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How does my health compare? - Refined

Anonymised information giving you perspective on “how do I compare with my peers/ neighbours/ colleagues’? This information gives insight into common health concerns, exercise tips. Bupa could own this calculation, much like Nike have branded Fuel.

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Much like the BBC’s website which helps you understand “where am I on the global fat scale?”, this would be a tool that told you about your health relative to that of your neighbours, peers, colleagues, citizens of other countries. Being told that “your weight is most like someone from Eritrea” is an interesting way of storytelling health.

The data could come anonymised from Bupa’s records and global health information from organisationssuch as the WHO.

Much like the way that Nike have invented “Fuel” which helps people to compare their fitness against others, who might have a very different morphology, Bupa could own this calculation which would be accessible to all free of charge. 

Gaia Montelatici has suggested a fantastic build to this concept, whereby storytelling could be used to suggest health tips that other people with similar health conditions have usedto successfully overcome their health challenge. These success stories could be very motivating for the individual. She also suggests that the collective efforts of co-workers, family and friends could also be emphasised in thisprocess, in order to increase participation and emphasise the extent to whichsuch healthy behaviour is socially conditioned.
The only difficulty that needs to be overcome here is striking the rightbalance on the anonymity of the data if this information is to be shared with ones employer or in a working environment (as emphasised by Jonathan Joanes). 

What are the benefits of your concept for the individual and the employer?

First and foremost, it is a way of giving people more information about their health status, any major risks or simple health improvements they could make. This would reward individuals who are top of their game and prompts others to get healthier by shaming them somewhat about their lack of consideration for their wellbeing.

What might the impact of your concept be and how might it be measured?

Giving people a better understanding of their relative health should increase their overall wellness. The impact could be measured based on uptake of the website.

How might your concept be designed to scale and spread to reach as many people as possible?

There are no geographic restrictions to this tool and it could connect the individual to best case examples of health practice around the world.

How might you design a small experiment around your concept that would mobilise action?

As a first step it would be possible to circulate the BBC’s Body Mass Index amongst friends, family and colleagues to give people greater understanding of their health. What sort of organisation could deliver something like this concept? / Who would be prepared to pay for this? (For example, the employer, local government, the individual, etc) An excellent suggestion would be to pair this concept with James Robertson’s (http://www.openideo.com/profiles/robertson/) excellent Glassdoor Health and Fitness Rating (http://www.openideo.com/open/well-work/concepting/glass-door-for-health-and-fitness-rating/). In addition to being interesting on an individual level, the benefits to a company of the aggregated data about their employees could be very significant. Companies could compare the means and average internally. Do check out the results of his survey about people’s willingness to share anonymised health information online. Wout Helsmoortel (http://www.openideo.com/profiles/wout/) has also suggested that companies could themselves be incentivised to participate in such schemes and obtain the healthiest possible score for their employees. After all, health issues (such as cardiovascular disease, heart disease, cancer, mental illness etc) cost the state a considerable amount of money earch year. Governments could reward companies e.g. by lowering corporate taxes by 1% for companies with a health & fitness rate over 85% What technology if any is needed to deliver it? During a pilot test it would be possible to respond manually to the information uploaded by the test users, e.g. by sending them weekly updates to motivate them to get healthier and by analysing the data gathered to see where interesting areas emerge. Automation of the process could be developed subsequently, once ideas are established. (Thanks to Nathan Maton - http://www.openideo.com/profiles/nathanmaton/)

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I think it is a nice idea. My applauses.

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