Much like the BBC’s website which helps you understand “where am I on the global fat scale?”, this would be a tool that told you about your health relative to that of your neighbours, peers, colleagues, citizens of other countries. Being told that “your weight is most like someone from Eritrea” is an interesting way of storytelling health.
The data could come anonymised from Bupa’s records and global health information from organisationssuch as the WHO.
Much like the way that Nike have invented “Fuel” which helps people to compare their fitness against others, who might have a very different morphology, Bupa could own this calculation which would be accessible to all free of charge.
Gaia Montelatici has suggested a fantastic build to this concept, whereby storytelling could be used to suggest health tips that other people with similar health conditions have usedto successfully overcome their health challenge. These success stories could be very motivating for the individual. She also suggests that the collective efforts of co-workers, family and friends could also be emphasised in thisprocess, in order to increase participation and emphasise the extent to whichsuch healthy behaviour is socially conditioned.
The only difficulty that needs to be overcome here is striking the rightbalance on the anonymity of the data if this information is to be shared with ones employer or in a working environment (as emphasised by Jonathan Joanes).