OpenIDEO is an open innovation platform. Join our global community to solve big challenges for social good. Sign Up / Login or Learn more

Kandu: An exploration in quality family planning and reproductive healthcare education in Iran.

A mission to increase public awareness of women aged 15-30 on the unspoken, unseen and dismissed aspects of sexual health in Iran. Kandu is a bridge that connects young women to professionals providers and expertise, integrating service into what women and teens already do, be more accessible and better adopted into the women behaviors. The service helps connect the existing places such as hairdressers, clinics and healthcare professionals. Why hairdressers?! 1- The 70% of Iranian women frequent in hair salons. 2- Completely isolated from men, where they have any idea about what’s going on inside this place. 3- The women usually automatically start to talk about their private, intimate matters together.

Photo of Bahar Shahriari
34 51

Written by

Provide a short description of your idea

UPDATE added on May 23 My idea is an application-based service in hair salons. It can be also a SMS-based service on mobiles. It tackles the problem of women with unwanted pregnancy, illegal abortion and Sexually Transmitted Diseases. It addresses the problem by finding a place to go to talk with a provider, either in the hair salons or in clinics, based on recommendation of other users on the application. Women can have also easy access to the contraceptions in the same time and locations.


Non-profit courses organised by health care professionals and hairdressers to enable women to participate and to give them access to have condoms.

The Kandu aims to be support by International NGO’s around the world to address health care and sex education in Iranian women. In order to reach this goal all sponsors of Kandu from different part of the work put together their energy to support the new Iranian factory of condom to distribute free condoms in different spots like health care community and hair salons.
The goal of the service by connecting existing spot are:
. Helping to transform relationships between patients and healthcare professionals for the better.
. Make easier for young girls to communicate about their health and issues and accept to go more often to clinics.
. opportunity of interaction between hairdressers, healthcare professionals and women and exchange with each other their knowledge.
. increase clients of hairdresser and get rank and recommendation from clients.
. make trust and branding between clients and new Industry company of condoms by generated recommendation through users.
. Kandu provides all different groups interact virtually together and ask question as anonymous from health professionals approved by service for this service aims for who shies to participate in the events. 


Explain your idea in one sentence.

Kandu connects the female community shoulder to shoulder to help each other to better understand various diseases, their complications as well as the standard of care they deserve in relation to prevention and management.

What is the need you are trying to solve?

Having lived in Tehran for 23 years and spending seven years of my adolescence, made me aware to understand the standard need of women in Iran about sexual health. Iran has an exceptionally young population—70% of the population is under 30, and 50% is under 15. The 64 % of Iranian girls say they could not buy condom from pharmacies, for fear of being ridiculed by other shoppers as prostitutes or immoral. The 62 % of Iranian girls would like to be able to buy condoms if there are the easier way to interact. In religious communities like Iran, there are specific sexual norms and morality. Therefore, it seems that Muslim parents or individuals and the media, which communicate with teenagers, cannot pose sexual issues among them conveniently or they may feel uncomfortable to give sexual training to their children and teenagers. Almost no one growing up as a teenager in Iran youth has adequate access to family planning information and services. Teenage pregnancy rates are high, use of birth control methods is markedly low, and abortions are illegal, the result are: unsafe abortions, wrong version of "learning by doing".

Who will benefit from this idea and how would you monitor its success?

Young women aged 15-30.

Who would be best equipped to implement this idea in the real world? You? Your organisation? Another organisation or entity?

All people around the world with social innovation interest could develop this idea especially in the developing countries. However, I believe a strong team members like, healthcare providers, doctor expertise together with other other stakeholders like hairdressers can carry out the service.

Where should this idea be implemented?

This idea originally aimed for Iran but it will be able to implement towards low-income and muslim communities.

How might you prototype this idea and test some of the assumptions behind it?

It’s based on an application platform as most of Iranian girls have a smartphone they carry around all time and it’s personal and private. For those countries people don't have access to smart phones, they could use radio as a platform to access information and ask questions as anonymous. they can drop questions paper as anonymously to the question boxed install in different places in the city close to providers clinics.

Evaluation results

9 evaluations so far

1. Does this idea have the potential to impact the lives of low-income women and girls living in urban areas?

Yes, the idea clearly targets low-income women and girls living in urban areas. - 0%

The idea targets women and girls but isn’t necessarily focused on those living in low-income urban areas. - 100%

The idea targets people living in low-income urban areas but doesn’t seem to benefit women and girls specifically. - 0%

2. Does this idea describe a set of next steps and a timeline to accomplish them?

The idea clearly outlines next steps, the resources and team needed to execute them and a timeline to accomplish this. - 55.6%

The idea gives a broad explanation of what it hopes to accomplish but there is no clear timeline or activities to reach its desired goal. - 33.3%

The idea has not clearly articulated what the next steps are. - 11.1%

3. How feasible would it be to implement a pilot of this idea in the next 12-18 months?

Very feasible – the next steps described in the contribution seem achievable in this time period. - 22.2%

A pilot appears feasible but more work needs to be done to figure out how it would be executed. - 44.4%

The idea is not ready to be piloted yet – the concept needs several more months of user feedback and prototyping to be ready for a pilot. - 33.3%

4. Does this idea bring a new and fresh approach to the city or region in which it’s set?

Yes, this idea appears to be new and innovative! I’m not aware of other ideas in this city or region that address this need using a similar approach. - 100%

There are other initiatives doing similar work in this area – but this idea targets a new group or has an updated approach. - 0%

I can think of many initiatives addressing the same need using a similar approach in the same region. - 0%

5. How scalable is this idea across regions and cultures?

This is an idea that could help women and girls in many different cities. I can see it being implemented across multiple regions and cultures. - 22.2%

Maybe but I’d imagine it would need very significant changes. - 66.7%

The idea is really only suited for one specific region / population. - 11.1%

6. Overall, how do you feel about this concept?

I love this idea! - 66.7%

I liked it but preferred others. - 33.3%

It didn't get me so excited. - 0%

View more

Team (3)

Karolle's profile
Karolle Rabarison

Role added on team:

"I am trying to find a team, refine the idea, prototype and test it with target groups. Since I am living in Denmark its hard to develop Kandu in Iran, because I still couldn't find networks there to prototype and test. I am wondering if we could develop Kandu for in other communities."

Bahar's profile
Priyanka's profile


Join the conversation:

Photo of Arvind Kumar

Wow what a zone i have seen this will be reallu useful for those who are exited to know that how you can deleting the cookies in the windows 10.
Thanks for sharing this type of new platform that there is lots of information i have seen.

View all comments