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21st Century (L)earning Folder

Supporting financial and business literacy pioneers by saturating the market with products that support their mission.

Photo of Dave Zinsman
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Current Project Status

  • This product concept is one of three Lifelong (L)earning products posted here in the challenge
    • Book of Lifelong (L)earning
    • This post, 21st Century School Folder
    • Kinderpreneur Launchbox
  • Below are notes explaining the product concept.
  • This post will be converted to a formal executive summary on August 25th.
Thanks for your patience!

The Consumer Product:

The Pee-Chee folder by Mead has been sold in the U.S. since 1943, and has been a common fixture in K-12 school bags. As reported by the manufacturer, this is a seasonal item typically purchased by academic-conscious parents. The basic Mead concept is an engaging scholaraly/collegiate design, with basic reference information such as multiplication tables and weight conversions on the inner flaps. Kids use the folders for two main reasons:
  1. hold their stuff
  2. doodle when bored
The doodling aspect is key. Kids engage with these folders, to a pretty high degree.

The Fibonacci folder is the same idea, but updated with more career relevant images, and most importantly greater relevance in the reference material inside.



Who does this idea benefit, who are the main players and what's in it for them?

Product Purpose: 1) Shape culture and consumer behavior to support the mission of existing youth empowerment organizations. 2) Invigorate ACCO's (Mead parent company) reported flat sales in this category.

How is your idea specifically increasing access to employment opportunities and pathways for young people?

Help initiatives connect with youth, and serve as a curricular asset.

What early, lightweight experiment can you try out in your own community to find out if the idea will meet your expectations?

A) After a good draft, post it on LinkedIn and survey parents. "Would you buy the Fibonacci Folder for your kids?"

What skills, input or guidance are you keen to receive from the OpenIDEO community to help you build out or refine your idea further?

1) More designs welcome; let's create a few designs to pitch to ACCO!

The idea emerged from:

  • A group brainstorm

How do you envision your idea being implemented?

  • Keen to prototype it, find partners and pursue implementation


Join the conversation:

Photo of Guy Viner

Dave- Glad to be your first Fibonacci folder customer! Have you tried mocking up some samples and seeing how parents, schools, and learners interact with them? Interested in hearing your thoughts.

Photo of Dave Zinsman

Hey Guy, thanks for checking out the folder! This project is currently further down on the testing pipeline, but is very easy to demo via pdf. Will post results as they come in!

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