Do they feel like taking action on some of the suggestions? What opportunities do their responses pose for DailyO? Will be interesting to learn from their responses as you continue to build your exciting idea.

Photo of priyanka botny
Team

Thanks Luisa.
Checkout http://goo.gl/fmxskH - Wolframalpha for the exact stats of Facebook for example if you have a Facebook profile. It will give you all the exciting details from many years. Details like word clouds, pictures posted, friends you made, the exact updates (containing words) are all the information that you will receive. When the two APIs ( Wolframalpha and job board)are synced together we will arrive at the interest based job matches on the display app - DailyO.
Yes, there are opportunities (internships, jobs, competitions, happenings, networking events, social gathering, college referrals, location based career growth) posted in the app. Any partnerships that is got to link the career growth of youth will be linked to the App - DailyO. These are the opportunity-benefits from the employer's perspective.

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Team

Meena,

Feelings of the youth depends on individual motives. However in my experience, having worked with schools students (ages b/w 13-18 yrs in both India and the US) has helped me to understand that esp. in this age group, they are not keen on pursuing a set career goal.

All they need is a right channel to walk through. School provides them with learning and extra curricular activities but do not directly help them to gain employment. We know that they all are hooked to the social media world (from big data stats) and they all have something to speak about in classrooms, namely, Candy Crush Saga, Temple Run, Pandora, Aliens - these are some words I hear from the age group 13-15 yr sold youth. Facebook, Twitter, Gtalk, Meetups and related activities - these are the word clouds that I hear from the age group 16-24 yrs.

When I make a GAP analysis between the opportunities out there to the word clouds that these youth make (activities in a day), I infer that there are interest matches that can be done. Now the point of interest is - "The way one feels about the DailyO app", I would say it is simply just like any other app on social networking sites but built for career growth purpose. For example, Daily Horoscope, Famous Games (Candy Crush Saga, Farmville) are most famous and most downloaded/subscribed app on Facebook only because games boost dopamine levels in the user/player and some personal apps like Daily Horoscope helps them satisfy personal interests and solves curiosity but the big different is that they all may/may not provide tangible benefits like coupons, extra coins to play or provide solutions to daily problems. They all simply support the process on daily basis. DailyO attracts youth specifically age group b/w 13 - 25 years in developed and developing economies (especially) who are seeking for jobs/opportunities.

Ages 13-15 years - They do not have set goals that are concrete that they can decide today and move along that path as the opportunities out there varies. A student is interested in becoming a veterinary doctor but as he grows he has other opportunities to explore like working for a pet-care shop. Middle School level is a crucial age to catch them young. Therefore, an app like DailyO can help them foresee their interests and help them build further on their interests and also participate in various opportunities at this level like competitions etc.

Ages 16-21 years - This is an age group that is set grooming to see the world ahead of them. Developing passion/interests towards one's career path becomes necessary at this stage. Every student discuss about their future with gender based career goals from this stage on wards. This helps us to visualize the social media feeds that correlate with the interests out there. For instance, youth like to talk about their interests on social media to get the feeling of the future "them". They are out of their fantasy world at this stage. They start developing and looking for opportunities that are related to their dopamine levels going up! Student X is interested in music and he/she wants to pursue bachelors in music but the job matches are less as the world today has hyped STEM opportunities at large. Therefore, an app like DailyO can help them stay connected in a cohort to feel the opportunity-impact that they will get from what many term social media as "necessary evil" that sometimes increases peer-pressure. The app will help them prepare for the opportunities out there posted on the analysis based data and make a decision to apply to the plethora of opportunities to study further or take up jobs or make any career choice that is available via the platform.

Lastly, ages 22 years and up - Most of them have some kind of job at this stage with college degree and other achievements. Majority of these people are underemployed in the developing countries compared to those of the developed countries but they are active on social media. Therefor, the app will help them seek better opportunities based on interests including geographical location based career choices, alternatives for the career, suggestions for building entrepreneurial models etc. At this matured stage, youth will be benefited to make decisions and apply for plethora of opportunities that is posted in DailyO.

In short, DailyO is a one stop place for youth to seek career opportunities at various levels. Most of them will be surprised to see opportunity posts related to their interests and keep checking for search engine optimization. It is a cycle of opportunities. The key is to develop a youth friendly design that engages and encourages them to embrace the platform.

Photo of priyanka botny
Team

Meena,

I would like to answer your specific questions - after deep thinking.

-What kinds of things might he be posting on social media to turn up these results?
_________________________________________________________________________
Solution:
Posting stuff on social media will is not under our control. This can be under our control only when everyone know about the product capabilities that it is tracking user's posts etc. Usually when we search for things online our browser settings by default would have turned on the tracker. Hence we get advertisements related to our search queries. In similar context, I would say for the first time user of the app will have minimal opportunity suggestions. For example: I joined Facebook in 2009 and when I get my stats performed it will give word clouds on business, entrepreneurship, marriage etc as these words were used at large during conversations, posts and updates. The results would be best suited for youth who post everyday. Whats-app is another great app to track conversation word clouds. In my research, I can say that youth who use social media daily update, share, post, network etc every hour at least.

-Do they feel like taking action on some of the suggestions?
_________________________________________________________________________
Solution:
Yes, there are fun apps that take a quiz of the person to analyze his career path. It says, "Who would you be?" - After the analysis is completed the final result will be a Doctor, Lawyer, Engineer, Gamer etc. I have access to at least 2000 friends on my social network. From the observations made, I can say clearly that an opportunity ping will prompt them directly to apply or make a decision. Some of them will be surprised that the app is actually making suggestions that they cannot gain know-how even through opportunity-load portals too. Making API connections, partnerships is the key factor for DailyO.

