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Kandu: An exploration in quality family planning and reproductive healthcare education in Iran.

A mission to increase public awareness of women aged 15-30 on the unspoken, unseen and dismissed aspects of sexual health in Iran. Kandu is a bridge that connects young women to professionals providers and expertise, integrating service into what women and teens already do, be more accessible and better adopted into the women behaviors. The service helps connect the existing places such as hairdressers, clinics and healthcare professionals. Why hairdressers?! 1- The 70% of Iranian women frequent in hair salons. 2- Completely isolated from men, where they have any idea about what’s going on inside this place. 3- The women usually automatically start to talk about their private, intimate matters together.

Photo of Bahar Shahriari
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Provide a short description of your idea

UPDATE added on May 23 My idea is an application-based service in hair salons. It can be also a SMS-based service on mobiles. It tackles the problem of women with unwanted pregnancy, illegal abortion and Sexually Transmitted Diseases. It addresses the problem by finding a place to go to talk with a provider, either in the hair salons or in clinics, based on recommendation of other users on the application. Women can have also easy access to the contraceptions in the same time and locations.

How?

Non-profit courses organised by health care professionals and hairdressers to enable women to participate and to give them access to have condoms.

The Kandu aims to be support by International NGO’s around the world to address health care and sex education in Iranian women. In order to reach this goal all sponsors of Kandu from different part of the work put together their energy to support the new Iranian factory of condom to distribute free condoms in different spots like health care community and hair salons.
The goal of the service by connecting existing spot are:
. Helping to transform relationships between patients and healthcare professionals for the better.
. Make easier for young girls to communicate about their health and issues and accept to go more often to clinics.
. opportunity of interaction between hairdressers, healthcare professionals and women and exchange with each other their knowledge.
. increase clients of hairdresser and get rank and recommendation from clients.
. make trust and branding between clients and new Industry company of condoms by generated recommendation through users.
. Kandu provides all different groups interact virtually together and ask question as anonymous from health professionals approved by service for this service aims for who shies to participate in the events. 


 

Explain your idea in one sentence.

Kandu connects the female community shoulder to shoulder to help each other to better understand various diseases, their complications as well as the standard of care they deserve in relation to prevention and management.

What is the need you are trying to solve?

Having lived in Tehran for 23 years and spending seven years of my adolescence, made me aware to understand the standard need of women in Iran about sexual health. Iran has an exceptionally young population—70% of the population is under 30, and 50% is under 15. The 64 % of Iranian girls say they could not buy condom from pharmacies, for fear of being ridiculed by other shoppers as prostitutes or immoral. The 62 % of Iranian girls would like to be able to buy condoms if there are the easier way to interact. In religious communities like Iran, there are specific sexual norms and morality. Therefore, it seems that Muslim parents or individuals and the media, which communicate with teenagers, cannot pose sexual issues among them conveniently or they may feel uncomfortable to give sexual training to their children and teenagers. Almost no one growing up as a teenager in Iran youth has adequate access to family planning information and services. Teenage pregnancy rates are high, use of birth control methods is markedly low, and abortions are illegal, the result are: unsafe abortions, wrong version of "learning by doing".

Who will benefit from this idea and how would you monitor its success?

Young women aged 15-30.

Who would be best equipped to implement this idea in the real world? You? Your organisation? Another organisation or entity?

All people around the world with social innovation interest could develop this idea especially in the developing countries. However, I believe a strong team members like, healthcare providers, doctor expertise together with other other stakeholders like hairdressers can carry out the service.

Where should this idea be implemented?

This idea originally aimed for Iran but it will be able to implement towards low-income and muslim communities.

How might you prototype this idea and test some of the assumptions behind it?

It’s based on an application platform as most of Iranian girls have a smartphone they carry around all time and it’s personal and private. For those countries people don't have access to smart phones, they could use radio as a platform to access information and ask questions as anonymous. they can drop questions paper as anonymously to the question boxed install in different places in the city close to providers clinics.

