www.SocialGetwork.org
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Our imagination to reality
For Andriod Tablets only
User Feedback (ongoing) from Wichita State University and New York University See This: http://greenhousestories.com/2014/09/12/the-social-getwork-an-app-that-might-help-you-in-your-job-search/
- Thanks to Anne-Laure Fayard
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Index
_________________________________________________________________1. Goal
2. Hypothesis
3. Research
- Similar Applications
- Inspiration for the app
- Positive user-behavior of the app
- User Persona 1 & 2
- Technical Requirements for the Prototype
- Wireframing
- Sustainability Model
5. Pilot testing the Prototype
- Prototype development stages
7. Estimated Timeline
8. Our team and OpenIDEO community
9. Big thanks
10. FAQs
Note: There is a name change from "DailyO" to "Social Getwork"
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1. Goal
Create the Social Getwork mobile/web app interfacing youth on various social media and career opportunities leading to employment pathways.
2. Hypothesis
Making matches between user's interests on social media and career-opportunities out there is our standpoint. The following are the key characteristics of the app :
- Interface the social media sites with career opportunity sites with in-built powerful data analytics tool.
- Just the way Amazon and other online shopping sites works with it's users by suggesting matches for the user-search : : SocialGetwork must be able to make interests and social media profile matches based career opportunities available, without telling the user that it is tracking their records as this may lead to "think and pause state" before updating their activities on social media which will be a constraint.
- Gamify (research phase) the application to increase engagement and progression loops that can provide reward points for fuel, coupons, cell phone recharge points, discounts for youth - serving as a value proposition for advertisements and to attract youth towards using the app on daily basis viewing their various career-opportunities everyday.
- Understanding the decision making theory
- Search Engine Optimization using hashtags and other features supported by Caleb's idea on OpenIDEO
3. Research
Similar Applications like Social Getwork -
For larger image - look into the images on top.
There are many professional networking sites like LinkedIn, Biznik, Cofoundr etc. that are specific to providing career opportunities. But all these sites have formal ways of hiring a candidate based on his/her resume/CV. On the other hand, Social Getwork helps youth to make a career choice based on their interests involving both social and profesional networking user profile timelines.
Inspiration for the app -
Youth aged between 16- 25 years spend at least 4-7 hours per day on social media, mostly in the developing and developed countries. Updating status, uploading photos, sharing information, making friends, networking,playing games, seeking for opportunities via the social network are some of the key activities by youth.
Our users (young people) come from various backgrounds. A research on the Global Digital Divide says that 1 computer is available for at least 100 users worldwide and ITU says,
Poor economies are catching up with the mobile phone technologies and it is increasing. Developing countries are growing rapidly with the usage of cell phones, computers and internet. Majority of them are youth and they are looking for career opportunities.
Refer to the research papers and documents more details:
- Possibility outcomes for youth on Social media - two example personas are included - By Priyanka Botny
- Research Phase Model
- The power of Social media in Developing Nations - By Amir Hatem Ali
- Using social media to activate unemployed youth and early school leavers and enhance their economic and social participation - By Dr. P.B.S Moekotte
- Social media and job searching among young Canadian workers - Govenrment Initiatives.
Source: Wolframalpha.com
Positive user-behavior impact : Youth spend a lot of time online to do various things. Sometimes termed as ''necessary evil'' because it brings a feeling of "missing out" on something therefore they are always online browsing by looking into their phones/computers.
Youth activities may change to postive habits on social media by using Social Getwork:
- Researching interests and passion w.r.t career goals becomes easier compared to other existing resources on the internet world.
- Seeing unseen possibilities with career opportunities helps youth to make employment pathways for themselves, postively.
- Spreading the app to others online to create opportunity awareness becomes meaningful to reachout to millions of young people online.
- Connecting to various career choices with confidence by not losing hope will make youth stand up for themselves
- Urge to apply for 1000s of career options everyday on phones/computers, worldwide and increasing the probabilty of acceptance to job offers or any other career pathways offers.
- Friendly gamification-design framework will help them to make a decision to apply as it is engaging and motivating them to stay on the app for about 5-10 mins to inscribe details.
- Adopting positive habits like making right choices on social media helps them in thinking about their career goals while spending more time online with the help of the app that is following their feeds, everyday by clearing uncertainities and career related confusions.
- While they sense that the app is tracking their feeds invariably, they will change the way they look at social media - A media of career opportunities that helps everyone know about their progress- A sense of being successful (intrinsic motivation)
User Persona #1: Swetha, 20, India
Swetha is an engineering undergrad student living in Kanpur, India. She is active online, loves to travel, watch movies, follows news on social media, views interest based pages, likes comments and photos posted by her friends. She is will be graduating in one year from now. Campus hiring is common process through which most candidates make it to various jobs especially in IT or software. Swetha is worried about her career goals. She has an average GPA. She hears about Social Getwork App and downloads it to her phone. She starts using it to find out about the various career opportunities she can apply for based on the normalized information collected by the app. She views interesting scholarships, meetups, challenges, engineering jobs, interview tips, mentor help etc. Also once she applies she receives some rewards points, coupons for retaurants, air tickets, travel, free tickets for conferences, mobile recharge points by service providers, latest advertisements for youth collection etc. She shares the app with others online and finally she updates her app everyday to provide her with more opportunities, everyday. She uses the app till she finds a full time opportunity.