-What opportunities do their responses pose for DailyO?
_________________________________________________________________________
Solution:
The future of DailyO - Approaching employers to adopt daily based job specs.
Some examples :
Fun Developer, Google Traveller, Growth Analyser, "We need a person who can cook, talk a lot, stay motivated and build interactive apps for humans" this can be the extension of the routine based job search criteria. At this point we cannot change organizations but we can propose to them. Creating value prop for employers can be a the next level of the app that can save lot of money and ease hiring process. There are many jobs available but the skill set match is the problem and employers are looking for education qualification where many youth drop out of college due to personal reasons. We will be able to tackles this issue of underemployment and encourage employers to hire based on skill developed on daily basis than on educational skills. We all know that everyone cannot gain access to quality education in many countries but businesses are developing in those countries by outsourcing human resource.

Secondly, we will be able to get testimonials, record placements and build customer satisfaction as a B-C market and invest in other products to help analyse, build, evolve skills that are necessary for employment.

Photo of luisa covaria
Team

Hey Priyanka,
I tried to follow the link provided but when I click on analyze my Facebook data, it asks me to log in and input a lot of info. Should I do that? I am still not very clear on how do daily activities match open job offers. I'm sorry if you have explained this somewhere and I have missed it. For example my facebook lists where I work, where I have been, frequency of words in posts, people I interact with. Will words be matched with those on job openings? How is my facebook information compared to job listings? Do employers find facebook data reliable as a mean to vet candidates?
Amazing work so far, excited to get a better understanding of the specifics of this idea!

Photo of priyanka botny
Team

Luisa,
When you go this page : http://goo.gl/fmxskH (Wolframalpha) > Hit "Anlayze my Facebook Data" Tab on the page > Provide your Facebook login details > It says " Loading Facebook Data" > Wait for 5- 10 secs depending on your internet speed > You will see the below attributes:
1. Input Interpretation
2. Basic Personal Info
3. Basic places like hometown and the places you visited
4. Activities
5. Types
6. Weekly Distribution
7. Post statistics
8. Post Lengths
9. Word Frequencies
10. Word Cloud
11. Most Liked Post
12. Most connected post
13. Check-ins
14. Weekly App activities
15. Photos
16. Friends Gender, Relationship stats, Ages Demographics, Local time
17. Color coded friend network in different geo locations
etc.

The process is simply to program the API (Application Programming Interface) of Wolframalalpha customized stats with the plethora of social media APIs that are readily available. Facebook, Twitter, LinkedIn these are the top social media used by 13 - 25 year old youth. In my friend list alone, 1500/1600 friends have updated their profiles and it is easy for me to handle my stats. Check out for yours too!

DailyO can also use collaborative consumption market just like AirBnb to make recommendations among the friends network for opportunities.

Answers to your specific questions:
-Will words be matched with those on job openings?
Soln:
Yes, for example in my Facebook stats I have used the word help, Gofundme, game a number of times. DailyO app is a smart app that recognizes these words and make matches appropriately (age, gender, interests, liked pages, etc) It will use these data feeds to the opportunities out there like internships, competitions, employment, networking events, happenings around the city. DailyO's value prop is that it is free for social media users. Premium users can download the Android/iOS apps for a small cost say $3.99.
 
-How is my facebook information compared to job listings?
Soln:
As I said, the data stats API and social media APIs are linked in DailyO's database. DailyO makes the match analysis to find suitable career opportunity listings. This takes at least 1- 1.5 months of full time development work plus support & maintenance work there after. Mostly, the APIs are opensource. The sample prototype is simply an RSS feed of job site and I have mentioned the sample social media behavior using Facebook as it is fun to use at the moment. I am still in search of a developer who can help me program the APIs which will be my next steps. Initial development requires investment and partnerships.

-Do employers find facebook data reliable as a mean to vet candidates?
Soln:
As I mentioned, it is not only Facebook data but also data feeds from LinkedIn, Twitter, Pinterest etc (for which the APIs are readily available) for doing these activities, I believe we do not need to partner with any of the social networking sites. They are readily available.
The other side of the coin is - Employers. From what I understand, employers are not directly involved in the hiring process (except for those who list on our partner API companies like CareerBuilder, Indeed, Monster, http://Internships.com etc) As DailyO, we will simply ease the process of hiring and reduce costs for companies in the entire recruitment process by providing youth-interface to apply. Employers can register directly on DailyO's app site to perform suitable matches to hire candidates by connecting their job portal (listings) to our APIs. In order to showcase value prop and enter into the market, we will need to use opportunity-load's interfaces to create that USP, at first. At later stages when we connect to companies by growing our network, we will be able to see employers directly connected to the app. For this particular question, I would answer "yes", employers will be able to see a value once they receive 100 applications for a position while they are receiving 10 applications previous to DailyO. The number of applicants will increase and even when rejected, youth still have more opportunity recommendations based on their interest area. They will strive to apply more as it is a one-stop place for opportunity-lifecycle without loosing hope and confidence.

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Team

Luisa, Meena,
We would like to know about the UX Map: http://goo.gl/kBf5KS and the Experiments that we conducted: http://goo.gl/45hLMN
Thanks!