Evaluation results

9 evaluations so far

1. Does this idea have the potential to impact the lives of low-income women and girls living in urban areas?

Yes, the idea clearly targets low-income women and girls living in urban areas. - 0%

The idea targets women and girls but isn’t necessarily focused on those living in low-income urban areas. - 100%

The idea targets people living in low-income urban areas but doesn’t seem to benefit women and girls specifically. - 0%

2. Does this idea describe a set of next steps and a timeline to accomplish them?

The idea clearly outlines next steps, the resources and team needed to execute them and a timeline to accomplish this. - 55.6%

The idea gives a broad explanation of what it hopes to accomplish but there is no clear timeline or activities to reach its desired goal. - 33.3%

The idea has not clearly articulated what the next steps are. - 11.1%

3. How feasible would it be to implement a pilot of this idea in the next 12-18 months?

Very feasible – the next steps described in the contribution seem achievable in this time period. - 22.2%

A pilot appears feasible but more work needs to be done to figure out how it would be executed. - 44.4%

The idea is not ready to be piloted yet – the concept needs several more months of user feedback and prototyping to be ready for a pilot. - 33.3%

4. Does this idea bring a new and fresh approach to the city or region in which it’s set?

Yes, this idea appears to be new and innovative! I’m not aware of other ideas in this city or region that address this need using a similar approach. - 100%

There are other initiatives doing similar work in this area – but this idea targets a new group or has an updated approach. - 0%

I can think of many initiatives addressing the same need using a similar approach in the same region. - 0%

5. How scalable is this idea across regions and cultures?

This is an idea that could help women and girls in many different cities. I can see it being implemented across multiple regions and cultures. - 22.2%

Maybe but I’d imagine it would need very significant changes. - 66.7%

The idea is really only suited for one specific region / population. - 11.1%

6. Overall, how do you feel about this concept?

I love this idea! - 66.7%

I liked it but preferred others. - 33.3%

It didn't get me so excited. - 0%

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Team (3)

Karolle's profile
Karolle Rabarison

Role added on team:

"I am trying to find a team, refine the idea, prototype and test it with target groups. Since I am living in Denmark its hard to develop Kandu in Iran, because I still couldn't find networks there to prototype and test. I am wondering if we could develop Kandu for in other communities."

Bahar's profile
Priyanka's profile

51 comments

Join the conversation:

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Photo of Arvind Kumar
Team

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Thanks for sharing this type of new platform that there is lots of information i have seen.

Photo of Bahar Shahriari
Team

Dear OpenIDEO and Amplify teams,

First of all, thanks for your contributions, suggestions and support for Kandu.

I am very happy to be part of this challenge and I want to share with you that Kandu won the first place in Service design category on Core 77 Design Awards:

http://www.core77designawards.com/2014/recipients/kandu/

I hope to see Kandu going live one day in any community that needs it.

Photo of OpenIDEO
Team

That's awesome, Bahar!!! We'll be opening our Impact phase shortly and letting everyone know. We'd love it if you might post updates there on the progress of this truly inspiring idea so others in our community can learn from your progress and celebrate the impact created. Congrats.

Photo of Meena Kadri
Team

Great news, Bahar! Looking forward to hearing where things go to from here on the road to making your switched-on idea a reality and positively impacting women's lives.

Photo of Anne-Laure Fayard
Team

Congrats Bahar! This is a great achievement.

Photo of Bahar Shahriari
Team

I updated my post to include the video of the award jury with their comments about Kandu.

I was looking forward to finding collaborations and funding from the OpenIDEO community to implement Kandu. I am still hoping and feel positive.

I am collaborating with a muslim sexologist in Copenhagen, Denmark to reached out young Muslim girls in prematrial events in hair salons. Our first workshop will be run at the end of August.

Photo of Luisa Fernanda
Team

Bahar,
This is aaaaaamazing! I am so thrilled to hear these news. Congratulations! It has been a great pleasure to see this idea develop and get to this stage. I encourage you to put together a wish-list of what this idea needs to de implement- be very specific and create a section within your contribution. Make a clear call to our community and we will find ways to create connections!

Photo of Karolle Rabarison
Team

Congrats, Bahar! I was following part of those awards and got really excited to see the now-familiar "Kandu" name. Keep us posted on further developments!

Photo of Nathan Waterhouse
Team

WOW - congrats Bahar that's amazing news! Well done. I look forward to seeing the emerging impact of your idea.

Photo of Tom Hulme
Team

Congratulations Bahar! :)

Photo of Jes Simson
Team

Wow Bahar, I just stumbled on Kandu on Core77. Congratulations!

Photo of DeletedUser
Team

DeletedUser

Amazing idea, could't agree more.

Photo of Bahar Shahriari
Team

Dear OpenIdeo community,
Here there are some of the questions that you have asked me to answer earlier.
I just uploaded and shared an PDF file, trying to answer them based on my experiences, insights and activities.

