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Starting a business = starting a family?

Mumsnet is a virtual community where new mums can discuss everything from diapers (cloth or disposable) to repairing relationships strained by a new baby. This is a lovely analogy for the challenges of starting (& growing) a business.

Photo of Amy Bonsall
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Part of the challenge of entrepreneurship is the difficulty of “going it alone,” and feeling as though you’re facing new experiences, ones which your peers may not understand.

As part of a previous project, we spoke to a new mum who was feeling overwhelmed with all she had to learn in a short space of time. Even though she had great friends, they were in a different space from her. One thing that stuck out was her explanation that her vision for a successful day had changed pre and post baby. Beforehand, a successful day meant that she got a lot of things on her to-do list done. After the baby came, she had to re-evaluate and recognize that a successful day was one when the baby was healthy and happy. And that meant not doing a lot of other things.

For this mum, mumsnet was a community that helped her figure out her new role, providing her both with insight and places to go to seek out the information she needed at different stages of the baby’s growth.

This leads to a few interesting questions for our challenge. How might we help new web entrepreneurs understand the different stages of growth of their company and what success looks like for them? How might we connect web entrepreneurs with others like them? And, how might we help web entrepreneurs to share their successes with friends and family who might not understand what they’re going through?


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Photo of Paul van Zoggel

@Amy, 350 views and 15 applause... I see a little 'parentling booklet' concept.. you? Maybe with foundersroadmap of Ashley as a poster in the middle.

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