Photo of Aditya Brahmabhatt
Team

Hey Priyanka
I really like the idea of looking at daily habits of people and leveraging that in the job hunt. I believe a lot can be found about a person through that process. Intrinsic Motivation, at the end of the day, is the most powerful driver of great work.

So you want to work with social media websites to create profiles of routines, that companies can access to look for the right candidate?

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Team

Thanks Aditya, yes "intrinsic motivation" drives us towards work everyday. I like talking a lot with people and socializing at workplace this helps he to interact better with colleagues, friends, family and customers. Something that drives me keeps me going. I was reading about LinkedIn's VP who is apparently a Chemical Engineer and has work ex in Chemical industry but now his work is totally different. Interests and routine change according to our lifestyle, family changes and adaptation to the change.

Yes, a back end system that recognizes profiles of people based on their "About me" or the posts that they post everyday depending on their whereabouts etc. This smart connector will be able to create profiles and match them with the employer's list of job roles available.
This connector performs 2 major tasks:
1. Pattern recognition of routine matches instead of keyword match
2. Gap analysis between routines and job roles
I think it will be simple and easy for Facebook, Twitter, Google+, Pinterest and other sites to do so.

An app for instance can be introduced and implemented soon. Bitstrips, how about that? It has 20 million users right now but has a controversy, though. But it will help to ease our case and conduct light weight experiments.

Photo of Dave Zinsman
Team

Hey Priyanka,

I like the idea of a way for job seekers to highlight their activities, and how it can add to a whole candidate picture for hiring managers.

So looking at 3 criteria for design outcomes: desirability, viability, and feasibility, let's take a quick inventory of the concept.

Let's test some assumptions of the concept, and we can tweak it if necessary:

First, desirability. From what I understand this solution is meant for companies; companies are your users. ---> What deep pain point do companies have that makes this solution highly desirable?

An example from another industry:
------------------------------------------------------------

A 2012 joint study by Symantec and the National Cyber Security Alliance showed that 84% of small businesses have no formal cyber-security plan in place. Visa Inc. (V) states that more than 90% of data breaches reported are from SMEs. A Lexis Nexis study, "The True Cost of Fraud," shows that annually merchants lose $190 B, Banks lose $11 B, and consumers lose $5B.

Some pain points.

1) 84% of SMEs have zero cyber threat contingencies, and they're paying billions because of it.
2) Visa Inc. is losing millions every month because SMEs don't have cyber threat contingencies in place.
3) FACT---> Cyber Fraud is an unsolved $190 B/yr. problem.
4) FACT---> Solutions that can save consumers, banks, and merchants some of that $190 B would be highly desirable.

If you can come up with a cheap and effective way to sell cyber security services to SMEs, and demonstrate sales of that solution, you've got the most important design factor ---> Desirable.

If this challenge were about cyber threats, the proposal would be:

"Cheap and Effective Cyber Security for SMEs"

You've got desirable, now you've got to make it feasible and viable, which is where all the details of your product, business model, etc. come into play.

resources:
True Cost of Fraud:
http://www.forbes.com/sites/haydnshaughnessy/2011/03/24/solving-the-190-billion-annual-fraud-scam-more-on-jumio/

SME cyber security:
http://www.eweek.com/security/cyber-security-threats-unaddressed-by-small-businesses-symantec/

Visa Inc. 10k
http://investor.visa.com/annual-report-meeting/

-------------------------------------------------------------------

What we need to start out with for this idea is doing some basic research similar to above. This type of basic research is in my opinion a prerequisite of any design approach. Design thinking is user-centric--a deep understanding of the user. But you have to "have" users before you can understand them.

Let's shape desirability, then we can think about feasible and viable.

Photo of Dave Zinsman
Team

PS: Must-see Lean Startup Vid if you haven't seen it already! see "customer segments" explained at about 00:55.
https://www.youtube.com/watch?v=QoAOzMTLP5s

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Team

Dave,
Thank you for your constant encouragement in providing so many details.
I have updated the pictures for this idea. Please take a look at it.

Of course, designing routine based resumes is feasible! Considering youth and growing usage of internet (social media) users, the SEO can help ease feasibility too based on the user's interests, activities. Employers also need to make some changes here. i.e to define their job roles based on interest levels to increase motivation to work. Everyone would love to be their own boss. Unfortunately, we all know that everyone cannot own. Fortunately, we know that jobs that are based on the person's interests and routine can help meet the ends and get them a job. For now I am speaking about social media user as the number of social network users around the world will rise from 1.47 billion in 2012 to 1.73 billion this year, an 18% increase. This one is a good read : http://goo.gl/WbgDpD

I am thinking of a medium in which we can refer jobs to these users. Ex: India is the 3rd largest producer of Engineers in the world. Majority of them work for non-engineering jobs, some are underemployed and some sit at home after marriage (women engineers). Can we make this a customized service to reach billions and refer them with the jobs based on their routine work which they actually share on social media?

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Team

Cool, great visuals!

I can see how job seekers would like being able to find jobs that fit with what they like to do. But I'm not sure if the concept is viable or feasible for companies to implement on their end.

Let's think about a typical current basic user journey:
----------------------
Sam is looking for a job > Finds opportunities > applies to opportunities.

Here's a typical journey of Sam's application:

App received > ATS (app tracking system) sorts app > HR rep is given matches based on a keyword match query > Relevant matches are highlighted > HR rep scans relevant matches for about 6 seconds each > If after the initial 6-second review and application warrants further review, the HR rep saves it for later review.
----------------------
What we have to ask ourselves is "will emphasis on what I do in my spare time get me into the review pile after a 6-second initial glance?"