Photo of Cansu Akarsu
Team

Hi Bahar, great to see your updates! I am curious about what questions you have asked in the online survey in Persian :)

Photo of Bahar Shahriari
Team

I asked from 3 different target group: Youth, mothers and stakeholders (hairdressers and providers such a sexologist, doctors)

1. What part of Kandu do they want to use?
2. Which features or services of Kandu feel more safe to use?
3. If Kandu would be a real service to offer women to learn about sexual education, will they prefer participate at Tea Talk events or just find clinics and sexologist?

Photo of Meena Kadri
Team

Would be great if you can fill out the two additional sections in the submission form: Show Us What Implementation Might Look Like + Get a User's Perspective on Your Idea. We're sure you've got further insights to share for both sections, ahead of our Evaluation phase which starts tomorrow.

Photo of Bahar Shahriari
Team

I will update tomorrow the implementation plan that I am working on that now.

Photo of Luisa Fernanda
Team

FYI the Refinement phase closesTuesday May 27 at 9 am PST

Photo of Bahar Shahriari
Team

I have noticed that.
I am uploading what I have and I hope to have enough time tomorrow to update the new one.

I know saying that does not help but I am doing this project alone + other projects and work.

Sorry for the inconvenience.

Photo of Bahar Shahriari
Team

My idea is an application-based service in hair salons. It can be also a SMS-based service on mobiles. It tackles the problem of women with unwanted pregnancy, illegal abortion and Sexually Transmitted Diseases. It addresses the problem by finding a place to go to talk with a provider, either in the hair salons or in clinics, based on recommendation of other users on the application. Women can have also easy access to the contraceptions in the same time and locations.

Photo of Cansu Akarsu
Team

Hi Bahar, I love the way you have visualized the involvement of stakeholders in a diagram. How about creating a storyboard also using the IDEO.org guide? Check out Luisa's sample idea as an example - http://bit.ly/1sHC1kO

With this storyboard, you can find out questions in the user's journey. Then we can collaborate to decide what to prototype and how to get feedback from users:)

Photo of Bahar Shahriari
Team

Hi Cansu,

Thanks for your suggestion and yeah I am doing the storyboard and will post it soon.
I have seen Lusia Idea and scenarios and it is so inspiring.

I will update more sketches and more questions.

Photo of Bahar Shahriari
Team

Hello,

I updated blueprint and storyboards. Soon I will answer to Luisa's questions and how to do prototype.

Photo of Meena Kadri
Team

Great progress, Bahar!

Photo of Jes Simson
Team

Really nice idea Bahar. I see that most young Iranian women have their own smart phone and that this is usually personal and private. I wonder if you could design the app so that it heightens privacy on the off chance that their partner, family member or friend gains access to the phone. Perhaps the app's content could be hidden within another app that doesn't look out of place (for instance, a hair & beauty tips app). This could also increase participation as it builds trust.

Photo of Bahar Shahriari
Team

Hi Jens,

Thanks for the suggestion and it is such a great Idea to have a feature for the app to hide it. I will consider that for do the prototype.

Photo of Priyanka Kodikal
Team

Congratulations on making it to the refinement phase, Bahar! Your idea has a lot of potential for improving womens' lives.

Photo of Bahar Shahriari
Team

Thanks Priyanka, Good luck with your project.

Photo of Meena Kadri
Team

Here's a friendly tip: update your OpenIDEO profile so folks can see who they're collaborating with here. Think skills, experience, passions & more!

Photo of Bahar Shahriari
Team

Thank's for suggestion Meena. I will do it soon.

Photo of OpenIDEO
Team

Congratulations on making it to the Women's Safety Challenge Refinement list, Bahar! We really liked how your idea addresses a specific need that you have observed and how clearly you describe the components needed to develop it. As you get involved in refinement, think of the simplest way to develop a first version of Kandu. We love that you have identified the partners you need and existing safe spaces where women are already sharing information. Have you reached out to specific health professionals, NGOs, or hairdressers? Have you tried to invite health workers to beauty parlors? Have you attempted to host an informal tea talk? If so what have you learned? What worked and what didn’t? If not, what do you need to plan to try one out? The mobile app seems like a good tool for women who have access to smart phones. However, during the research phase we learned that this is not the case amongst most low-income women and girls. What are alternative ways that you can inform women of the gatherings? In what other countries besides Iran do you think this idea will be successful? What are your next steps to take this idea forward? What happens after you try a first prototype? Is anyone else working in this space? If so have you contacted them? What would you like to learn moving forward? Give some thought to these questions and keep us up to date with the answers. Let us know what you learn from reaching out to the stakeholders taking part in this idea – women, health workers, NGOs, hairdressers. For more tips for this Refinement phase, check out http://ideo.pn/ws-refine-tips and catch our Tools for Refinement at http://openideo.com/content/tools-for-the-womens-safety-challenge-refinement-phase.

