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Any significant relationship between the urban poor and the impact from TV shows and advertising?

According to a research by Gerald J. Gorn and Marvin E. Goldberg, the research suggests that the urban poor: a) spend twice as much time viewing TV, b) like the medium more than the general population, and c) trust TV more than other media (Greenberg and Davis 1969).

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The implied result from the study can be a good method to educate the urban poor. In my interview with Divyata Ved, she mentions that common daily entertainment for people in Bumbai includes Bollywood, Cricket and festivals. Bollywood stars are potentially good spokesperson for communicating the idea of empowering women and making the society a safer place for women.

We can actively look for a socially responsible studio or an individual (role model) to help influence and empower women. The key messages should include:
  • Assistance (government agencies or community) provided to women who are abused at home.
  • Assistance for technical or job trainings to give women financial independence. similar to this post by Sue---
  • Information of any related public policies.


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Photo of Anne-Laure Fayard

Interesting research.

You might also find these posts interesting and relevant (feel free to build upon them):

The post shared by Meena below is also extremely insightful.

Photo of Meena Kadri

Here's an inspiring post you and others might like to check out on this subject:

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Hi Tawei, interesting post! Any chance you could find an image to go along with it? Images help grab attention and tell a story with higher impact. You should be able to use the Update Entry button on the right of your post and follow the instructions to add images from there. We know occasionally people have issues uploading images so let us know by hitting the Feedback button at the bottom of most pages of our site if you face any problems. Looking forward to seeing more of your inspiring insights on OpenIDEO.

And here's more handy tips on the Research phase:

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Thanks for the comment.