Breaking habit - spreading the word, by sticking out like a sore thumb.
Who Knew A Bottle Of Red Nail Polish Might Be Responsible For Saving Lives?
Braking habits, raising awareness, building bridges by breaking conventions.
This campaign also reminded me of gender flipping:
Fingernail paint on men fingers, entails some translucent gender roles.
The color red is a warning color and a conversation starter...
Sacrificing body space for a good cause. It is a visible, temporary, self opted body transformation that campaign followers undertake.
There is a huge value in the experience of being asked about the red thumb and what it means.
What habitual change are we looking for in stakeholders who live in [low-income] environments and treat women inadequately. What is adequately?