OpenIDEO is an open innovation platform. Join our global community to solve big challenges for social good. Sign up, Login or Learn more

A BABY GIRL IS WORTH THAN THAN A BOY, BEFORE SHE IS EVEN BORN, AND SO SOMETIME SHE DOES NOT EVEN GET TO CHANCE TO BE BORN

INIDA LOESE 3 MILLION GIRLS IN INFANTCIDE http://www.thehindu.com/news/national/india-loses-3-million-girls-in-infanticide/article3981575.ece AND SADLY THE ISSUE ALSO EXISTS IN MANY OTHER COUNTRIES. THE LIFE OF A FEMALE NEEDS TO BE EQUALLY VALUED.

Photo of An Old Friend
0 2

Written by

Girls are secondary citizens before they are even born, and then if they are lucky enough to enter the world, continue to be treated as less important, and have less opportunity, resulting in less voice.

I really want to see a BRAND boldly stand up for this issue.  I have worked in advertisng for the last 20 years and have attempted to get 2 different brands behind it, one from P&G and the other from Unilever - and sadly neither were bold enough about righting this wrong, even though women are their primary target market.

Inspired by (1)

Gender Stereotypes

0 comments

Join the conversation:

Comment