User Persona #2 : David, 18 ,USA
David lives in Kansas, USA. He completed his home schooling by graduating 12th grade recently. He is enthusiastic about games. Recently, he bought an XBOX to play many games. He spends 6 hours gaming connected to the social media, everyday.He joined an online degree program at Startford Institute for a Game Development Diploma. He is keen on understanding the world of games and he wishes to pursue roles as a game developer. But the qualification for a game developer at companies is a minimum B.S or M.S. He learns about entrepreneurship from his neighbor and he is excited about it and that night he searched for "entrepreneurship" keyword on Facebook and Twitter search pad . Someone online also posted an invite to download the SocialGetwork app. He downloads the app and starts browsing the various career opportunities. He applies for a few game design conferences, gamethon and signs up for a Java course. He is recommended selections based on his daily updates on social media and he received relevant career pathways for him to achieve his goals. He receives all the goodies that helps him to process his career needs like finding an apartment on AirBnB, low cost flight tickets, mobile currency etc as part of advertisements. He uses the app till he finds a suitable career path leading to full time employment opportunities.
Technical Requirements for the Working Prototype -
Social Getwork analyzes the activities like interests, word clouds, conversations, public profiles, professional profile endorsements, pages liked, location, viewed sites, expressions, check-ins etc are all inclusive of the interests of the social media user to make relevant matches with the career-opportunities leading to employment pathways in the market to ease the opportunity-match-search process and reduce hiring-costs for the employers in the hiring process.
- Based on learnings from experiments, observations and reading research papers.
Wireframing - Near to accurate career-opportunity matches for youth to make career decisions based on their networking site feeds.
Sustainability Model-
Click to see the sustainibility model and scroll down on the pdf for monetization part.
There are 3 stages of the model:
1. Premium users: Companies and organizations who are in need of candidates (youth) posting on the career opportunity portals (outside of the app). They will receive a pool of applications for a specified job role as the communication is made with the help of the app characteristics.
2. Basic Users: Youth and other unemployed or underemployed people who are in need of any kind of career opportunities and can use the app for FREE!
3. Small data infographics is our kickstarter to attract youth to using our app. This can be a paid or unpaid service for the organizations and spread across the social media to support user persona stories of career opportunities.
See by yourself the social media impact on other users based on one user-experience. Click here
4. Experiments and Observations -
We conducted 4 experiments with young people in our community, Kansas we tested for usability, viability and feasibility using some action items learnt from the Sergio's pilot project (Exp #5, see below)
The experiments (click here) were:
Experiment #1: Explains the interests of youth in the current social networking world. Sometimes students tend to grow with the change by making choices that help them reach nearest to their passion.
Experiment #2: Facebook, Twitter, Instagram, LinkedIn, Pinterest and other social networking sites have a major influence on the youth, today. They are constantly updates status that is creating a timeline for the interest record history.
Experiment #3: Opportunities can be given to many including those with disabilities via social media.
Experiment #4: Students love experiments and they get excited by tangible rewards and opportunities while they are hooked to social media every hour.
Updated on September 6, 2014 - We plan to conduct series of these short experiments to perform valid case studies of our users.
5. Pilot testing the Prototype-
Sergio Marrero shared his team's pilot project which is based on 100 interviews and the app (works very similar to Social Getwork with job skill training opportunities for youth) was tested with a group of youth for over 7 weeks helped us gain useful insights for our prototype and pilot test.
Note: Sergio Marrero's pilot project was a mobile app that helped young people build skills and trainings for entry level jobs mainly in Jamaica.
Experiment #5: The project results from Sergio's pilot tells us about the mobile app using social media for youth job search and the various action items that took place after detailed findings and hands-on testing with youth.
Updated on September 6, 2014
- As a Social Getwork Team we will be set to build our own prototype by the end of this month as I will be moving to CA and will also have an opportunity to test the prototype at India and US by the end of this year to gain more feedback and user testimonials.
Storyboard Design - This is a mobile app version. Similarly it can be done on any social media sites (inclusive of professsional media sites) to access on desktops too.
Updated on 9/8/14
Prototype Development Stages-
Stage #1: Sergio's team is working on similar lines with Social Getwork by conducting a 10-week pilot in conjunction with Opportunities for Better Tomorrow (OBT). He shared a list of activities, challenges, findings, action items. We will be able to record details based on the detailed prototype testing inputs. We are working to meet on September 26th with this regard at San Francisco. We will also be meeting Dave Zinsman who is constantly mentoring the entire thought process by the end of September.
Stage #2: Designing gamification model for Social Getwork and value proposition proposal for advertisers.
Stage #3: A potential sustainability model creation:
Organizations as Premium users to look for candidates
Youth get to download and use the app for FREE!
Advertisers propose gamification adverts using reward system.
Stage #4: Final prototype design using the programming concepts (natural programming), key prototype observations from Sergio's prototype model, research of similar apps and services, gamification system and sustainability model to continue towards final implementation of the app. Read on to get detailed insights and give us feedback. Hey, we also made a prototype app that you can download on your Android devices (works best on tablets). We are collecting massive responses from Wichita State University (WSU), New York University (NYU) and Wichita Public Schools (WPS) students, stay tuned to see their responses.
Survey Results at WSU, NYU and WPS-
TBD (ongoing)
6. Conclusion: The key to evolving youth progress is social media and it’s pathways to provide career opportunities.
-An app like Social Getwork will be able to match interests with the available opportunities by providing pathways to explore, make a choice or career decisions and share it with others on the social media.
7. Estimated Timeline
Our Timeline @ Google Speadsheets - Social Getwork8. Our Team and OpenIDEO Community
Sergio Marrero: Pilot test which he and his team worked on a similar app like Social Getwork app provided great insights in shaping the app.Dave Zinsman: Incredible support, mentorship, guidance and the beautiful idea title for the team.
Anne-Laure Fayard: User experience and feedback support
Meena, Shane and Luisa: are constantly shaping the idea is asking mind-boggling questions to think further.
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