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Designer women accessories with an integrated security alarm, produced by a social enterprise

Safety whistles and alarm keychain fobs are common and can be quite useful. However, they are not always carried in hand or kept in a quickly accessible location. When in a threatening situation, you might not have time to pull out that alarm or whistle from your bag. Our idea is to integrate the alarm into women’s jewelry or other accessories, increasing its accessibility and thus improving safety. To do this we can (1) have the alarm embedded in the design of the jewelry, and (2), create a small device that is attached as an extension to a necklace. These necklaces and accessories will be produced by an existing social enterprise, DesignUp Asia (, that one of our members set-up.

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Written by DeletedUser

Two options for our products:
  • The security alarm is integrated into the jewelry, such as a small alarm installed into one of the chunks of a necklace.
  • The alarm is fit into a small and discreet piece that can connect to any existing necklace. 
  1. A small alarm is hidden in one of the pieces of chunky bracelet. The user pushes two special buttons at the same time to activate the alarm. Another combination is needed to switch it off.
  2. The small alarm extension is attached to an existing necklace. When the necklace is pulled with sudden force, the alarm sounds. 
Idea for manufacturing:
One of our team members, Anisa Johnny, is a jewelry designer who helped set-up DesignUp Asia (, a social enterprise that teaches jewelry making to women from disadvantaged backgrounds, then contracts jewelry making work to them. Design Up Asia started after the founders emerged winners in UP Singapore Hackathon organised by Newton Circus and The Arthur Guinness Fund. Annisa designs the jewelry for DesignUp Asia, and the company markets the designs, sells the product and manages the supply chain. We propose to tap into this existing organization for the manufacturing and sale of the products.
** This idea is the product of a brainstorming session at the Singapore OpenIDEO meet-up. The team members are: Anisa Johnny, Nadia Laabs, Lahari Chukkala and Zoe Villanueva. The session was facilitated by Carmen Escaño.

Explain your idea in one sentence.

Security alarms are integrated into a woman’s jewelry and accessories to increase accessibility and thus safety.

What is the need you are trying to solve?

Security alarms such as key fobs and whistles are not always carried around or kept in an accessible location. There is also a lot of potential to improve the appearances of these products. We believe that if we can make these alarms more beautiful and discreet, there is a higher likelihood that women will be carrying it everyday, thus providing them an easily accessible tool to call for help when needed.

Who will benefit from this idea and how would you monitor its success?

With this product, women will have one more tool to call for help when needed. Additionally, sales of these products help the women in the DesignUp Asia program.

Who would be best equipped to implement this idea in the real world? You? Your organisation? Another organisation or entity?

Our team can prototype the product and test production using craftswomen at DesignUp Asia.

Where should this idea be implemented?

We can pilot production in Singapore, then sell internationally.

How might you prototype this idea and test some of the assumptions behind it?

We would start by obtaining some existing security alarm products, and then redesigning the parts and circuitry to fit a smaller form factor. This then goes into the jewelry design. A set of samples can be used to get feedback from potential customers.


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This is a good idea, it does not draw attention to individuals, but still provides some safety. The good thing about this idea is that it can bu used universally around the world, and not just in certain areas.

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Thanks, Jimmy, I agree. The small alarm module in particular should be affordable enough for women from all income groups to use it. We noticed that in Indian culture, for example, women from all strata of society would wear jewelry, particularly gold. So, we were thinking to have a gold version as well that can blend in with their existing necklaces.

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