Photo of Luisa Fernanda
Team

Bahar,
We are looking forward to learning the answers to the questions above. We are excited to offer comments and insights as you refine your idea.

Photo of Bahar Shahriari
Team

Dear Luisa,

I am so exited to see all tips and comments. I will follow up all of them to refine the idea soon. I have been so busy the last couple of weeks with my work.

I will be more active from next week and collaborate with amazing people here.

Photo of Bettina Fliegel
Team

Hi Bahar. This idea is really insightful. Bringing information to women where they congregate and basically have privacy is a great solution to the problem in Iran.
I found this blog that might interest you. The blog is on sexual education for women in a faith based community.
http://heartwomenandgirls.org/publications/

Photo of Bahar Shahriari
Team

Hi Bettina.

Thanks a lot for your feedback and also the blog. it is super interested and I was doing research to find a right information.

Photo of Bettina Fliegel
Team

Happy to hear you find the blog to be a good resource. I have not encountered a blog or organization doing sex education for a faith based community before so I was excited to find it. The toolkit looks very good, as do the blog posts in general. The executive staff are professionals in public health and social work. Perhaps, they have professional contacts in Iran that would be interested in collaborating with you on this idea.

Photo of Gustavo Dolabella
Team

Congratulations!
Your idea sounds really feasible, consistent and it's greatly presented in the video!

Photo of Bahar Shahriari
Team

Thanks.
So exited to seeing my idea develop. hope I will manage to make it happen.

Photo of OpenIDEO
Team

Congrats on being featured in today's subscriber newsletter! We loved how you used storytelling in your video to build context around user needs.

http://ideo.pn/1k5lJDt

Photo of Bahar Shahriari
Team

Thanks!

Photo of Karolle Rabarison
Team

Bahar, this is brilliant. I love the use of an existing service/community/network to disseminate new information that these young women otherwise wouldn't have access to.

I live in a neighborhood of Mumbai that's considered cosmopolitan, the "Queen of the Suburbs," and has residents that are a tad more progressive than some other areas of the city. Kandu targets the most religious/conservative population, yet I could see this still being very useful to women in my neighborhood. Unfortunately, I'm aware of both male and female friends who have taken part in risky/unsafe behaviorfbecause, for example, of the stigma around pre-marital sex or being embarrassed to purchase contraception at a pharmacy.

Side note: I wonder...if a sex health / sex ed service like this were to target men, what venue would be most appropriate?

And in the future, do you see any scope at all for some of the events to engage both young women and young men?

Photo of Bahar Shahriari
Team

Dear Karolle,
Thank you for your feedback.
Kandu targets are religious, non religious, low-income communities and it aims for any neighborhood that need it for make better basic understand of women around sexual health and body health.

Of course in the future, once Kandu will increase awareness of women and improve their personal needs in the society, it could start to engage also men.

I do not want to exclude men from Kandu, but it will take place in the next level, therefore it needs to do more research about how to engage men and where is the suitable venue.

I would like to know if Kandu would be develop for your community, which part would be fit with the behavior and culture of people in your country?
which part wouldn't be suitable? Where women feel comfortable and safe to talk about their needs?

Photo of Karolle Rabarison
Team

Absolutely, it makes sense to focus on women in the start, with openness to integrating men in the future.

Often the best ideas are the most straightforward, ones that aren't trying to achieve four different goals for five different target groups with a dozen outputs that'd signal success. So what I most like about your concept is that it's focused – you're targeting not just women but a very specific category of women – young adults, have some degree of mobility though not full, have access to smartphone, frequent hair salons, etc.

To me, adapting this concept to meet the needs of women without ready access to smartphones constitutes a whole new idea. If your thinking takes you that way, I wonder if it'd be helpful to have that development as a separate Idea post and see how the two (smartphone access, no smartphone access) develop in parallel as the community continues to deliberate and collaborate.

Photo of Bahar Shahriari
Team

I agree, I need to find a non tech. solution for those communities that have more access to analogous options.

Photo of Luisa Fernanda
Team

Bahar,
Great idea and great work at explaining it!!! The visuals make it very interesting and easy to understand.

As you think of non-tech ways to organize people here are some ideas:

During our Research trip to India and Nepal and through he Research Phase we found that many organizations reach out to low-income communities and communities in general via street theater, radio, large gatherings/festivals, pamphlets. word of mouth and people knocking on doors.

