Apps vs. Analog: The Case for Creative Solutions in India
Insights from an interview with Indian NGO Breakthrough.
Breakthrough is an incredible operation. Across several states in India, the organization uses media campaigns, outreach and a "meet people where they are" strategy to catalyze social change and tackle society's pervasive patriarchy and gender discrimination.
2,000 women in Sonipat, India learn about gender bias at a Breakthrough event.
This week, I had the opportunity (along with a few other members of the Amplify team) to interview Shobha, who manages multimedia for Breakthrough, about their innovative programs and India's technological landscape. Here are a few quotes I found to be particularly insightful:
"Apps don't make sense in India. The population of people in India using smartphones is larger than the population of some countries, but compared to that number, the population without smartphones is HUGE."
"We have more phones than toilets, but illiteracy is high."
"We are launching a Board the Bus campaign in Delhi to help women reclaim the space."
"Pitching the one issue [of gender equality] in isolation doesn't work...and it never will in India."
Breakthrough is using a combniation of community radio, advertising campaigns and SMS to connect women.
What other smart social netowork approximations exist that do not require Internet access?