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Bupa - OpenHealth platform

The OpenHealth platform keeps you informed of your health status in real-time via a tracker implant, passing on direct, personalised feedback. The platform is freely accessible globally, until the point of access to healthcare.

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Written by DeletedUser

Bupa's OpenHealth platform keeps you informed of your health status in real-time via a tracker implant and passes on direct, personalised feedback in response to your health status. A low immune system, for example, will trigger suggestions for immunity boosting meals and vitamins. Location tracking warns of bugs in your area you might want to avoid, and if you're managing your weight, OpenHealth can keep you up to speed on practical ways you can integrate exercise into day to day activity. All with the intent of keeping you far from the doctor's waiting room. And entrenched in the belief that preventative healthcare should be available to all, much of Bupa's OpenHealth platform is freely accessible globally, until the point of access to healthcare and direct, personalised feedback.

http://sb12.dragonrouge.co.uk/brandfutures/bupa-one-step-ahead-healthcare 

What are the benefits of your concept for the individual and the employer?

At the heart of this concept is a win-win-win solution. A win for business and brand – in this case Bupa broadens its reach to the general public, building its reputation as a leading and trusted specialist, and paying customers buy into being and staying healthy, rather than treatment. The concept also embraces sustainability challenges, so environment and society gain a win – in this case a less intensive per capita healthcare provision (public and private) and people leading more active lifestyles. And a win for people whose health and wellbeing has been enhanced through the growth and success of a brand that embraced their real need to lead a healthy life, not rely on a reactive healthcare service.

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Photo of Nathan Maton
Team

Fab use of video Fiona! You've created a completely compelling vision for the platform. I'd love to hear more about how you could do a prototype of this platform for experimentation. Perhaps focusing in on something like workplace illness first could help make the amount of information you need to track easier to start with. Look forward to hearing back from you.

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Team

DeletedUser

Thanks Nathan, i'm so glad you like the concept and video. It would certainly be great to prototype the OpenHealth platform and i agree the workplace would be a good place to start. Perhaps Bupa would be up for doing a live prototype in their offices? If we could get a good enough digital platform working we could trial it in IDEO and our offices too....any other ideas?

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Photo of James Robertson
Team

Mega-applause! Congrats! Your visuals are awesome. But the idea still booms through nice and loud.

As a prototype, how about you simply start by tracking blood sugar levels? I am just thinking that bombarding people with all their vital signs at once could be a bit of an overload, and even a scare for some of the hypochondriacs out there.

Monitoring blood sugar levels also provides a great foundation for distributing preventative healthcare and medical advice; when blood sugar is in danger of dropping too low, users receive a warning to top up with some slow-release calories. Diabetics are already using this technology, but I have been thinking for a while that if this combination of data collection and nutritional information is accurate enough, you could have on your hands a world-beating weight control device.

Scenario: A user sees his blood sugar level cruise up nicely into the safe zone as he heads into work after a healthy spinach omlette for breakfast. He is getting peckish at around 11, and wonders how a selection of different snack options might affect him; he sees that if he were to grab a chocolate bar, he'd pick up very quickly, feel great until 1145, then drop off steadily before becoming ravenous before lunch, at which point he'd probably overestimate his lunch needs. He also see that If he chooses a handful of mixed nuts though, he's likely to see his energy rise more slowly, but maintain itself steadily through to 1pm without suffering a crash from the sugar spike.

Allowing the user to make informed choices about diet would be incredible; great idea! Hope the implants can be made available to all before too long! Good luck with getting to refinement stage!

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Photo of Nathan Maton
Team

Fiona, Bupa is considering all of these ideas and selecting which ones are most exciting as they move into Refinement and the Winning Concepts phases. In the meantime prototyping something out certainly shows your commitment to it and sends an encouraging signal to the sponsor. Is there a way you could prototype it without them during the challenge? This may pique their interest in continuing to collaborate after the challenge ends.

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