Keep in mind that quite often, an application isn't a simple copy and paste of the user's CV. Most online job application systems for example require the user to input work experience line by line. There is sometimes a field for "interests" or "other relevant information," but not as part of that initial 6-second space.

In order for a significant number of companies to be able to build personal activities as part of candidate evaluation into HR practice requires: modifying current HR practices; creating new procedures; training HR personnel on new procedures; modifying existing information systems--in short making fundamental changes to current practices.

I agree that it would be great for job seekers to be able to find great job matches based on their interests, but I don't know if it's desirable, feasible, or viable to build the concept into how companies hire. It may be best to focus this solution 100% on job-seekers. The value proposition of this solution may be best if it doesn't rely on buy-in from companies. What do you think?

Take a look at this link about how CVs are viewed by HR reps:
http://www.businessinsider.com/heres-what-recruiters-look-at-during-the-6-seconds-they-spend-on-your-resume-2012-4

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Team

Some more details for creating routine based resumes :
1. http://goo.gl/Ws7cAO - The power of sharing personal stories online
2. http://goo.gl/wPoj6R - Help in our research

How many unemployed youth are using the social media?
How many employers have openings for common routine based jobs? are some of the questions that needs answer.

Interesting way to look at it would be to find common routine based jobs with qualifications. A small part of our resume also contains hobbies... but we simply mention about it in words or short phrases. In other words, this is the emphasis on which the job seekers will be motivated. Some of us use our hobbies like dancing, volunteering, teaching etc in real work too. All professions need not be focused on management, engineering, law or medicine. It can be a combination of both qualifications and routine (hobbies too) or simply routine based.

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Team

Well, my last message was extension of the previous one.

I think you are right!
Changing the HR process is time consuming and nearly not feasible at this point in time. Our focus is simply to make "job search" easy for job seekers. A routine based resume helps in identifying key skills that a job seeker has trained him/herself to do from years. Based on the social media updates, our ATS (app tracking system) can make the job search effective.

Example: CareerBuilder / LinkedIn / Facebook etc (Social Media)
--------------------------------------------------------------------

Job seeker logs in > Enters details including qualifications, interests, routine work and checks all that applies or updates status, checks in, tweets, upload pictures > The ATS makes the search easier by 60% or more > Receives job references > Applies for jobs > Logs out

----------------------------------------------------------------------

But this is not a sustainable system as the job seekers may not receive a job offer at all as none of the companies require his/her routine tasks at their work or simply the 10 sec glance did not pass at all due to factors involving less data received, no updates or even because of the mismatch.

Can a system be created to make HR process easier to read the ATS better in 10s?
- I can meet a few HRs in town to ask about their reviews. I am sure you have some reviews too.

Photo of Dave Zinsman
Team

The HR thing is definitely a huge nut to crack. Not uncrackable, but definitely unlikely in our spare time over the next 20 or so days :)

Could this project simply be a Facebook app?

Photo of priyanka botny
Team

Yes, we could start with the FB app to fulfill the challenge. That is doable. But I have not tried my hands on the apps yet. Do you know someone who could help?

Photo of Rehmah Kasule
Team

Dear Priyanka,
You have a great idea here, just wondering how you would promote the website known to the general public, and will you consider employers paying for adverts on the website as they post their vacancies. I think aloud on sustainability and income generation if it is to run as a social enterprise. The question is, what is in it for you and how do you fund the daily operations because it will require constant updates since jobs will be coming on and being taken up on a daily if not hourly basis. Just thoughts.

Photo of Dave Zinsman
Team

How about a simple scrappy prototype :)

Photo of priyanka botny
Team

Rehmah,
Thanks for your inputs. The app market has a lot of ROIs to see. It would be a for-profit app just like any other app on Facebook (example). Google and FB allows us to make apps for free and I guess a min $25 is required to go online. Advertisement industry has grown like a giant in the past few years because of social media. Also I think the main strategy for starting Google+ or Orkut (previously) or FB or Twitter has a huge ROI coming from advertisement and premium accounts. The pricing can be made based on how good out app really works. :)

Photo of priyanka botny
Team

Dave,
I am trying this... right now :) Thanks

Photo of Dave Zinsman
Team

Awesome, looking forward to seeing our first prototype! Have you seen this prototyping site? http://www.invisionapp.com/

Photo of priyanka botny
Team

Dave,
I found something very interesting while building the prototype. See this : http://www.wolframalpha.com/input/?i=facebook&lk=4&num=1

Photo of priyanka botny
Team

Dave,
Tried my best on this in the given short period of time. Let me know what you think? You can download the app that displays FB stats and an RSS feed of careerbuilder.com's homepage. I have not worked on the APIs yet. The above link I shared has some useful data that gives out a persons demographics, infrographics, word cloud used often on FB from many years, friends history, job change history (only if shared) etc. these can be connected to specific objects in FB. The App is here : http://www.appsgeyser.com/1162431 download it on an andriod devise or simply go to this website : http://myroutinework.weebly.com/

Photo of Shane Zhao
Team

This is a very inspiring conversation that is going on here! I'm loving how you and Dave are collaborating to further develop this concept.

Priyanka, it would be great to incorporate some of the ideas that have developed from these conversations back into the content of your idea description. This would be helpful for other members that are reading through the Daily Routine Resume for the first time. Cataloging the new refinements under an Updates section or Feedback section are ways that other members have used to help the community understand how their concepts have developed over time. I'm looking forward to where you guys might take this idea next!

