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The perception of daytime soap opera may be changed---It could be a solution to the challenge India women are facing..

Based on a research by Gerald J. Gorn and Marvin E. Goldberg, the research suggests that the urban poor: a) spend twice as much time viewing TV, b) like the medium more than the general population, and c) trust TV more than other media (Greenberg and Davis 1969). What also inspired me is an article written by my friend, Rafael Carabano,--"Soap Operas and their effect in our society".

Photo of Tawei Joseph Lin
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I think television progamming, in particular daytime programming, can have a material impact on empowering India women. The shows can incorporate information and key messages from felmale rights working groups or government agencies. The shows can aim to educate the next generation of younger women, and enlight them with the right mindset. 

Cartoon and animation can serve the same purposes for the children of the abused women and empower them with knowledge and communicate the right messages to them. Governments around the globe have similar regulations to regulate the contents shown on TV and/or estabilish a rating system. We should promote more constructive women's right message to be part of the TV rating system.

My proposal is to build on Sandip Saravanna's "Behaviour-change marketing through everyday products". A program can be developed to create a framework to help educate the women and younger generation with assistance from the Bollywood stars in India.

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Photo of Anne-Laure Fayard

Tawei, very interesting idea building on several research insights. Looking forward to seeing you developing it in the ideation phase.