A suggestion is that you pick a neighborhood in Denmark or Iran. There find the popular medium of communication amongst individuals, How do people get their information? Where do they gather? This will allow you to spread the word to get the first gathering going.

Some ideas:
Connect to that lady who talks to everyone. There is usually a character like this in some neighborhoods. Have her on your side to spread the word.

A good analog research for your idea could be thinking of gossip and how it travels in a community. Spread the word of the gathering similarly.

Looking forward to seeing your idea develop.

Photo of Cansu Akarsu
Team

Dear Bahar, it is fantastic to have a good friend in the platform:)) You can update the entry and connect it with previous research posts, such as 'http://www.openideo.com/challenge/womens-safety/research/educating-hair-salon-staff-to-recognize-signs-of-domestic-abuse-in-their-clients' and the ones Anne-Laure suggested.

For prototyping, I suggest you to create an experience map in 20minutes first - if you like we could do this together. Have a look at the blogpost I wrote and use the resources there. The most important is to know which question you are trying to answer with a prototype.
http://www.openideo.com/blog/preparing-for-my-womens-safety-challenge-prototype-2

Photo of Bahar Shahriari
Team

Hi Cansu,

Thank you for suggestions.

I'll look at your post and then start to do the prototype. Great to hear from you here. :)

Photo of Anne-Laure Fayard
Team

Very nice idea Bahar. I like how you build upon the existing network of hair saloons which also provide a good cover story. It reminded me a research post by Cansu: http://www.openideo.com/challenge/womens-safety/research/free-public-laundries-provide-a-space-for-women-to-socialize
Women in the video explained how they felt safe to discuss in the context of the laundries as they had to go there.

Your idea reminded me Priyanka's idea: http://www.openideo.com/challenge/womens-safety/ideas/five-by-five-anonymous-style-meetings-for-women
I can see these two ideas complementing each other. There might be a way to collaborate.

The issue of education is crucial in many countries. See for example another way to address this issue:
http://www.openideo.com/challenge/womens-safety/ideas/real-woman
This led me to a question: how can you imagine a version of this idea adapted to countries where people don't have access to smart phones.

I am curious to know if you have already prototyped some of these tea talks? If yes, what did you learn from them? Thanks!

Photo of Bahar Shahriari
Team

Thanks Anne,
I do know about white laundry in turkey. They do have some similarity and several mentioned that project after talking to me.
I agree that Priyanka Idea is similar to mine and both has anonymous feature to make feel better women to share their problem and find a solution.

regard of smart phones, of course kandu was focus more for women in Iran and they mostly using smart phone. but it could be also some digital web platform with SMS services for normal mobile phones.

Unfortunately I did not prototyped it with real target in Iran, because I am living in Denmark. I developed Kandu's concept based on my research from Denmark, making online anonymous surveys and interviewing people on skype, but it's challenging and difficult for prototype and test it.

I would like to have some advices about how to prototype Kandu concept?
What could be the first thing to prototype from Kandu's service?
How could I test the prototype in long distance?

Thanks.

Photo of Anne-Laure Fayard
Team

Bahar,

regarding prototyping, do you have connections with people in Iran who could help prototype it at distance?
Another option would be to try to think of what will be the place where girls will meet in Denmark (will it also be in hair salons? will it still be tea talks?) and see how it works in a different cultural context. Maybe you could contact people at MIndLab in Denmark http://www.mind-lab.dk/en, I went to a talk by one person working there and their work is very user-centered and they might be able to help you.

You should also try to contact Priyanka (through comment on her idea) and see if you can combine forces to prototype your ideas.

Regarding smart phones and cell phones, I think it'd be great to think of different ways of developing even analogous options. Indeed, in the research phase, it was mentioned that even access to cell phones, was not always wide spread... access to the internet would be even more sporadic.

Photo of Bahar Shahriari
Team

I couldn't find anyone who take place in Iran to help prototype it, but I am considering to do research in Copenhagen and use my learnings/experiences from Iran to adapt it to Muslim women in Denmark, therefore I am looking for the right networks and people who are interested in this topic to help me develop and launch this service.

Regarding devices, the original idea aimed based on behavior of people in Iran, and also because mobile devices are more personal and they always carry around their personal phones, therefore it has privacy.

For other countries, I would say Kandu needs take shape bashed on their behavior and understanding what tool they use to communicate based on their cultural context.

I'll write to Priyanka soon.

Thanks for advices and the link. I am open to have more feedback.