Women´s secret and amnesty international join forces to combat gender violence.
Last spring w’s and Amnesty International carried out a joint campaign in Portugal aimed at raising awareness of the problem of gender violence and the need to help women who are the victims of this violence to report it.
The objective was to draw attention to a problem that has become a blight on society, make sure it stops being a secret. W’s has designed a protest collection.
"Violence against women and young girls is the most widespread human rights violation of our time. It’s estimated that one in three women around the world are beaten, forced to have sex or subjected to other forms of abuse at some time during their lives. According to reports from the World Health Organisation, 70% of the women murdered in the world are killed by their partners or ex-partners. Gender violence is also the main cause of death or disability amongst women aged between 16 and 44. Unfortunately, only a very small percentage of these aggressions are reported, as many women are too ashamed or afraid to come forward, fearful that they will be treated with scepticism, or with even more violence. Sexual violence, the exploitation of women and girls for sexual purposes, female genital mutilation and forced marriages are almost invisible forms of gender violence. women’secret supports Amnesty International in its projects to combat gender violence.
W’s has designed a protest collection in which Spanish designer Carla Fuentes depicts the dreams and fears of many women that are the victims of this violence.
Apart from the collection and set up in our stores,we’ll be donating €40,000 to this cause.
Want to join us? We need your help to make this project a success and raise everyone’s awareness of this extremely serious problem.
In the stores: mannequins with a megaphone in their hands with protest messages and our logo crossed with a yellow tape, showing our commitment to this campaign, something that is truly dear to our hearts."