What makes me feel safe when growing up in Hong Kong?
Proper education and a good understanding of human rights play a crucial part in ensuring a safe childhood. Here are some examples that I came across when I was growing up in Hong Kong.
The first thing that came to my mind was a TVC dated back in 1996 by the Hong Kong Social Welfare Department (refer to the Youtube link):
“Abnormal behaviors are symptoms of sexual assault. Parents are recommended to pay more attention to children, and listen to them with patience. Parents should stay calm and seek help from social workers once realized children are victims.”
1996 HK Social Welfare Dept TVC
Print ad (1)
Print ad (2)
Campaign in MTR
I was educated (and brainwashed!) since I was a little girl that: a) sexual assault is a crime; b) I should tell my parents or someone I trust if I am a victim.
A recent TVC from Mother’s Choice (refer to Youtube link) that I quite like said:
“Parents are responsible for sex education to their children. Do not avoid the topic by saying no.”
I find this ad effective to encourage parents to be less conservative by challenging the traditional Chinese mindset (i.e. sex is a sensitive topic to discuss with children). Proper sex education at early age from parents is also important.
I also recall seeing ads and campaigns in MTR when statistics showed increasing number of sexual assaults in public transports (refer to the print ads). Women and girls should not feel embarrassed to report such incidents.