TOMS "One Day Without Shoes"
On April 29th, 2014 TOMS is celebrating their annual "One Day Without Shoes" in order to raise awareness for those in poverty-stricken countries that don't have access to something as simple as owning a pair of shoes. The day involves wearing no shoes for the course of the day and spreading the word about the cause. For every pair of TOMS shoes sold, they give another pair to a person in need.
The idea won't be that difficult to implement because it just a simple day of awareness. I believe it will succeed because society, at least in the United States, is really into helping those in need and the concept of the idea is fun and interesting, which will makes others want to participate.
Explain your idea in one sentence.
Providing shoes for a person in need can boost their self-esteem and in turn make them feel a little safer.
What is the need you are trying to solve?
In order for anyone to feel safe in the simplest way, especially women and girls, one must have access to clothing, shoes being a part of this. Having a way to express yourself through colors and/or style can boost your self-esteem and therefore make a person feel safe within themselves.
Who will benefit from this idea and how would you monitor its success?
The biggest benefactors of this idea are those that receive the shoes as a gift. Another group that can benefit from this are the people that participate in the "One Day Without Shoes" because they receive a small amount of satisfaction knowing that they helped people in need. In terms of monitoring its success, I'm sure TOMS does that already when it comes to how much money they make from sales and will be sure to count the amount of people who participate in raising awareness.
Who would be best equipped to implement this idea in the real world? You? Your organisation? Another organisation or entity?
TOMS would definitely be the one to implement this idea since it has to do with their products.
Where should this idea be implemented?
This idea can be implemented all over the world, it just depends on who wants to participate. In regards to those who receive shoes, the most common places are those in need of them, such as Africa, India, or the Middle East.