Photo of Dave Zinsman
Team

Cool, Priyanka--great start!

So I can see where you're going with the idea much better now.

Basically users would go to the website or app > sign in with Facebook > and from the user's Facebook activity the app would highlight job opportunity matches.

Is this right?

Photo of priyanka botny
Team

Shane,
I am on it. Capturing details and editing. Dave is a great mentor.

Photo of priyanka botny
Team

Dave,
That's right!
I ll try my hands on the gap analysis for the duo APIs n edit the idea. It's getting interesting!

Photo of Dave Zinsman
Team

Awesome!

Photo of luisa covaria
Team

Wow, I'm blown away by the level of collaboration and feedback amongst you guys. I love seeing this.

Also, I find this idea very relevant an innovative. Through the Research phase we learned that some youth have relevant skills for employers but find it challenging to showcase them via traditional hiring processes . Sometimes some youth don't even know how to articulate and highlight their skills. I find this platform even more relevant for those with limited education credentials.

The challenge is to record, quantify and present data of youth's behavior in a way that is compelling to employers. I am thinking that a great way to start prototyping this idea is to focus on one young person's behavior, conduct a few interviews with employers and see what is relevant to them, then start developing a way to translate the data into the relevant narrative for employers.

Great job so far,
Excited to hear stories from your first prototype,
Luisa

Photo of priyanka botny
Team

Luisa,
Thank you for your appreciation. It wouldn't have been possible without Dave's help. It is great to see the open mindedness at OpenIdeo.

Here is a fact and I must share this experience of hiring process in India for Software Engineering positions at Colleges for freshers.
Round 1 : Shortlisting candidates based in percentage received during the 7 semesters (Engineering) around 20000 candidates will be selected for 4 positions at a company X
Round 2 : Written aptitude test + Technical Tests help is eliminating 12000 candidates
Round 3 : Group discussions will help eliminating 7000 candidates
Round 4 : Technical Interview will help in eliminating 950 candidates
Round 5 : HR Interview will help in eliminating 44 candidates
Round 6 : Face to face interview with top executives will help in eliminating 2 candidates.

That is how companies arrive at 4 candidates in India during the hiring process for freshers. Some unfortunately do not win the race and most of them are unemployed or underemployed. But they all are aware about the social media and use them continuously, everyday.

There are some startups in India that help in shortlisting and wait-listing candidates in order to complete Rounds 1,2 and 3 (which is common) that helps HRs of these Software companies easier to complete the process. On the bright side, there are companies that hire in bulk but pay less.

Therefore, I am thinking if there is a system that recommends jobs based on social media activity feeds, we will be able to given equal opportunities for candidates who have built specific skills required for performing jobs, effectively.

I am interested to receive more feedback and interested to spend more time on the APIs to test run the prototype.
Thanks!

Photo of Rehmah Kasule
Team

Hey,
Just a quick one, can the website have a template for CV writing that youth can download as sample to enhance their CV? I am saying that because that is a huge area which many people fail to close, when you read their CVs you cant tell what skills they have, most people put the obvious one (computer skills), where as skills like mobilization, communication etc are critical when assessing some one.

On another note, here is a link to some funding for women technology projects in Africa: http://www.iie.org/Programs/WeTech/Seed-Fund-Application

Photo of priyanka botny
Team

Rehmah,

Yes, various skills will be recognized with the background template of skills that can match with job records available in the industry. Since the platform picks info from social media feeds one will be able to get their routine resume matched with the available jobs.
Thanks for the info. I look forward to enter African ventures asa I have a solid base to test it.

Thanks,
Pri

Photo of Guy Viner
Team

+1 to Luisa's comment. Inspired to see the work you and Dave have done here. Keep it coming!!!

Photo of Dave Zinsman
Team

Thanks all for the continued input and encouragement, and great work Pri!

Pri, I think you're on to something in putting thought into the different hiring rounds that you listed above. This is a really great way to start thinking about actual customer journeys, and those possible touch points where they may interact with your product.

We have a better idea of the pain point we're solving, let's take it a step further! If you'd like to move forward to identifying specific customer archetypes, we can put together a framework, draw out a customer journey map, and start posting related visuals. From there, it will be great to hear how the community weighs in.

Then build our learnings into the prototype and get it in front of potential users. Ready when you are!

Photo of priyanka botny
Team

Dave,
I somehow miss seeing posts. Better late, than never!

Let me know what do you think on the updated entries. I am also making a list of FAQs and build a Persona as a PDF for people to view and download.
What say?

Photo of Dave Zinsman
Team

Hey Priyanka!
Sorry, super busy lately! The pitch deserves just as much human-centered design as the product. Whether approaching a VC, an end user, or a CGI sponsor, what are likely the top 3 pains you have to address?

1) "I have no idea what you're talking about."
2) "I have very little time."
3) "If I don't get it within the first 5 seconds, the remainder of the pitch is a guessing game."

On the experience map above: great work in starting to visualize the detailed journey. I see the above as appendix material to the pitch. What would be great from here is to condense your pitch down into three distinct levels:

A) detailed description (which you've already done above)
B) elevator pitch
C) tagline

Think of the elevator pitch as a broad view of the product explained in about a paragraph. That elevator pitch should be the main content of your pitch--a basic explanation of the product.

Next is the tagline, a 3-5 word product description (ideally 3 words or less). Right now your idea title doesn't really describe the actual product. It describes a feature of the product. As an example, this is how I read your tagline currently:

"Daily update-based Opportunities for youth using social media"
=
"Comfort-based transportation for families using established infrastructure"

What I'm actually describing with "comfort-based transportation for families using established infrastructure" is a car.

