They say if you practice, or mentally go over, what you would do in an emergency situation, you will respond better in an emergency situation. Based on that concept, we would like to empower girls and boys by holding safety workshops pertaining to locally sourced issues.
A NGO would gather community members to help generate content and gain a better understanding of local issues and norms. Then, the NGO would faciliate workshops in schools for teachers to bring up these issues and ways to address them. Teachers would then faciliate the discussion with students. On a monthly basis, teachers would facilitate a practice or role play of different scenarios and students would practice safe behavior, vocabulary, and discuss new norms. In that way, if students were ever placed in a real scenario, they would be able to respond better - like how fire drills help people react better when there is an actual fire. In addition, people can become designated point people that concerned community members can go to if they want to bring up a safety issue. The NGO provides monitoring and evaluation, as well as learns best practices from the teachers that can be shared with other community groups.
Storyboards of possible scenarios that can be shared
Storyboard 1: Guy tells his friend to stop cat calling women on the street
Storyboard 2: How to deal with creepy person on a bus
Storyboard 3: Walking a friend home or inviting them to stay over to avoid a possibly dangerous situation
Explain your idea in one sentence.
A media-based education campaign about safety, founded upon locally sourced issues, that teaches girls how to react to potentially dangerous situations and encourages boys and girls to protect each other.
What is the need you are trying to solve?
Changing behaviors to create a safer community
Who will benefit from this idea and how would you monitor its success?
Communities in developing countries that have safety issues. From the beginning local safety issues would be noted and success would be based on the campaign's impact on those issues.
Who would be best equipped to implement this idea in the real world? You? Your organisation? Another organisation or entity?
A NGO that works in community development in locations this campaign would be helpful
Where should this idea be implemented?
Anywhere safety is an issue within a community
How might you prototype this idea and test some of the assumptions behind it?
Create storyboards and sample media for the campaign