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Glassdoor for Health and Fitness Rating (UPDATED 29.01.13)

Glassdoor exists already as a fantastic forum for employees to contribute and read insider opinions of working environments. Why not add a specific function for rating and describing a company's attitude to workplace health and fitness?

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UPDATES:

1 -  Many thanks to all who took part in the brief survey on sharing health data. The results as of 27.01.13 have been collated and published above. The survey will be kept open though. Comments on analysis and how this can clarify the necessary refinement process are very welcome!

2 - Refinement completed for now. A prototype stemming from Valerie's comments on Free Health Days has been added above in the image gallery, and is also described below, under the last question heading.

Many thanks to all who have contributed on the threads (Wout particularly for the great original visualization of the mockup Glassdoor page) in the comment section below, and especially Asma and Nadine for their own concepts which have made this one so much richer. 

Original Concept:

Team up with Glassdoor to push Health and Fitness up the agenda for companies considering how best to attract new talent. It would require a small bit of software engineering and a little marketing.

On overall rating could be gauged from a series of questions relating to overtime worked, general benefits including health and dental insurance provided, discount membership at gyms etc, and how active or passive the company is in caring for the well-being of its employees.
 
Update:
 
On discovering Nadine's 'How Does My Health Compare' proposal, I began to think about the benefits of being able to compare the actual health measurements (anonymously) of employees between companies.
 
Scenario 1: You are weighing up two job offers, of similar salaries from similar large companies (A and B) in the same field. On looking at factors like BMI, Blood pressures, aerobic fitness and fat percentage, you might notice that Company A is slightly ahead in all of these areas. As a large accountancy firm, it may well still fall a long way behind other employers, as it has an older demographic. But the point is, by comparing like for like, you might be able to deduce that the company with the better all round health standings will be better for your own health.
 
Scenario 2: Company B looks at Company A managing to seduce all the best student talent on the University Milk Round. Although B offers a slightly higher starting salary, and they are indisutingushable in terms of professional experience, why is A winning the recuitment war? A has been looking after its employees much better, and the results show on Glassdoor Health Rating. Upon realising this, B decides to up it's game and implement health and fitness reforms across the board for all its employees.

Many thanks to Wout Helsmoortel for his additional thoughts and also for providing a great mock-up of how the addition to Glassdoor would look.

What are the benefits of your concept for the individual and the employer?

Individuals get to know more about how the working environment at each company effects an employee's health, fitness and well-being, before applying or agreeing to work for companies. Companies open up another avenue (or at least drastically widen an existing one) for attracting talent; if they truly to care it will shine through in reviews. Companies and employees can begin to assess over time whether their performance improves or declines, and adjust their policies appropriately. CULTURAL SEA CHANGE: As individuals and companies learn more about the direct relationship between working environments and health and well-being, they will learn to work together to achieve mutually beneficial healthier workplaces, homes and communities

What might the impact of your concept be and how might it be measured?

Initially, the immediate auditory impact would be easy to assess by observing how many contributors choose to complete a review of their company's heath and fitness rating. Over time, it would be interesting to see whether the increase in accessibility of this information leads to positive changes in the workplace. The clear potential benefits could comprise of, but are not limited to, the following: 1. Quantitive reading of the impact of certain jobs/industries on Health and Well-being 2. Comparative reading of the impact of certain companies on Health and Well-being 3. Deeper individual understanding of comparative Health, Fitness and Well-being in the context of others in the same company/office/industry.

How might your concept be designed to scale and spread to reach as many people as possible?

The scalability of the concept is only limited to the scale of Glassdoor, which now has over 10m users in at least 165 countries. The impact of this additional feature could be truly global. In reference to the prototype outlined below, Glassdoor would perhaps need to find other public and private healthcare providers to partner with in countries outside the UK, in order to collect health data the same way. However, there are no such barriers to the collection of information regarding company benefits and working environments.

How might you design a small experiment around your concept that would mobilise action?

Thanks to the suggestions of Valerie, and by building on the concepts of Asma and Nadine, it's been possible to outline a prototype involving Mobile Health Units visiting companies to collect data from employees in exchange for a free health check-up. The steps are as follows: 1. BUPA HEALTH BUS Bupa Mobile Health Units make a series of visits to Business parks and Towers containing multiple businesses. Passers-by are offered a free health check-up on condition of signing up to Glassdoor. (VIRTUOUS FEEDBACK CYCLE: Glassdoor benefits from all the additional members that BUPA is responsible for signing up, so can be expected to contribute towards costs. If these economics do not work for Glassdoor and BUPA on their own, there is room for other companies to sponsor the Health Bus visits; it would be a great demonstration of CSR) 2. COMPANY PROFILES While waiting in line a few minutes for their free check-up, employees are asked to create a basic Glassdoor profile, and submit information on their company’s Health and Fitness provisions / benefits. 3. VITALS MEASURED Employess recieve a free check-up with a BUPA Health Care Professional, who takes measurements of BMI, Blood Pressure, Resting Heart Rate and Fat Percentage. 4. DATA VOLUNTEERED As a follow up to completing their free check-up, employees are sent an email containing all of their basic health data. They can then choose to volunteer their data anonymously using a One-Click link that takes them directly to their new or existing Glassdoor profile. 5. COMPARE HEALTH & FITNESS DATA & BENEFITS Individuals and Companies can now compare and contrast their Health and Fitness Benefits across companies, offices and industries, as well as their actual health and well-being data, as displayed on their Glassdoor profile.

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Awesome idea! I hope that it can be implement as soon as possible. I am looking forward to hear more informations about that.

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