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Behavior Modification Science tactics to help change behaviors overtime

Stanford University professor, Dr. BJ Fogg, has spent years refining his behavior modification model that explores the various methods for changing people's behavior over time.

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Written by DeletedUser

Renowned behavioral scientist, Dr. BJ Fogg at Stanford University discusses the various triggers and strategies for modifying people's behaviors over time. The Fogg Behavior Model (FBM) highlights three principal elements, each of which has subcomponents. Specifically, the FBM outlines three Core Motivators (Motivation), six Simplicity Factors (Ability), and three type of Triggers. The subcomponents define the larger elements. For example, in the FBM the word Ability refers to the how the six Simplicity Factors work together in the context of a Trigger.

Depending on the nature of the behavior that the subject is trying to modify and the predisposition of the exhisting behavior, the triggers and levers we use to modify the behavior switches. It's fascinating research that could be applied when tackling to opressors and aggressors.

The Fogg Behavior model highlights three principal elements, each of which has subcomponents. Specifically, the FBM outlines three Core Motivators (Motivation), six Simplicity Factors (Ability), and three type of Triggers. The subcomponents define the larger elements. For example, in the FBM the word Ability refers to the how the six Simplicity Factors work together in the context of a Trigger.

We can apply this science when evaluating how to influence and engage with aggressors and non-aggressors alike.

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Photo of Jamie Beck Alexander

Great contribution on the importance of behavior change! You also might want to connect with these contributions, which echo some of the points you make here: http://openideo.com/challenge/womens-safety/research/behaviour-change-marketing-through-everyday-products and http://openideo.com/challenge/womens-safety/research/heckle-and-chide-how-the-smallest-interventions-can-make-people-change-their-behaviour

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