- It creates safe community. In crowded, urban areas it's often curiously hard to make human connections and know whom to trust. In cases of emergency, this platform makes it clear whom to approach and where to go. Women and girls who have the app can use GPS to find help. Those who don't can look for visual identifiers of safety.
- It deters harm. The branding is a public statement to predators that harming women and girls will not be tolerated.
- It educates. To become a member of the program, in addition to background checks one must go through training to learn about emergency resources and best practices. In addition, the organization has community-building spaces online and offline to train women and girls about self-defense and protection.
There are several challenges to this idea that must be taken into account, which I would love to hear feedback on:
- Predators adopting the brand. That would backfire the whole project!
- Motivation for entering the program. Uber and Lyft drivers agree to the background checks and training because of financial motivation. Is the desire to have a safer community for women (or the social pressure to adopt that stance) enough motivation?