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Create a health and wellbeing badge for Girl Guides and Boy Scouts UPDATED JAN 30th

We cannot overlook the importance of kids when looking at preventative health and how we can create healthy communities. Creating a Health and Wellbeing Badge for Scouts/Guides would reward millions of kids for fostering healthier communities.

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Creating a Health and Wellbeing Badge for Scouts/Guides would reward kids for fostering healthier communities. The World Organization of the Scout Movement has over 32 million members as of December 2010 and there are 161 countries with recognised national Scout organizations. The World Association of Girl Guides and Girl Scouts has over 10 million members as of December 2010 in 145 countries. This means that by creating a Health and Wellbeing Badge for kids to work towards, we could engage over 40 million kids in improving their Health and Wellbeing!

What are the benefits of your concept for the individual and the employer?

Many employees have children who are Scouts/Guides and/or have been Scouts/Guides themselves. It is a global organsation that many of us can connect to on some level, so an initiative with these groups to create healthy communities within and beyond the workplace is something that would resonate with many individuals and employers. Employers could set up Health and Wellbeing Days for Scouts/Guides to come into their offices and learn about Health and Wellbeing in the workplace or sponsor Scout/Guide wellbeing activities in the community, perhaps including their own employees.

What might the impact of your concept be and how might it be measured?

To start, the initiative could be measured by take up (i.e. how many Scouts/Guides work towards their badge) and health and wellbeing case studies from the Scouting community. We could also have a Health and Wellbeing brand ambassador to represent the badge to the Scouts on either a national or global scale, for example a sports celebrity like Mo Farah, David Beckham or Lionel Messi. We’d look to organisations to sponsor health and wellness days toward earning scout badges, and enlist a reward system. In terms of rewards, Meena says: Digging the notion that this badge might seed the idea that wellness is a community focused endeavour over a personal one. Points might be given for things like getting 2 or more friends onboard to do a weekly exercise activity, creating healthy snacks to share, making posters on specific aspects of wellness with a tie up to display in a local supermarket etc.

How might your concept be designed to scale and spread to reach as many people as possible?

Hopefully it could be launched with the intent for it to be rolled out on a global scale with a large impact across all communities with Scouts/Guides. We're interested in both physical and mental health, so there could be elements to the badge that address elf-reflection and analysis as a part of the healthy, whole person. Another focus would be on helping others make healthier changes – this could help grow the reach of our badge rather than just making the Boy Scouts or Girl Guide healthier

How might you design a small experiment around your concept that would mobilise action?

Start with the Scouts Association in the UK or US then rollout the project across other markets! We'd ensure that the metrics for "earning" the badge be very carefully chosen with kids in mind.

Evaluation results

9 evaluations so far

1. Is this concept addressing clear health needs for users?

Indeed! It’s addressing an unmet need in a new way - 55.6%

Yep – it’s addressing a need but in an already crowded space - 11.1%

It’s not clear to see how this idea would significantly improve people’s health - 33.3%

2. Overall how do you feel about this concept?

This concept rocked my world - 11.1%

I liked it but prefered others - 55.6%

It didn't get my overly excited. - 33.3%

3. Does this concept feel like it could potentially be sustained as a business or movement over years rather than just months?  Does it feel like it will continue to be relevant in the future?

This concept has enough momentum to stand on its own two feet and remain relevant for years to come - 44.4%

It’s not clear how long it would take for this concept to stand on its own feet or how it will continue – but there’s reason to feel hopeful - 33.3%

This concept may have trouble sustaining itself in the long-run and stay relevant - 22.2%

4. How easy would it be for people to get involved and improve their health with this idea?

Very easy. It's clear how people could get involved quickly in this concept - 55.6%

I'm not sure if I can grasp how people could get involved easily - 22.2%

It seems challenging for people to get involved quickly in this concept - 22.2%

5. Does this concept have the potential to reach large numbers of people?

Sure. I could imagine this would spread like wild fire - 33.3%

It's interesting but feels like it would be slow or challenging to grow - 44.4%

It seems somewhat limited in scope - 22.2%


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Photo of Fei Xin

Great concept! It would be benefit for have a healthy lifestyle.

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