Give Her a Lyft -
“Women will feel safer in their communities knowing that they are able to reach out in times of need or distress and not have to worry about finding a safe way”
Ashley Merritt Open IDEOer and Virtual Teammate
Building on the contribution posted by Meena Kadri “Cabs for Women by Women” this idea creates a Ride-Sharing community of women can provide On Demand transportation service for young women and girls for free. In the research phase the focus was on a service in college areas where there are large numbers of young women that could be potential victims of crime.
Ashley Merritt said “I think this goes beyond a night of drinking on a college campus, and could be a way for women to be safely relocated during difficult times. This is such a realistic idea that doesn't require a whole lot of monetary investment.” And so at this idea phase we are expanding the concept anywhere. But we will use the college concept for scale when defining the idea.
Lyft Brand Icon Moustache
Hit Girl Ad Poster
Accessibility-The service could be accessed by smartphone app. Phone number website , or phone staffed by other a community of female students or women that have been the victims of violence.
Marketing - Iconic elements like the pink Lyft moustache could be used to help the riders identify approved drivers along with a QR code in the passenger widow of the car that could be scanned on the rides arrival. The app. could include a mapping app. and a Breathalyzer app. on a keychain that could automate the call when the rider cannot help themselves
Icons- Marketing the concept on campus could be carried out by using celebrities on posters like the Milk Moustache posters of a few years ago that were popular in libraries and public schools using a familiar representation. Sense the Moustache icons and Lyft have built a strong brand maybe Give Her Funding-Give her a Lyft could create a New Not for Porfit Lyft Foundation. The foundation could use Lyft's operational tools both the dispatch and saftey tool sets they have in place as a basis for the Give her a Lyft - Safety Network
Explain your idea in one sentence.
Ride-Sharing for Safety (An On- Demand transportation service for young women and girls for free)
What is the need you are trying to solve?
Building a relationship with a ride share org.
Who will benefit from this idea and how would you monitor its success?
College would be the Initial starting point but as Ashley Merritt said “I think this goes beyond a night of drinking on a college campus, and could be a way for women to be safely relocated during difficult times. Incentives could be provided to the volunteer community by like $214 Valentine’s Day offer by Lyft, for the best safety stories told by someone returned home safely each month. If the programs targets young college women, then the local universities could contribute into an incentives pot to support the program.
Who would be best equipped to implement this idea in the real world? You? Your organisation? Another organisation or entity?
I would like to work with Lyft or another ride share company to get it started.
Maybe a phone line staffed by a community of female students or women that have been the victims of violence could help to reduce the chance that the driver could be a predator. I think many of these types of ride share organizations have measures in place to reduce the chance victimization. But nothing is foolproof, a young woman was assaulted by a cab driver last year in the city where I live, and drivers here are licensed by the city.
Where should this idea be implemented?
I think if the concept got its start on college campuses the Student Governments, Sororities or campus police could be a catalyst to begin a program. Reaching out to the Lyft marketing dept. could also be a good starting point.
How might you prototype this idea and test some of the assumptions behind it?
I would start in a small college town, with an existing Lyft network. Use Lyft’s existing tool sets dispatch and security tools, as the foundation for a campus prototype.