---> "Luxury Sedan"

If you start pitching your product as "comfort-based transportation for families using established infrastructure," what happens to these preexisting pains?

1) "I have no idea what you're talking about."
2) "I have very little time."
3) "If I don't get it within the first 5 seconds, the remainder of the pitch is a guessing game."

What happens is:

1) "I have absolutely no idea what you're talking about."
2) "I have even less time."
3) "I didn't get it within the first 5 seconds, now I'm just guessing at what you're talking about."

If instead you started your pitch with:

"Luxury Sedan"

Immediately the investor or customer knows exactly what you're talking about.

An easy way of going about this is distilling the key idea from where you are currently into 1 paragraph. Then from there, to the 3-5 word or less description. Hope this helps!

Photo of priyanka botny
Team

Dave,
Love your parallel thinking! I got what you said. I will be making edits today and give my best shot at this one.
Thanks a lot.

Photo of Dave Zinsman
Team

No prob; looking forward to seeing your pitch take shape! I have to do some shaping up myself for the Lifelong (L)earning products--hope to get your feedback when I post. Hopefully before the end of the weekend!

Photo of Dave Zinsman
Team

Ok, couldn't help myself. This is a shameless knockoff, but you could make it work if done right. Take a look and tell me what you think: http://goo.gl/aVNu98

Photo of priyanka botny
Team

What!!? was that? .......
I was still thinking of "DailyO : One-stop application for career-opportunities "

But this looks like a game changer! How can you even come up with such stuff?
I was like a surprise and I am thrilled.

Was on your page all this while cribbing my pea brain.

Photo of Dave Zinsman
Team

Nah, come on--you've got this! There's nothing to it. If you just keep an open mind while thinking about products, before you know it you'll have more ideas than you know what to do with! Looking forward to seeing the final pitch; will take a peek over the weekend.

Photo of priyanka botny
Team

Yup, working on the persona. I was delighted to see that SF guys actually worked on the user persona. Hope to meet you all soon. Wichita seems boring to me.

Photo of Sergio Marrero
Team

Hey Pri/Dave,

I saw the notes on the pitch and wanted to share my notes and a presentation I went to from a start up VC named Fred Dustin. He was focusing also on developing a presentation with the pitch, but I thought it was worth a few minutes to flip through, you may find it useful. Very similar to Dave's com

Here is the blog post from the event: http://blog.intelligent.ly/2012/07/how-to-pitch-a-vc/

Here is the presentation:
http://prezi.com/vmlk0bn4b9ns/workshop-building-and-deliver-a-perfect-pitch/

Here are some of my 'rough' notes from the presentation:
-Focus on the story and emotionally respond to the audience
-Come up with 2-4 words that describe what you are doing, something that you would put on the back of a business card. This will guide your focus.
Example:
“flickr for video”
“frienster for dogs”
http://match.com for college persistence”

Also when developing a presentation make sure your story stands on its own
-Be very clear milestones and deliverables
-Be clear about KPIs (key performance indicators)
-Have a visual of the ecosystem (other players) to visualize where you fit
-Include an estimate of the market size
-Focus on building a narrative

Before you dive into building the narrative, identify your target audience and the story (you would adapt the pitch by audience) [for http://openIDEO.org, it is probably team members and evaluators]. Make sure you own the flow of the story.

Managed peaks of the story. Where the energy rises and falls.

-Do not about stuff your presentation with information, its about narrative flow
-100 days to get 5 minutes of the new show right
-make sure you know and control when the 'pulse' is higher, identify 'aha' moments
-too many facts and numbers is exhausting

Start with a 'brain cluster', just put ideas on a paper or board to identify themes and voids. Sometimes referred to as 'mind mapping. Also see the book by Jerry Weissman, Finding Flow

Tell’em -> point B (what is the outcome you are trying to achieve 95% of the time)
Make sure you have an ASK and have the ask come early
Make the ASK clear and tell the again

Make sure there are flow building blocks and makes the opportunity, problem, features, argument, numerical, and internal linkages clear.
Reference the flow and logical transitions and reoccurring theme to reinforce your main point. Make sure you 'pause' and fell comfortable with silence.

-Make sure you can speak without presentation
-Focus on conveying the TRACTION with your users
-Show social proof (support online and virtual communities)
-show you rigorously thought about building an organization
-tell a story
-release your inner actor
-be true to yourself (you can not pitch a story you don’t believe in)
-raise the pulse levels (Can only when it is yourself)
-Create emotional attachment, be exciting
-again, silence is OK
-BE IN CONTROL OF THE MESSAGE
-WHAT IS YOUR POINT B?
-STAY ON TOPIC
-STAY ON MESSAGE
-TRAIN, TRAIN, TRAIN
-Practice 20-30 times on the same presentation until you OWN it.
-develop muscle memory
-embrace interruptions
-own the voice, body of the story, the rhythm, and the drama

Be comfortable with questions:
How are you getting them to use your product?
Who is going to pay?
What are you unleashing? -> we enable others to ...
HOW ARE YOU GOING TO SCALE?

Hope this helps. Happy to practice with you virtually to help as you develop content!

Photo of priyanka botny
Team

Sergio, Dave,

I kept both your notes in mind. I may not be able to succeed 100% on this one but I made some updates and looking for feedback.

