A recent Independent study showed that 39% of Boda Boda users were women and the average age was 28 years old.
Interviews from the same study showed that users of either type of boda boda are drawn mainly from workers, the business community, students, and health facility patients. People in wage and salaried employment accounted for a little over 43% of users, the self-employed about 38%, with students as an important minority (18%)
There are currently over 300,000 motor bikes operating in the capital Kampala according to recent news reports. Several initiatives are coming up by the Capital City Authority and organisations like Global Helmet Vaccine Initiative are traing Boda Boda riders in basic road safety. Tugende is also a rising Boda Cooperative helping the disadvantaged to buy and own their own motor bike. Working in partnership with these groups a training on procedures to be followed when they encounter an attack can be added to the already existing training programmes. The same way they are now adapting to helmets and reflector jackets after initial resistance I believe i sthe same way the will take ownership in protecting women. Its about creating awareness among this particular demographic and giving them something to be proud of. The press can also cooporate by printing articles heralding some of these heroes and this will motivate others to join in the fight against gender based violence.
Boda Bodas therefore play a key role in enhancing the mobility of women.
IDEA: BODA BODA PATROL
Submitted by: Apiyo Oweka-Laboke
Proposed Implementor: Tugende
What work has already been done on the idea?
- Tugende has already registered and outfitted several Boda Bodas into their organization. They have partnered with several organizations to offer services like food delivery already where you can order from any restaurant and have the Boda Bodas pick the food up. Their reputation for being reliable is solid and they are very eager to add this safety for women component into their list of services to the community.
- I have also approached Kampala Boda Tours, which offers tours on the back of the Boda Boda for people interested in seeing the city and experiencing it in a more intimate way. They too have a network of Boda Bodas that can implement this idea.
- I have involved a cross section of people through social media like Facebook to get their ideas on what would be a motivating factor for Boda Bodas to participate in this project.
- I have spoken to a few Boda Boda riders in my neighborhood including Medad my trusted transporter who takes me to and from work every day.
- I have also spoken to a marketing expert who believes Private companies will jump at the idea to endorse this project as a CSR project.
1. Further discussions with implementers to come up with a work plan
2. Recruit coordinator for the project under Tugende
3. Establish partnership with the police linking to their hotline for reporting crime and response team.
4. Design proposal concept, present proposal to private companies interested in support in terms of marketing and publicity
5. Conduct training workshop with registered riders and Police
6. Launch awareness campaign through community radio and posters with the contact details and numbers for Boda Boda patrollers
7. follow up by monitoring user statistics
Month 7 onwards
8. Interview users on their experiences
Month 7 onwards
9 Follow up with police on reported cases
Month 7 onwards
10. Conduct an evaluation of the campaign to gage impact on violence against women and girls
There is massive potential in replicating this idea and the awarenes to the near by towns if it is successful in Kampala. Boda Boda associations exist in every town and with the right incentive they would be willing to participate in this campaign.