OpenIDEO is an open innovation platform. Join our global community to solve big challenges for social good. Sign Up / Login or Learn more

The perception of daytime soap opera may be changed---It could be a solution to the challenge India women are facing..

Based on a research by Gerald J. Gorn and Marvin E. Goldberg, the research suggests that the urban poor: a) spend twice as much time viewing TV, b) like the medium more than the general population, and c) trust TV more than other media (Greenberg and Davis 1969). What also inspired me is an article written by my friend, Rafael Carabano,--"Soap Operas and their effect in our society".

Photo of Tawei Joseph Lin
2 4

Written by

I think television progamming, in particular daytime programming, can have a material impact on empowering India women. The shows can incorporate information and key messages from felmale rights working groups or government agencies. The shows can aim to educate the next generation of younger women, and enlight them with the right mindset. 

Cartoon and animation can serve the same purposes for the children of the abused women and empower them with knowledge and communicate the right messages to them. Governments around the globe have similar regulations to regulate the contents shown on TV and/or estabilish a rating system. We should promote more constructive women's right message to be part of the TV rating system.

My proposal is to build on Sandip Saravanna's "Behaviour-change marketing through everyday products". A program can be developed to create a framework to help educate the women and younger generation with assistance from the Bollywood stars in India.

2 comments

Join the conversation:

Comment
Photo of Olivia Stephen

Save Your Marriage and Get Your Ex lover Back! Dr.Unity has helped thousands of women get their Ex lover back" I'm Natasha Wanderly form USA. After 12years of marriage, me and my husband has been into one quarrel or the other until he finally left me and moved to California to be with another woman. I felt my life was over and my kids thought they would never see their father again. i tried to be strong just for the kids but i could not control the pains that torments my heart, my heart was filled with sorrows and pains because i was really in love with my husband. Every day and night i think of him and always wish he could come back to me, I was really worried and i needed help, so i searched for help online and I came across a website that suggested that Dr Unity can help get ex back fast. So, I felt I should give him a try. I contacted him and he told me what to do and i did it then he did a Love spell for me. 11hours later, my husband really called me and told me that he miss me and the kids so much, So Amazing!! So that was how he came back that same day,with lots of love and joy,and he apologized for his mistake,and for the pain he caused me and the kids. Then from that day,our Marriage was now stronger than how it were before, All thanks to Dr Unity. he is so powerful and i decided to share my story on the internet that Dr.Unity is real spell caster who i will always pray to live long to help his children in the time of trouble, if you are here and you need your ex lover back or save your marriage fast. Do not cry anymore, contact Dr.Unity now. Here’s his contact,Email him at: Unityspelltemple@gmail.com or Call/WhatsApp him +2348055361568 , website:https://unityspelltemples.blogspot.com, your kindness will never be forgotten.

Photo of Anne-Laure Fayard

Tawei, very interesting idea building on several research insights. Looking forward to seeing you developing it in the ideation phase.