Yes, I agree with what you both are saying and at this point in time my head is working as an engineer. Stay on topic - is help me stick to things. As I get varied connections in flashes.
Btw, check this out : http://goo.gl/ZXtoqX
Waiting for your feedback!
Thanks!
:)

Photo of Joanna Spoth
Team

I love the idea of upleveling social media content into a career search. What if the app also paired people with similar content and interests in order to facilitate networking and connections?

Photo of priyanka botny
Team

Joanna,
Thanks for your message. Yes, of course we can build many ideas based on this idea. Networking and connections reminds me of http://www.f6s.com Check it out. They are doing a great job. Also I got 2 interview calls from http://angelist.com today. They have a unique way to communicate and hire people. Looks fantastic.
Basically, this app will simply pick social media updates to match them with relevant interest area jobs. An extension or a partnership with these org will help to look at the global scale.

Photo of Joanna Spoth
Team

Having the platform connect young people with primarily startups is a really neat way to look at it and not how I initially envisioned it. As positions become more and more remote the global aspect of this has a lot of potential, too. I'm familiar with F6S - they do have a big following and it would be awesome to have access to the opportunities posted on there. YouNoodle (https://www.younoodle.com/) also has a strong network of startups.

Photo of priyanka botny
Team

Social media is an ocean... Use this advantage to get jobs. DailyO is simply seeing this way. I will keep this in mind, Joanna. Thank you

Photo of Meena Kadri
Team

Great discussion and thinking going on here, Priyanka! Here's some tips on refining your post to help even more folks engage with your thinking on this.

You might consider helping people better grasp how this idea could play out by describing some example scenarios which describe user journeys through some of the proposed activities you've outlined. Check this example: http://www.openideo.com/open/e-waste/concepting/neighbourhood-e-waste-champion/ where a few simple scenarios were created in an attempt to explain the goodness on the idea in a human-centered way.

You might also have a go at creating an Experience Map to visualise user journeys: http://ideo.pn/oi-ex-map to help folks understand how your idea would play out for hypothetical personas.

Another tip which speaks to the current limitations of our platform (we're working on them! :^) might be to shift the info about your lightweight experiment up into the Description field of the submission form so that you can actually add active links. Then I guess you could just remind folks where to find info about your lightweight experiment in the question field? Formatting your post can help folks navigate their way through your post, as Shane showed folks so very well here: https://openideo.com/challenge/recycle-challenge/winning/bottles-for-smiles-one-for-one

Hope that helps –and keep up the awesome collaboration and evolution of this exciting idea!

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Team

Meena,
Yes, I will make the experiential mapping. Its so much fun doing that.
Thanks for the tips. I will do my best to make it audible.

Photo of luisa covaria
Team

Super helpful insights Meena,
Priyanka is great to see that you have started to develop a prototype. Once you do the user scenario and think through how users will approach this platform it might be useful to start talking to young people and learning about their interest to share social media info with employers. And why not get them to try out your prototype or make a paper version and see how interested they are in jobs that come up based on their info. At OpenIDEO we are all about bringing users since the very beginning of the design process so that ideas are informed by their needs and feedback.
Excited to see where you are at and where you will take this idea.

Photo of priyanka botny
Team

Thanks Luisa,
I am yet to sync the duo APIs to make a workable prototype ready to be tested. This is time consuming.

Yes, it would be relevant for me to use social media help to create Routine base job matches. The "word clouds and images" must match with the available jobs on job sites (example) or with employers HR's role list.

Could you help me with some tips to make the paper version of the idea? What are the tools that I need to use ? An experiential map will help?

For instance, I tried searching for usual keywords that youth update online like games, life, interesting, fun etc. and the outcome on the Careerbuilder.com's site was astonishing. I got job matching these keywords. As Dave rightly mentioned that "employer's hiring process cannot be changed" right now but we can build an app to impress them. I will make efforts to speak to local companies in the Bay Area and hear to what they say.

I am excited to see the implementation part too.

Photo of Guy Viner
Team

Hey Priyanka-

These sound like some great next steps. Excited to hear the feedback employers may have for you. It may also be interesting to ask them how they're currently using social media to analyze the candidacy of job-seekers.

Photo of priyanka botny
Team

Thanks Guy!
People are simply using social media to update daily events, stuff, achievements, feelings etc. Professional networking sites like LinkedIn will be more specific and useful to read data. But media like Facebook or Twitter would be helpful to depict informal interests that organizations can adopt in their job spec descriptions. But this is at a later stage. It would be good to simply use data feeds to recommend any sort of career opportunities.

Photo of Jihye
Team

Priyanka,

We were at the open IDEO meetup in SF tonight and out group liked your idea and spent some time brainstorming User Experience map for your idea. We created a persona and would like to walk you through the experience as if we are her.

Persona: 18 year-old, high-school girl, active online, loves to travel, but have no professional network, scared and confused, and her parents are pressuring her to choose a career. However, at the same time, she doesn't want to settle and wants to be happy and use her talents.

Step 1: Log on to her profile. Profile is setup through social media integration and selecting interests.
Step 2: New feed is generated based on her profile. The goal is for the user to explore the passion in a fun way. This includes providing article, information similiar to pinterest, and gamifying using quizzes. There are also challenges to this step, such as making it fun and be able engage the users and the friends of the users.
Step 3: Provide statistics on the user's interest. Based on how much she spends on each category of her interests, we can provide which area she seems to be most interested.
Step 4. Based on her interest, we can provide a real job that someone has, and we can connect with the person. Rather than knowing about the job, we want to provide mentorship opportunities so that they can connect and meet people. Personalized job experience to connect, rather than providing job descriptions.
Action Plan: Disconnects the user with the things that can help them career reality. This includes providing information on local events, meetups, skill requirements, current job opportunities, current employers looking for employees, education, and thought leaders.

I worked with James and S. on this. Thank you!

Photo of priyanka botny
Team

Jihye,
Thank you very much, Jihya, James and S.

It looks like a great!!
I will build a user experience map based on your input. It is very helpful for me to picture the idea now. Updated on 9/6/14

Photo of Meena Kadri
Team

Awesome to see you leaping into Refinement, Priyanka! In terms of user scenarios and mapping, we'd love to hear more about Albert's specific experience. What kinds of things might he be posting on social media to turn up these results? Examples of these could help folks here understand more about the amazing process you're discussing. We're looking forward to learning more...

Photo of priyanka botny
Team

Meena,
Thank you!
I am tracking some observations on Facebook, Twitter and G+ as of now and making some cloud words and tabulate them with those of the job matches. When I made a random search for "life" , "love" on CareerBuilder, surprisingly, I was able to get some job lists. But I am worried about the impact in doable terms - Viability Impact at large.

Photo of M. Ricciardi
Team

I like this idea a lot; it serves as a basis for 'recruiting' youth via their common/daily activities (Internet-related). I also like the use of http://wolframalpha.com as a source for "big data" -- here used to inform the API to conduct job matching skills.

However, even if the app works as planned, there is no assurance of actual employment (how will this functionality translate into actual employment?). The concept may be a tad incomplete, but perhaps could integrate a job search function...? Forgive me if I am misreading the description.

 I see this as a very useful tool and a first step towards gaining employment

Perhaps you might consider combining this idea (in some form) with my concept for Employing Youth through Big Dara Analysis (assimilation, classification, categorization)...?

Here is the link to my concept page:

https://openideo.com/challenge/youth-employment-pathways/ideas/employing-youth-through-big-data-analysis-assimilation-and-categorization

Photo of priyanka botny
Team

Ricciardi,
I have always liked the use of big data to solve problems, in general. Mostly I use GIS maps to read big data from http://esri.com. We all are trained to read data in the form of numbers and pictures. But I feel that big data must be synthesized.

Also I have included my other ideas in the description to get the job. Check them out. Taking many cases to solve problems will help us get to the point.

All in all, big data is a must to solve any problem esp. in employment sustainability. Also check this out : http://goo.gl/SjUDnW . I received the big data from McKinsey. It was excellent learning about the data in a single page to solve my problem using games as a medium.

Checkout some comments on your concept.
Thanks for being critical and helping me connect points.

Photo of Meena Kadri
Team

Hey Priyanka – thought you might want to check out this idea in case there's some aspects which can be cross-pollinated into your own idea: https://openideo.com/challenge/youth-employment-pathways/ideas/social-media-resumes We also hope you'll join the conversation there to support another fresh idea in the realm of social media.

I like how the use of tagging can help users separate social media posts which might be career aligned from ones which might not be. Given I know a lot of people post stuff to FB like cat jokes, etc – would your current concept push them towards jobs in animal care? Although I'm loving the notion in your idea that helps folks find jobs aligned to their interests which they hadn't considered (serendipitous) – do you have thoughts on limiting suggestions which are based on posts they're making like cat jokes? :^) Prototyping with real end users in the picture will be a good opportunity to explore issues like this and iterate further – we're excited to see how that goes!

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Team

Meena,
Below are the conversations with Caleb.

Hashtag is a wonderful way to point objects and refer to. I like Caleb's idea very much esp using Twitter. I wanted to mention that the daily routines make job matches based on all the social media feeds that an individual user is connected to. Facebook is just an example to start with. LinkedIn esp has greater value to check the formal resume and other social medium like Facebook, Twitter, Google+ provide informal resume insights. It would be a good idea to develop a single base for all the social interactions.

I will make possible updates in my description to update that "Not only FB is used but also the entire social media"

Secondly, I liked the way you took an example about the cat updates and getting a job at Animal care. Did you try this - http://www.wolframalpha.com/input/?i=facebook&lk=4&num=1 with your FB credentials?
If no, you must try it. The results are fabulous and you will be amazed. There is something called the "word cloud" that the data analysis makes based on your repeated words and comments on the media. The "word cloud" match along with the pictorial match gives us a good understanding on the person's interests. This would be of our best interests to connect to the job matches.

Thanks!

Photo of luisa covaria
Team

Priyanka amazing work so far plus great conversation and level of collaboration.
I love how far along you are with the prototype. Parallel to this work you might want to consider collecting the point of views of employers and/or narrow down which employers would be interested in this data. Which employers can benefit from learning about users activity in social media?An specifically which type of activity? It's great that you are focusing on one social platform now so you can learn what information and behaviors are mot valuable for certain users. Excited to see where this idea goes.

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Team

Luisa,
Many Thanks!

Here is an idea for using the "Communication Design" to communicate to the employers https://openideo.com/challenge/youth-employment-pathways/ideas/hire-passionately

I have the network with employers but I am not sure how I can make this efficient in terms of communicating the design of "explaining daily work activities" rather than "job specs". Let me know what you think.

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Team

Congrats on this post being today's Featured Contribution!

Photo of priyanka botny
Team

Thanks to the super IDEO Team and Special Thanks to Dave Zinsman for mentoring me

Photo of Dave Zinsman
Team

Great work, Pri!